{"id":1087,"date":"2018-11-21T18:16:24","date_gmt":"2018-11-21T11:16:24","guid":{"rendered":"https:\/\/fsb-web.tranbang.work\/pepsico-va-mo-hinh-nong-nghiep-ben-vung-tai-viet-nam\/"},"modified":"2018-11-21T18:16:24","modified_gmt":"2018-11-21T11:16:24","slug":"pepsico-va-mo-hinh-nong-nghiep-ben-vung-tai-viet-nam-s135","status":"publish","type":"post","link":"https:\/\/fsb.edu.vn\/en\/pepsico-va-mo-hinh-nong-nghiep-ben-vung-tai-viet-nam-s135.html","title":{"rendered":"PepsiCo v\u00e0 m\u00f4 h\u00ecnh n\u00f4ng nghi\u1ec7p b\u1ec1n v\u1eefng t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"\n
\n

\t\tTrong lúc nh\u1eefng ng\u01b0\u1eddi nông dân Vi\u1ec7t Nam b\u1ecb cu\u1ed1n trong dao \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, không th\u1ec3 d\u1ef1 báo \u0111\u01b0\u1ee3c h\u1ecd s\u1ebd “trúng giá” hay “m\u1ea5t giá” vào m\u1ed9t mùa v\u1ee5 nào \u0111ó, thì có m\u1ed9t s\u1ed1 nông dân hoàn toàn làm ch\u1ee7 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn c\u1ee7a mình.<\/strong><\/span><\/span><\/h2>\n
\t\tNh\u1eefng nông h\u1ed9 này th\u01b0\u1eddng ký h\u1ee3p \u0111\u1ed3ng bao tiêu s\u1ea3n ph\u1ea9m<\/strong> v\u1edbi nh\u1eefng doanh nghi\u1ec7p trong n\u01b0\u1edbc, nh\u01b0 PepsiCo Foods Vi\u1ec7t Nam, công ty con thu\u1ed9c t\u1eadp \u0111oàn PepsiCo chuyên kinh doanh và s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m snack khoai tây Poca. Không nh\u1eefng \u1ed5n \u0111\u1ecbnh thu nh\u1eadp, s\u1ef1 h\u1ee3p tác v\u1edbi doanh nghi\u1ec7p nh\u01b0 PepsiCo Foods Vi\u1ec7t Nam còn giúp cho vi\u1ec7c canh tác nông nghi\u1ec7p c\u1ee7a h\u1ecd theo h\u01b0\u1edbng b\u1ec1n v\u1eefng h\u01a1n.<\/p>\n

\t\tGi\u1edbi thi\u1ec7u khoai tây \u0111\u1ebfn m\u1ea3nh \u0111\u1ea5t \u0110\u01a1n D\u01b0\u01a1ng<\/strong><\/p>\n

\t\tKhoai tây là lo\u1ea1i cây ôn \u0111\u1edbi, thích h\u1ee3p v\u1edbi khí h\u1eadu l\u1ea1nh mi\u1ec1n b\u1eafc nên 90% khoai tây c\u1ea3 n\u01b0\u1edbc \u0111\u01b0\u1ee3c tr\u1ed3ng \u1edf \u0111ây. M\u1ee5c tiêu trong vòng 5 n\u0103m, \u0111\u1ebfn 2023, di\u1ec7n tích tr\u1ed3ng khoai tây c\u1ea3 n\u01b0\u1edbc \u0111\u1ea1t 30.000 ha, cho n\u0103ng su\u1ea5t bình quân 18-20 t\u1ea5n m\u1ed7i ha, theo C\u1ee5c Tr\u1ed3ng tr\u1ecdt. Trong quá trình phát tri\u1ec3n lo\u1ea1i cây l\u01b0\u01a1ng th\u1ef1c này, các vùng \u0111\u1ed3ng b\u1eb1ng sông H\u1ed3ng và Ngh\u1ec7 An th\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nh\u01b0 là nh\u1eefng vùng có th\u1ed5 nh\u01b0\u1ee1ng phù h\u1ee3p, cho n\u0103ng su\u1ea5t cao \u1edf m\u1ee9c 22 t\u1ea5n m\u1ed7i ha.<\/p>\n

\t\tT\u1eeb mi\u1ec1n trung tr\u1edf vào, ch\u1ec9 có vùng Tây Nguyên có khí h\u1eadu phù h\u1ee3p \u0111\u1ec3 tr\u1ed3ng khoai tây, tuy nhiên  không ph\u1ea3i t\u1ea5t c\u1ea3 các \u0111i\u1ec1u ki\u1ec7n \u0111\u1ea5t \u0111\u1ec1u phù h\u1ee3p \u0111\u1ec3 canh tác khoai tây. Th\u1ebf nên k\u1ebft qu\u1ea3 mà nh\u1eefng ng\u01b0\u1eddi nông dân \u1edf \u0111ây \u0111\u1ea1t \u0111\u01b0\u1ee3c khi th\u1ef1c hi\u1ec7n ch\u01b0\u01a1ng trình liên k\u1ebft v\u1edbi PepsiCo Foods Vi\u1ec7t Nam \u0111\u1eb7c bi\u1ec7t \u1ea5n t\u01b0\u1ee3ng khi s\u1ea3n l\u01b0\u1ee3ng trung bình m\u1ed7i ha \u0111\u1ea1t 24,3 t\u1ea5n, cao h\u01a1n 43% so v\u1edbi n\u0103ng su\u1ea5t trung bình \u1edf mi\u1ec1n b\u1eafc, \u0111\u1eb7c bi\u1ec7t có h\u1ed9 s\u1ea3n l\u01b0\u1ee3ng lên \u0111\u1ebfn 56 t\u1ea5n.<\/span><\/span>
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\t\t\"\"<\/div>\n
\t\t <\/div>\n
\t\tCánh \u0111\u1ed3ng khoai tây c\u1ee7a PepsiCo t\u1ea1i \u0110\u01a1n D\u01b0\u01a1ng, Lâm \u0110\u1ed3ng<\/span><\/span><\/em><\/div>\n
\t\t\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c thành qu\u1ea3 trên, gi\u1ed1ng và th\u1ed5 nh\u01b0\u1ee1ng là \u0111i\u1ec1u ki\u1ec7n tiên quy\u1ebft. B\u1eaft \u0111\u1ea7u t\u1eeb k\u1ebf ho\u1ea1ch 10 n\u0103m tr\u01b0\u1edbc, công ty \u0111ã liên t\u1ee5c nghiên c\u1ee9u c\u1ea3i ti\u1ebfn gi\u1ed1ng khoai tây phù h\u1ee3p cho s\u1ea3n xu\u1ea5t, c\u0169ng nh\u01b0 không ng\u1eebng th\u1eed nghi\u1ec7m t\u1eebng kho\u1ea3nh \u0111\u1ea5t \u1edf Tây Nguyên \u0111\u1ec3 tìm ra vùng \u0111\u1ea5t phù h\u1ee3p. Cu\u1ed1i cùng, vùng \u0110\u1ee9c Tr\u1ecdng và \u0110\u01a1n D\u01b0\u01a1ng \u1edf Lâm \u0110\u1ed3ng \u0111\u01b0\u1ee3c ch\u1ecdn \u0111\u1ec3 phát tri\u1ec3n vùng nguyên li\u1ec7u, d\u1ea7n m\u1edf r\u1ed9ng sang \u0110ak Lak. Khoai tây v\u1ed1n không ph\u1ea3i là nông s\u1ea3n truy\u1ec1n th\u1ed1ng c\u1ee7a nh\u1eefng vùng này, nh\u01b0ng thành công c\u1ee7a nh\u1eefng h\u1ed9 h\u1ee3p tác v\u1edbi Công ty trong nh\u1eefng n\u0103m qua \u0111ã “\u0111\u1ea9y giá c\u1ee7a nh\u1eefng n\u01a1i phù h\u1ee3p tr\u1ed3ng khoai tây \u1edf \u0110\u01a1n D\u01b0\u01a1ng lên cao”, ông Nguy\u1ec5n Phúc Trai, Giám \u0111\u1ed1c Nông h\u1ecdc c\u1ee7a PepsiCo Foods chia s\u1ebb.<\/p>\n

\t\tKhi nông dân ký h\u1ee3p \u0111\u1ed3ng v\u1edbi PepsiCo Foods<\/strong>, h\u1ecd \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o v\u1ec1 giá thu mua sao cho \u0111\u1ea1t m\u1ee9c l\u1ee3i nhu\u1eadn t\u1eeb 50 \u0111\u1ebfn 60% so v\u1edbi chi phí b\u1ecf ra. Không ph\u1ea3i là m\u1ee9c l\u1eddi quá l\u1edbn n\u1ebfu so v\u1edbi nh\u1eefng v\u1ee5 trúng giá c\u1ee7a nh\u1eefng lo\u1ea1i nông s\u1ea3n khác, nh\u01b0ng \u0111ây là s\u1ef1 \u1ed5n \u0111\u1ecbnh mà nh\u1eefng ng\u01b0\u1eddi mong thoát kh\u1ecfi ph\u1eadn nghèo và c\u1ea3nh n\u1ee3 n\u1ea7n mong mu\u1ed1n. \u0110i\u1ec1u giúp g\u1ea7n 600 h\u1ed9 nông dân v\u1eefng tâm h\u1ee3p tác v\u1edbi công ty, s\u1ed1 h\u1ed9 t\u0103ng g\u1ea5p 4 l\u1ea7n ch\u1ec9 sau 7 n\u0103m, là vi\u1ec7c công ty cùng h\u1ecd chia s\u1ebb r\u1ee7i ro trong tr\u01b0\u1eddng h\u1ee3p v\u1ee5 mùa không nh\u01b0 k\u1ef3 v\u1ecdng, \u0111\u01b0\u1ee3c nh\u1eefng h\u1ed9 \u0111\u1ea1t n\u0103ng su\u1ea5t cao chia s\u1ebb kinh nghi\u1ec7m canh tác thành công, và nh\u1ea5t là, nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3 nhi\u1ec7t tình c\u1ee7a \u0111\u1ed9i ng\u0169 k\u1ef9 s\u01b0 bám \u0111\u1ed3ng c\u1ee7a chính công ty.<\/p>\n

\t\tH\u01b0\u1edbng t\u1edbi chi\u1ebfn l\u01b0\u1ee3c nông nghi\u1ec7p b\u1ec1n v\u1eefng<\/strong>
\t\t 
\t\tChi\u1ebfn l\u01b0\u1ee3c nông nghi\u1ec7p b\u1ec1n v\u1eefng \u0111\u01b0\u1ee3c PepsiCo tri\u1ec3n khai trên toàn b\u1ed9 t\u1eadp \u0111oàn t\u1ea1i h\u01a1n 30 qu\u1ed1c gia t\u1eeb hai n\u0103m nay. Bên c\u1ea1nh vi\u1ec7c \u0111\u1ea3m b\u1ea3o ngu\u1ed3n nguyên li\u1ec7u \u0111\u1ea7u vào ch\u1ea5t l\u01b0\u1ee3ng cho công ty, chi\u1ebfn l\u01b0\u1ee3c này còn mang \u0111\u1ebfn cu\u1ed9c s\u1ed1ng \u1ed5n \u0111\u1ecbnh h\u01a1n cho nh\u1eefng ng\u01b0\u1eddi nông dân và \u0111i\u1ec1u ki\u1ec7n t\u1ed1t h\u01a1n cho c\u1ed9ng \u0111\u1ed3ng có liên quan.<\/p>\n

\t\tDuy trì (sustain), t\u1eeb g\u1ed1c c\u1ee7a b\u1ec1n v\u1eefng (sustainable) \u0111\u01b0\u1ee3c t\u1eeb \u0111i\u1ec3n Oxford \u0111\u1ecbnh ngh\u0129a là “làm cho ti\u1ebfp t\u1ee5c trong m\u1ed9t th\u1eddi gian dài ho\u1eb7c không b\u1ecb gián \u0111o\u1ea1n”. \u0110ó c\u0169ng là tri\u1ebft lý nông nghi\u1ec7p b\u1ec1n v\u1eefng t\u1ea1i PepsiCo, làm sao cho s\u1ea3n l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c duy trì và t\u0103ng tr\u01b0\u1edfng qua các n\u0103m, \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf c\u1ee7a ng\u01b0\u1eddi nông dân \u0111\u1ea3m b\u1ea3o, trong khi v\u1eabn \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a ngu\u1ed3n \u0111\u1ea5t và n\u01b0\u1edbc.<\/span><\/span>
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\t\t\"\"<\/div>\n
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\t\tÔng Nguy\u1ec5n Phúc Trai, Giám \u0111\u1ed1c Nông h\u1ecdc c\u1ee7a PepsiCo Foods (trái) và ông Nguy\u1ec5n \u0110\u1ee9c Huy, CEO c\u1ee7a PepsiCo Foods Vi\u1ec7t Nam (ph\u1ea3i)<\/span><\/span><\/em><\/div>\n
\t\tKhó kh\u0103n l\u1edbn nh\u1ea5t c\u1ee7a vi\u1ec7c theo \u0111u\u1ed5i ch\u01b0\u01a1ng trình chính là giáo d\u1ee5c ng\u01b0\u1eddi nông dân<\/strong>, v\u1ed1n xu\u1ea5t thân t\u1eeb n\u1ec1n nông nghi\u1ec7p ti\u1ec3u nông không quen v\u1edbi vi\u1ec7c cam k\u1ebft v\u1ec1 gi\u1ed1ng và tuân th\u1ee7 h\u1ee3p \u0111\u1ed3ng. Nh\u1eefng ng\u01b0\u1eddi k\u1ef9 s\u01b0 th\u1ef1c hi\u1ec7n ch\u01b0\u01a1ng trình \u0111ã kiên nh\u1eabn ng\u1ed3i v\u1edbi t\u1eebng ng\u01b0\u1eddi, v\u1ebd ra bài toán tài chính cho h\u1ecd t\u1eeb chi phí v\u1eadt t\u01b0 \u0111\u1ea7u vào là gi\u1ed1ng, phân bón (\u0111\u01b0\u1ee3c Công ty t\u1ea1m \u1ee9ng tr\u01b0\u1edbc), chi phí phát sinh trong su\u1ed1t quá trình v\u1ec1 nhân công, n\u01b0\u1edbc, và thu\u1ed1c b\u1ea3o v\u1ec7 th\u1ef1c v\u1eadt, \u0111\u1ec3 tính ra \u0111i\u1ec3m n\u0103ng su\u1ea5t hòa v\u1ed1n, và n\u0103ng su\u1ea5t h\u1ecd d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u1ebfu tuân th\u1ee7 quy trình tr\u1ed3ng tr\u1ecdt \u0111ã \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf riêng cho h\u1ecd. “Chúng tôi \u0111ã c\u1ee7ng c\u1ed1 \u0111\u01b0\u1ee3c ni\u1ec1m tin v\u1edbi ng\u01b0\u1eddi nông dân, v\u1ec1 m\u1ed9t \u0111\u01a1n v\u1ecb s\u1ebd “\u0111\u1ebfn và \u1edf l\u1ea1i”, CEO Nguy\u1ec5n \u0110\u1ee9c Huy c\u1ee7a PepsiCo Foods nh\u1edb l\u1ea1i, s\u1ed1 h\u1ed9 tham gia t\u0103ng cùng vi\u1ec7c c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t, s\u1ea3n l\u01b0\u1ee3ng khoai tây thu ho\u1ea1ch \u0111ã t\u0103ng t\u1eeb 800 t\u1ea5n khi kh\u1edfi \u0111\u1ea7u lên g\u1ea7n 10.000 t\u1ea5n hi\u1ec7n nay.<\/p>\n

\t\tKhông gi\u1ea5u ni\u1ec1m vui khi \u0111\u1ea1t m\u1ee5c tiêu n\u0103ng su\u1ea5t tr\u01b0\u1edbc th\u1eddi h\u1ea1n, CEO Nguy\u1ec5n \u0110\u1ee9c Huy cùng Giám \u0111\u1ed1c Nguy\u1ec5n Phúc Trai ti\u1ebfp t\u1ee5c \u0111\u1eb7t ra nh\u1eefng \u0111ích \u0111\u1ebfn m\u1edbi cho ch\u1eb7ng \u0111\u01b0\u1eddng phía tr\u01b0\u1edbc, \u0111ó là n\u0103ng su\u1ea5t h\u01a1n 30,000 t\u1ea5n m\u1ed7i n\u0103m, t\u0103ng g\u1ea5p 3 l\u1ea7n l\u01b0\u1ee3ng cung \u1ee9ng n\u1ed9i \u0111\u1ecba so v\u1edbi hi\u1ec7n t\u1ea1i và g\u1ea5p 5 s\u1ed1 h\u1ed9 tham gia trong 5 n\u0103m t\u1edbi.<\/span><\/span>
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\t\t(Ngu\u1ed3n: NC\u0110T)<\/span><\/span><\/em><\/div>\n<\/p><\/div>\n

\t\t <\/p>\n","protected":false},"excerpt":{"rendered":"

Trong lúc nh\u1eefng ng\u01b0\u1eddi nông dân Vi\u1ec7t Nam b\u1ecb cu\u1ed1n trong dao \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, không th\u1ec3 d\u1ef1 báo \u0111\u01b0\u1ee3c h\u1ecd s\u1ebd “trúng giá” hay “m\u1ea5t giá” vào m\u1ed9t mùa v\u1ee5 nào \u0111ó, thì có m\u1ed9t s\u1ed1 nông dân hoàn toàn làm ch\u1ee7 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn c\u1ee7a mình. Nh\u1eefng nông h\u1ed9 này th\u01b0\u1eddng ký …<\/p>\n","protected":false},"author":1,"featured_media":1088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3],"tags":[],"class_list":["post-1087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cafe-doanh-nhan-e253"],"yoast_head":"\nPepsiCo v\u00e0 m\u00f4 h\u00ecnh n\u00f4ng nghi\u1ec7p b\u1ec1n v\u1eefng t\u1ea1i Vi\u1ec7t Nam - FPT Education<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fsb.edu.vn\/pepsico-va-mo-hinh-nong-nghiep-ben-vung-tai-viet-nam-s135.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PepsiCo v\u00e0 m\u00f4 h\u00ecnh n\u00f4ng nghi\u1ec7p b\u1ec1n v\u1eefng t\u1ea1i Vi\u1ec7t Nam - FPT Education\" \/>\n<meta property=\"og:description\" content=\"Trong lúc nh\u1eefng ng\u01b0\u1eddi nông dân Vi\u1ec7t Nam b\u1ecb cu\u1ed1n trong dao \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, không th\u1ec3 d\u1ef1 báo \u0111\u01b0\u1ee3c h\u1ecd s\u1ebd “trúng giá” hay “m\u1ea5t giá” vào m\u1ed9t mùa v\u1ee5 nào \u0111ó, thì có m\u1ed9t s\u1ed1 nông dân hoàn toàn làm ch\u1ee7 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn c\u1ee7a mình. 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