{"id":1108,"date":"2018-11-23T18:17:01","date_gmt":"2018-11-23T11:17:01","guid":{"rendered":"https:\/\/fsb-web.tranbang.work\/bai-hoc-qua-cuoc-dai-chien-cua-doanh-nghiep-viet-voi-grab-va-go-viet\/"},"modified":"2018-11-23T18:17:01","modified_gmt":"2018-11-23T11:17:01","slug":"bai-hoc-qua-cuoc-dai-chien-cua-doanh-nghiep-viet-voi-grab-va-go-viet-s142","status":"publish","type":"post","link":"https:\/\/fsb.edu.vn\/en\/bai-hoc-qua-cuoc-dai-chien-cua-doanh-nghiep-viet-voi-grab-va-go-viet-s142.html","title":{"rendered":"B\u00e0i h\u1ecdc qua cu\u1ed9c \u0111\u1ea1i chi\u1ebfn c\u1ee7a Doanh nghi\u1ec7p Vi\u1ec7t v\u1edbi Grab v\u00e0 Go-Vi\u1ec7t"},"content":{"rendered":"\n
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\t\tTrong khi nh\u1eefng ông l\u1edbn taxi Vi\u1ec7t Nam v\u1eabn còn \u0111ang loay hoay ki\u1ebfm \u0111\u01b0\u1eddng t\u1ed3n t\u1ea1i trên chính sân nhà, thì Grab \u0111ã nhanh chóng \u0111i b\u01b0\u1edbc ti\u1ebfp theo – h\u1ee3p tác chi\u1ebfn l\u01b0\u1ee3c v\u1edbi Microsoft. Nhìn s\u1ef1 n\u0103ng \u0111\u1ed9ng và kh\u1ea3 n\u0103ng th\u1ef1c thi tuy\u1ec7t v\u1eddi c\u1ee7a Grab và Go-Vi\u1ec7t, chúng ta m\u1edbi th\u1ea5y mình còn ph\u1ea3i h\u1ecdc h\u1ecfi nhi\u1ec1u \u0111i\u1ec1u n\u1ebfu mu\u1ed1n t\u1ed3n t\u1ea1i trong k\u1ef7 nguyên 4.0 này.<\/span><\/span><\/strong><\/h2>\n
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\t\tBài h\u1ecdc \u0111\u1ea7u tiên: T\u1ed1c \u0111\u1ed9<\/span><\/span><\/strong><\/div>\n
\t\t <\/div>\n
\t\tNgày 8\/10 v\u1eeba qua, Microsoft \u0111ã thông báo h\u1ecd s\u1ebd \u0111\u1ea7u t\u01b0 vào Grab v\u1edbi c\u01b0\u01a1ng v\u1ecb \u0111\u1ed1i tác phát tri\u1ec3n công ngh\u1ec7. V\u1eady là t\u1eeb \u0111\u1ea7u n\u0103m nay, Grab \u0111ã nh\u1eadn \u0111\u01b0\u1ee3c 2 th\u01b0\u01a1ng v\u1ee5 \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c t\u1eeb Softbank và Microsoft.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tHai th\u01b0\u01a1ng v\u1ee5 \u0111\u1ea7u t\u01b0 này không ch\u1ec9 \u0111\u01a1n thu\u1ea7n là v\u1ea5n \u0111\u1ec1 tài chính<\/strong>. \u0110\u1ed1i v\u1edbi Softbank là chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0a nh\u1eefng Startup trong v\u01b0\u1eddn \u01b0\u01a1m c\u1ee7a Softbank vào th\u1ecb tr\u01b0\u1eddng \u0110ông Nam Á, thông qua n\u1ec1n t\u1ea3ng Grab \u1edf \u0111ây. \u0110\u1ed1i v\u1edbi Microsoft là chi\u1ebfn l\u01b0\u1ee3c phát tri\u1ec3n nh\u1eefng công ngh\u1ec7 “offline to online”, AI, và \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng là d\u1ecbch v\u1ee5 thanh toán tr\u1ef1c tuy\u1ebfn.<\/span><\/span><\/p>\n
\t\t\tGrab \u0111ang phát tri\u1ec3n h\u1ec7 sinh thái r\u1ea5t nhanh<\/strong>, ban \u0111\u1ea7u t\u1eeb g\u1ecdi xe tr\u1ef1c tuy\u1ebfn, \u0111\u1ebfn ship hàng, gi\u1edd là v\u01b0\u1eddm \u01b0\u01a1m startup, công ngh\u1ec7 4.0 và thanh toán tr\u1ef1c tuy\u1ebfn. Th\u1eadt khó có th\u1ec3 tin \u0111\u01b0\u1ee3c là Grab m\u1edbi ch\u1ec9 thành l\u1eadp t\u1eeb n\u0103m 2012.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\tNhìn l\u1ea1i các ông l\u1edbn ngành taxi Vi\u1ec7t Nam – B\u1eafc Mai Linh và Nam Vinasun, chúng ta ch\u01b0a bao gi\u1edd có th\u1ec3 b\u1eaft k\u1ecbp \u0111\u01b0\u1ee3c t\u1ed1c \u0111\u1ed9 c\u1ee7a Grab và g\u1ea7n \u0111ây nh\u1ea5t là Go-Vi\u1ec7t.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\tGia nh\u1eadp Vi\u1ec7t Nam t\u1eeb tháng 2\/2014,<\/strong> Grab ch\u1ec9 m\u1ea5t 2 n\u0103m \u0111\u1ec3 “giáo d\u1ee5c” khách hàng và cùng v\u1edbi Uber th\u1ed1ng l\u0129nh th\u1ecb tr\u01b0\u1eddng taxi và xe ôm Vi\u1ec7t Nam. Hai ông l\u1edbn taxi Vi\u1ec7t Nam nh\u1eadn ra v\u1ea5n \u0111\u1ec1 quá tr\u1ec5, khi doanh thu trong quý I 2017 gi\u1ea3m h\u01a1n 1 n\u1eeda so v\u1edbi cùng k\u1ef3 n\u0103m 2016. Và th\u1eadm chí thay vì nhanh chóng thay \u0111\u1ed5i \u0111\u1ec3 c\u1ea1nh tranh, h\u1ecd l\u1ea1i m\u1ea5t m\u1ed9t kho\u1ea3ng th\u1eddi gian ch\u1ec9 \u0111\u1ec3 làm nh\u1eefng \u0111i\u1ec1u vô b\u1ed5 nh\u01b0 treo kh\u1ea9u ng\u1eef ph\u1ea3n \u0111\u1ed1i.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\tMãi \u0111\u1ebfn g\u1ea7n cu\u1ed1i n\u0103m 2017<\/strong>, Mai Linh m\u1edbi chính th\u1ee9c ra app g\u1ecdi xe \u0111\u1ea7u tiên c\u1ee7a mình. Còn Vinasun dù \u0111ã có app cu\u1ed1i n\u0103m 2015, nh\u01b0ng c\u0169ng ph\u1ea3i \u0111\u1ebfn gi\u1eefa n\u0103m 2017 m\u1edbi th\u1eadt s\u1ef1 có th\u1ec3 v\u1eadn hành \u0111\u01b0\u1ee3c mô hình m\u1edbi. S\u1ef1 ch\u1eadm ch\u1ea1p này \u0111ã bu\u1ed9c 2 hãng c\u1eaft gi\u1ea3m h\u01a1n 15,000 nhân viên, và ph\u1ea3i ch\u1ea5p nh\u1eadn thu quân v\u1ec1 t\u1ec9nh l\u1ebb v\u1edbt vát t\u1eebng m\u1ea9u th\u1ecb ph\u1ea7n cu\u1ed1i cùng.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\tNh\u1eefng t\u01b0\u1edfng v\u1edbi chi\u1ebfn l\u01b0\u1ee3c co c\u1ee5m phòng th\u1ee7<\/strong>, 2 c\u1ef1u v\u01b0\u01a1ng taxi truy\u1ec1n th\u1ed1ng có th\u1ec3 an toàn \u0111\u01b0\u1ee3c 1 kho\u1ea3ng th\u1eddi gian. Thì tháng 4\/2018, Uber và Grab l\u1ea1i ti\u1ebfn m\u1ed9t b\u01b0\u1edbc r\u1ea5t dài khi h\u1ecd b\u1eaft tay \u0111\u1ec3 phân chia l\u1ea1i th\u1ecb tr\u01b0\u1eddng. Grab tr\u1edf thành nhà \u0111\u1ed9c quy\u1ec1n trên th\u1ecb tr\u01b0\u1eddng g\u1ecdi xe Vi\u1ec7t, s\u1eb5n sàng \u0111ánh chi\u1ebfm m\u1ecdi ngóc ngách trên lãnh th\u1ed5 Vi\u1ec7t Nam.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\tLòng dân lúc này háo h\u1ee9c trông \u0111\u1ee3i 1 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t phá v\u1ee1 th\u1ebf \u0111\u1ed9c tôn c\u1ee7a Grab. H\u01a1n bao gi\u1edd h\u1ebft, h\u1ecd k\u1ef3 v\u1ecdng vào 1 \u0111\u1ea1i gia Mai Linh, 1 ông l\u1edbn Ph\u01b0\u01a1ng Trang v\u1edbi nh\u1eefng tuyên b\u1ed1 m\u1ea1nh m\u1ebd. Nh\u01b0ng k\u1ebft qu\u1ea3 thì v\u1eabn v\u1eady, ch\u1ec9 \u0111úng 4 tháng sau, Go-Vi\u1ec7t c\u1ee7a Indo nhanh chóng nh\u1ea3y vào chi\u1ebfm 35% th\u1ecb ph\u1ea7n thành ph\u1ed1 H\u1ed3 Chí Minh. Các th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t v\u1eabn không th\u1ea5y \u0111âu c\u1ea3.<\/span><\/span>
\t\t\t <\/div>\n
\t\t\t <\/div>\n
\t\t\t\"\"
\t\t\t <\/div>\n
\t\t\tTh\u1ecb tr\u01b0\u1eddng gi\u1edd \u0111ây l\u1ea1i tr\u1edf thành song mã gi\u1eefa Go-Vi\u1ec7t và Grab, các hãng Vi\u1ec7t hoàn toàn th\u1ea5t th\u1ee7.<\/span><\/span><\/em><\/div>\n
\t\t\t <\/div>\n
\t\t\tBi\u1ebft trách ai \u0111ây khi chúng ta \u0111ã quá ch\u1eadm ch\u1ea1p<\/strong>, h\u1ecd thì \u0111i quá nhanh. Ngành taxi n\u01b0\u1edbc ta \u0111ã \u0111\u01b0\u1ee3c ch\u1ee9ng ki\u1ebfn \u0111\u01b0\u1ee3c t\u1ed1c \u0111\u1ed9 chóng m\u1eb7t c\u1ee7a Th\u1ebf Gi\u1edbi trong làn sóng 4.0. S\u1eafp t\u1edbi, làn sóng s\u1ebd ti\u1ebfp t\u1ee5c \u0111ánh vào n\u01b0\u1edbc ta. \u0110ó là các ngành: thanh toán tr\u1ef1c tuy\u1ebfn c\u0169ng c\u1ee7a Grab, d\u1ecbch v\u1ee5 l\u01b0u trú c\u1ee7a AirBnb, d\u1ecbch v\u1ee5 du l\u1ecbch c\u1ee7a Traveloka, v.v…<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\tLi\u1ec7u trong nh\u1eefng \u0111\u1ee3t sóng k\u1ebf ti\u1ebfp có doanh nghi\u1ec7p nào c\u1ee7a Vi\u1ec7t Nam \u0111\u1ee7 nhanh \u0111\u1ec3 t\u1ed3n t\u1ea1i, hay c\u0169ng s\u1ebd b\u1ecb cu\u1ed1n ph\u0103ng gi\u1ed1ng nh\u01b0 ngành taxi truy\u1ec1n th\u1ed1ng?<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\tBài h\u1ecdc th\u1ee9 hai: Th\u01b0\u01a1ng hi\u1ec7u<\/span><\/span><\/strong><\/div>\n
\t\t\t <\/div>\n
\t\t\tCó m\u1ed9t ngh\u1ecbch lý \u0111áng bu\u1ed3n trong cu\u1ed9c chi\u1ebfn<\/strong>: ch\u1eef “Vi\u1ec7t” l\u1ea1i \u0111\u01b0\u1ee3c 1 th\u01b0\u01a1ng hi\u1ec7u Indonesia s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 h\u01a1n c\u1ea3 th\u1ea3y m\u1ecdi th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam khác.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\tNh\u1ea3y vào Vi\u1ec7t Nam khi Grab \u0111ang \u0111\u1ed9c quy\u1ec1n trên th\u1ecb tr\u01b0\u1eddng, Go-Jek s\u1eed d\u1ee5ng 1 chi\u1ebfn l\u01b0\u1ee3c c\u1ef1c k\u1ef3 thông minh. H\u1ecd xây d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a mình nh\u01b0 1 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t, mang s\u1ee9 m\u1ec7nh thách th\u1ee9c th\u1ebf \u0111\u1ed9c quy\u1ec1n c\u1ee7a Grab, l\u1ea5y l\u1ea1i l\u1ee3i ích cho ng\u01b0\u1eddi tiêu dùng Vi\u1ec7t.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\tGo-Jek \u0111\u1ed5i tên thành Go-Vi\u1ec7t. Áo xanh lá và nón xanh m\u1ea1 \u0111\u1ed5i thành áo \u0111\u1ecf và nón \u0111\u1ecf. H\u1ecd cung c\u1ea5p ch\u1ebf \u0111\u1ed9 t\u1ed1t cho tài x\u1ebf, các ch\u01b0\u01a1ng trình khuy\u1ebfn mãi 5 ngàn cho khách hàng. H\u1ecd khi\u1ebfn Grab t\u1eeb 1 gã \u0111\u1ed9c tôn khó ch\u1ecbu ph\u1ea3i quan tâm h\u01a1n t\u1edbi khách hàng và tài x\u1ebf.<\/span><\/span><\/p>\n
\t\t\t\tGo-Vi\u1ec7t thu hút \u0111\u01b0\u1ee3c c\u1ea3m tình c\u1ee7a ng\u01b0\u1eddi dân Vi\u1ec7t Nam<\/strong>, \u0111\u01b0\u1ee3c c\u1ea3 cánh tài x\u1ebf l\u1eabn ng\u01b0\u1eddi tiêu dùng \u1ee7ng h\u1ed9. Th\u1eadm chí nhi\u1ec1u ng\u01b0\u1eddi còn t\u01b0\u1edfng Go-Vi\u1ec7t là 1 th\u01b0\u01a1ng hi\u1ec7u thu\u1ea7n Vi\u1ec7t. Trong 1 tháng, h\u1ecd \u0111ã làm \u0111\u01b0\u1ee3c \u0111i\u1ec1u mà nh\u1eefng Mai Linh, Vinasun, Fastgo, VATO – nh\u1eefng doanh nhi\u1ec7p thu\u1ea7n Vi\u1ec7t th\u1eadt s\u1ef1 – không làm \u0111\u01b0\u1ee3c trong nhi\u1ec1u n\u0103m qua.<\/span><\/span><\/div>\n
\t\t\t\t <\/div>\n
\t\t\t\tCu\u1ed9c chi\u1ebfn này, m\u1ed9t l\u1ea7n n\u1eefa cho chúng ta th\u1ea5y kh\u1ea3 n\u0103ng xây d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ta kém th\u1ebf nào.<\/span><\/span><\/div>\n
\t\t\t\t <\/div>\n
\t\t\t\tBia Sài Gòn mãi cho \u0111\u1ebfn khi tr\u1edf thành công ty c\u1ee7a ng\u01b0\u1eddi Thái<\/strong> m\u1edbi có th\u1ec3 xu\u1ea5t hi\u1ec7n trên các sân c\u1ecf c\u1ee7a Ngo\u1ea1i H\u1ea1ng Anh. Ph\u1edf Vi\u1ec7t và n\u01b0\u1edbc m\u1eafm Phú Qu\u1ed1c có m\u1eb7t trong các siêu th\u1ecb toàn Th\u1ebf Gi\u1edbi v\u1edbi cái mác “Made in Thailand”. G\u1ea1o Vi\u1ec7t Nam xu\u1ea5t kh\u1ea9u v\u1edbi s\u1ea3n l\u01b0\u1ee3ng l\u1edbn nhì Th\u1ebf Gi\u1edbi, nh\u01b0ng giá tr\u1ecb còn không b\u1eb1ng 1\/2 g\u1ea1o Hoa Nhài Campuchia, 1\/5 g\u1ea1o Horm Malis Thái Lan.<\/span><\/span>
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\t\t\t\t\"\"<\/span><\/span><\/div>\n
\t\t\t\tTh\u01b0\u01a1ng hi\u1ec7u bia Sài Gòn trên k\u1ec7 siêu th\u1ecb n\u01b0\u1edbc ngoài v\u1edbi t\u1eeb "made in Thailand"<\/span><\/span><\/em>
\t\t\t\t <\/div>\n
\n
\t\t\t\t\tKhông ph\u1ea3i các th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t không ý th\u1ee9c<\/strong> \u0111\u01b0\u1ee3c s\u1ee9c m\u1ea1nh c\u1ee7a vi\u1ec7c xây d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, ch\u1ec9 là h\u1ecd không có m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c nào \u0111\u1ee7 hi\u1ec7u qu\u1ea3. \u0110\u1ec3 xây d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, hô hào ch\u1ec9 là 1 ph\u1ea7n, hành \u0111\u1ed9ng th\u1ef1c t\u1ebf m\u1edbi là \u0111i\u1ec1u t\u1ed1i quan tr\u1ecdng. Hãy xem Go-Vi\u1ec7t \u0111ã làm \u0111\u01b0\u1ee3c gì, và hãy xem các \u1ee9ng d\u1ee5ng g\u1ecdi xe Vi\u1ec7t khác \u0111ã làm \u0111\u01b0\u1ee3c gì.<\/span><\/span><\/div>\n
\t\t\t\t\t <\/div>\n
\t\t\t\t\tCùng b\u1ecf ra 1 công s\u1ee9c<\/strong>, th\u01b0\u01a1ng hi\u1ec7u th\u1eadt s\u1ef1 có th\u1ec3 nâng t\u1ea7m giá tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m. Không xây d\u1ef1ng \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c chúng ta s\u1ebd mãi ph\u1ea3i ch\u1ecbu c\u1ea3nh \u0111\u1ee9ng d\u01b0\u1edbi cùng c\u1ee7a chu\u1ed7i giá tr\u1ecb toàn C\u1ea7u.<\/span><\/span><\/div>\n
\t\t\t\t\t <\/div>\n
\t\t\t\t\tBài h\u1ecdc th\u1ee9 ba: Kh\u1ea3 n\u0103ng huy \u0111\u1ed9ng v\u1ed1n và t\u1ea7m ngh\u0129<\/span><\/span><\/strong><\/div>\n
\t\t\t\t\t <\/div>\n
\t\t\t\t\tKh\u1ea3 n\u0103ng g\u1ecdi v\u1ed1n c\u0169ng là 1 v\u1ea5n \u0111\u1ec1 khác c\u1ee7a nh\u1eefng doanh nghi\u1ec7p Vi\u1ec7t. Trong cái th\u1eddi \u0111\u1ea1i mà tri\u1ebft lý kinh doanh d\u01b0\u1eddng nh\u01b0 là “Ai càng dày v\u1ed1n \u0111\u1ec3 \u0111\u1ed1t thì càng có c\u01a1 h\u1ed9i thành công”, nh\u1eefng doanh nghi\u1ec7p Vi\u1ec7t Nam l\u1ea1i g\u1eb7p khó kh\u0103n trong vi\u1ec7c thu hút \u0111\u1ea7u t\u01b0.<\/span><\/span><\/div>\n
\t\t\t\t\t <\/div>\n
\t\t\t\t\tV\u1ea5n \u0111\u1ec1 trong t\u1ed1c \u0111\u1ed9 th\u1ef1c thi và xây d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> nh\u01b0 \u1edf trên là 2 lý do tr\u1ef1c ti\u1ebfp c\u1ee7a vi\u1ec7c khó g\u1ecdi v\u1ed1n. Ngoài ra, n\u1ebfu nhìn vào sâu h\u01a1n thì ta có th\u1ec3 th\u1ea5y thêm 3 lý do n\u1eefa là t\u1ed5 ch\u1ee9c qu\u1ea3n tr\u1ecb không bài b\u1ea3n, t\u1ea7m ngh\u0129 và kh\u1ea3 n\u0103ng h\u1ee3p tác kém.<\/span><\/span><\/div>\n
\t\t\t\t\t <\/div>\n
\t\t\t\t\tTrong \u0111ó t\u1ea7m ngh\u0129 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u1ea5t rõ trong cu\u1ed9c chi\u1ebfn \u1ee9ng d\u1ee5ng g\u1ecdi xe này. Tr\u01b0\u1edbc s\u1ef1 bành tr\u01b0\u1edbng ngông nghênh c\u1ee7a Grab, nh\u1eefng ông l\u1edbn taxi Vi\u1ec7t Nam t\u1eebng tung hoành 1 th\u1eddi ch\u1ec9 bi\u1ebft co c\u1ee5m phòng th\u1ee7, ngh\u0129 cách nào \u0111\u1ec3 t\u1ed3n t\u1ea1i qua ngày. Grab càng l\u1ea5n t\u1edbi thì Mai Linh và Vinasun càng lùi. Mãi không th\u1ea5y dám \u0111\u1ed1i \u0111\u1ea7u tr\u1ef1c ti\u1ebfp.<\/span><\/span><\/div>\n
\t\t\t\t\t <\/div>\n
\t\t\t\t\tChính vì cái gan l\u1edbn<\/strong> nên Hàn Qu\u1ed1c có nh\u1eefng Huyndai, Samsung, Nh\u1eadt B\u1ea3n có nh\u1eefng Honda, Sony. Vi\u1ec7t Nam không ph\u1ea3i không có nh\u1eefng cái tên dám làm l\u1edbn, nh\u01b0ng h\u1ea7u h\u1ebft \u0111\u1ec1u \u0111\u1ebfn t\u1eeb b\u1ed9 ph\u1eadn nhà n\u01b0\u1edbc nh\u01b0 Viettel và Vinamilk. R\u1ea5t c\u1ea7n nh\u1eefng doanh nghi\u1ec7p t\u01b0 nhân dám ngh\u0129 l\u1edbn và làm l\u1edbn, càng nhi\u1ec1u thì \u0111\u1ea5t n\u01b0\u1edbc càng phát tri\u1ec3n nhanh.<\/span><\/span> \t\t\t\t\t<\/p>\n
\t\t\t\t\t\tHuy \u0111\u1ed9ng v\u1ed1n và t\u1ea7m nhìn \u0111ang là v\u1ea5n \u0111\u1ec1 mà các doanh nghi\u1ec7p Vi\u1ec7t Nam nên nhìn nh\u1eadn nghiêm túc.<\/span><\/span><\/div>\n
\t\t\t\t\t\t <\/div>\n
\t\t\t\t\t\t\u0110áng m\u1eebng thay, trong cu\u1ed9c chi\u1ebfn này cu\u1ed1i cùng c\u0169ng có nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t dám \u0111\u1ee9ng d\u1eady. \u0110ó là Fastgo \u1edf mi\u1ec1n Nam và Trung t\u1eadp h\u1ee3p h\u01a1n 35 hãng taxi truy\u1ec1n th\u1ed1ng \u0111\u1ec3 \u0111\u1ed1i \u0111\u1ea7u v\u1edbi Grab, c\u0169ng nh\u01b0 chu\u1ea9n b\u1ecb ti\u1ebfn công qua Myanmar và Indonesia, c\u1ea1nh tranh sòng ph\u1eb3ng. \u0110ó là G7 \u1edf Hà N\u1ed9i v\u1edbi tham v\u1ecdng k\u1ebft n\u1ed1i h\u01a1n 50 hãng taxi truy\u1ec1n th\u1ed1ng cùng nhau c\u1ea1nh tranh v\u1edbi taxi công ngh\u1ec7.<\/span><\/span><\/div>\n
\t\t\t\t\t\t <\/div>\n
\t\t\t\t\t\tCh\u01b0a bi\u1ebft thành công hay th\u1ea5t b\u1ea1i, nh\u01b0ng \u0111\u1ed9ng thái dám t\u1ea5n công sòng ph\u1eb3ng nh\u01b0 v\u1eady là \u0111ã \u0111áng m\u1eebng r\u1ed3i. \u0110ó là cái tinh th\u1ea7n chúng ta \u0111ang tìm ki\u1ebfm trong th\u1eddi \u0111\u1ea1i 4.0.<\/span><\/span><\/div>\n
\t\t\t\t\t\t <\/div>\n
\t\t\t\t\t\tTh\u1eddi \u0111\u1ea1i 4.0<\/strong> này<\/strong> \u0111\u01b0\u1ee3c ví nh\u01b0 cu\u1ed9c chi\u1ebfn “K\u1ebb chi\u1ebfn th\u1eafng s\u1ebd có \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3”.  Trái ng\u01b0\u1ee3c hoàn toàn v\u1edbi ch\u1ec9 ch\u1ee5c n\u0103m tr\u01b0\u1edbc, th\u1eddi mà ch\u1ec9 nh\u1eefng \u0111\u1ea1i gia m\u1edbi dám xây d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, m\u1edbi dám ngh\u0129 l\u1edbn, và t\u1ea5n công th\u1ea7n t\u1ed1c. Ngày nay, 1 doanh nghi\u1ec7p ph\u1ea3i b\u1eaft bu\u1ed9c làm \u0111\u01b0\u1ee3c 3 vi\u1ec7c \u0111ó n\u1ebfu mu\u1ed1n ti\u1ebfp t\u1ee5c t\u1ed3n t\u1ea1i.<\/span><\/span><\/p>\n

\t\t\t\t\t\t(Ngu\u1ed3n: Di\u1ec5n \u0111àn doanh nghi\u1ec7p)<\/span><\/em><\/span><\/div>\n

\t\t\t\t\t\t <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

\t\t <\/p>\n","protected":false},"excerpt":{"rendered":"

Trong khi nh\u1eefng ông l\u1edbn taxi Vi\u1ec7t Nam v\u1eabn còn \u0111ang loay hoay ki\u1ebfm \u0111\u01b0\u1eddng t\u1ed3n t\u1ea1i trên chính sân nhà, thì Grab \u0111ã nhanh chóng \u0111i b\u01b0\u1edbc ti\u1ebfp theo – h\u1ee3p tác chi\u1ebfn l\u01b0\u1ee3c v\u1edbi Microsoft. Nhìn s\u1ef1 n\u0103ng \u0111\u1ed9ng và kh\u1ea3 n\u0103ng th\u1ef1c thi tuy\u1ec7t v\u1eddi c\u1ee7a Grab và Go-Vi\u1ec7t, chúng ta m\u1edbi …<\/p>\n","protected":false},"author":1,"featured_media":1109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3],"tags":[],"class_list":["post-1108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cafe-doanh-nhan-e253"],"yoast_head":"\nB\u00e0i h\u1ecdc qua cu\u1ed9c \u0111\u1ea1i chi\u1ebfn c\u1ee7a Doanh nghi\u1ec7p Vi\u1ec7t v\u1edbi Grab v\u00e0 Go-Vi\u1ec7t - FPT Education<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fsb.edu.vn\/bai-hoc-qua-cuoc-dai-chien-cua-doanh-nghiep-viet-voi-grab-va-go-viet-s142.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00e0i h\u1ecdc qua cu\u1ed9c \u0111\u1ea1i chi\u1ebfn c\u1ee7a Doanh nghi\u1ec7p Vi\u1ec7t v\u1edbi Grab v\u00e0 Go-Vi\u1ec7t - FPT Education\" \/>\n<meta property=\"og:description\" content=\"Trong khi nh\u1eefng ông l\u1edbn taxi Vi\u1ec7t Nam v\u1eabn còn \u0111ang loay hoay ki\u1ebfm \u0111\u01b0\u1eddng t\u1ed3n t\u1ea1i trên chính sân nhà, thì Grab \u0111ã nhanh chóng \u0111i b\u01b0\u1edbc ti\u1ebfp theo – h\u1ee3p tác chi\u1ebfn l\u01b0\u1ee3c v\u1edbi Microsoft. Nhìn s\u1ef1 n\u0103ng \u0111\u1ed9ng và kh\u1ea3 n\u0103ng th\u1ef1c thi tuy\u1ec7t v\u1eddi c\u1ee7a Grab và Go-Vi\u1ec7t, chúng ta m\u1edbi ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fsb.edu.vn\/bai-hoc-qua-cuoc-dai-chien-cua-doanh-nghiep-viet-voi-grab-va-go-viet-s142.html\" \/>\n<meta property=\"og:site_name\" content=\"FPT Education\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-23T11:17:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fsb.edu.vn\/wp-content\/uploads\/2018\/11\/news_1565950908-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tran Bang\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tran Bang\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fsb.edu.vn\/bai-hoc-qua-cuoc-dai-chien-cua-doanh-nghiep-viet-voi-grab-va-go-viet-s142.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/fsb.edu.vn\/bai-hoc-qua-cuoc-dai-chien-cua-doanh-nghiep-viet-voi-grab-va-go-viet-s142.html\"},\"author\":{\"name\":\"Tran Bang\",\"@id\":\"https:\/\/fsb.edu.vn\/#\/schema\/person\/c8cdf61aa1305450cdbf77b13977c97d\"},\"headline\":\"B\u00e0i h\u1ecdc qua cu\u1ed9c \u0111\u1ea1i chi\u1ebfn c\u1ee7a Doanh nghi\u1ec7p Vi\u1ec7t v\u1edbi Grab v\u00e0 Go-Vi\u1ec7t\",\"datePublished\":\"2018-11-23T11:17:01+00:00\",\"dateModified\":\"2018-11-23T11:17:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fsb.edu.vn\/bai-hoc-qua-cuoc-dai-chien-cua-doanh-nghiep-viet-voi-grab-va-go-viet-s142.html\"},\"wordCount\":2941,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fsb.edu.vn\/#organization\"},\"articleSection\":[\"Caf\u00e9 Doanh nh\u00e2n\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fsb.edu.vn\/bai-hoc-qua-cuoc-dai-chien-cua-doanh-nghiep-viet-voi-grab-va-go-viet-s142.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fsb.edu.vn\/bai-hoc-qua-cuoc-dai-chien-cua-doanh-nghiep-viet-voi-grab-va-go-viet-s142.html\",\"url\":\"https:\/\/fsb.edu.vn\/bai-hoc-qua-cuoc-dai-chien-cua-doanh-nghiep-viet-voi-grab-va-go-viet-s142.html\",\"name\":\"B\u00e0i h\u1ecdc qua cu\u1ed9c \u0111\u1ea1i chi\u1ebfn c\u1ee7a Doanh nghi\u1ec7p Vi\u1ec7t v\u1edbi Grab v\u00e0 Go-Vi\u1ec7t - 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