{"id":1115,"date":"2018-11-26T18:17:17","date_gmt":"2018-11-26T11:17:17","guid":{"rendered":"https:\/\/fsb-web.tranbang.work\/ap-luc-lon-de-nang-len-cac-cong-ty-hang-tieu-dung-va-ban-le\/"},"modified":"2018-11-26T18:17:17","modified_gmt":"2018-11-26T11:17:17","slug":"ap-luc-lon-de-nang-len-cac-cong-ty-hang-tieu-dung-va-ban-le-s144","status":"publish","type":"post","link":"https:\/\/fsb.edu.vn\/en\/ap-luc-lon-de-nang-len-cac-cong-ty-hang-tieu-dung-va-ban-le-s144.html","title":{"rendered":"\u00c1p l\u1ef1c l\u1edbn \u0111\u00e8 n\u1eb7ng l\u00ean c\u00e1c C\u00f4ng ty h\u00e0ng ti\u00eau d\u00f9ng v\u00e0 b\u00e1n l\u1ebb"},"content":{"rendered":"\n
\tNghiên c\u1ee9u c\u1ee7a PwC cho bi\u1ebft m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m quan tr\u1ecdng nh\u1ea5t là các doanh nghi\u1ec7p \u0111ang s\u1eed d\u1ee5ng các y\u1ebfu t\u1ed1 c\u1ee7a v\u1ed1n l\u01b0u \u0111\u1ed9ng làm \u0111òn b\u1ea9y t\u0103ng doanh thu nh\u01b0ng không th\u1ec3 chuy\u1ec3n \u0111\u1ed5i l\u1ee3i nhu\u1eadn thành ti\u1ec1n.<\/strong><\/span><\/span><\/p>\n
\t\tTính \u0111\u1ebfn n\u0103m 2017<\/strong>, giá tr\u1ecb th\u1ecb tr\u01b0\u1eddng hàng tiêu dùng c\u1ee7a Vi\u1ec7t Nam \u0111\u1ea1t m\u1ee9c 120 t\u1ef7 USD. T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng hàng n\u0103m g\u1ea7n 10% trong giai \u0111o\u1ea1n 2012-2017, theo báo cáo "Hàng tiêu dùng và Bán l\u1ebb Vi\u1ec7t Nam – Quý I\/2019" c\u1ee7a BMI.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tVi\u1ec7t Nam \u0111\u01b0\u1ee3c cho là m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng hàng tiêu dùng t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t<\/strong> trong các n\u1ec1n kinh t\u1ebf m\u1edbi n\u1ed5i c\u1ee7a Châu Á – Thái Bình D\u01b0\u01a1ng, cùng v\u1edbi Indonesia, \u1ea4n \u0110\u1ed9, Philippines và Trung Qu\u1ed1c. T\u0103ng tr\u01b0\u1edfng c\u1ee7a nh\u1eefng th\u1ecb tr\u01b0\u1eddng này \u1edf m\u1ee9c hai con s\u1ed1 trong giai \u0111o\u1ea1n t\u1eeb nay \u0111\u1ebfn n\u0103m 2022.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\t\u0110i\u1ec1u này là do m\u1ee9c tiêu dùng cá nhân t\u0103ng lên song song v\u1edbi n\u1ec1n kinh t\u1ebf t\u0103ng tr\u01b0\u1edfng. T\u1ef7 l\u1ec7 th\u1ea5t nghi\u1ec7p th\u1ea5p và l\u01b0\u01a1ng t\u1ed1i thi\u1ec3u gia t\u0103ng s\u1ebd ti\u1ebfp t\u1ee5c thúc \u0111\u1ea9y chi tiêu c\u1ee7a ng\u01b0\u1eddi tiêu dùng.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\t\"\"
\t\t <\/div>\n
\t\tTheo PwC, các công ty hàng tiêu dùng và bán l\u1ebb \u0111ang c\u1ea3m th\u1ea5y áp l\u1ef1c v\u1ec1 v\u1ed1n l\u01b0u \u0111\u1ed9ng<\/span><\/em><\/span><\/div>\n
\t\t <\/div>\n
\t\tB\u1edfi \u0111\u1ec3 thích \u1ee9ng v\u1edbi s\u1ef1 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ebf gi\u1edbi và v\u1edbi th\u1ecb hi\u1ebfu tiêu dùng s\u1ed1 hóa ngày m\u1ed9t nhi\u1ec1u, nguyên nhân khi\u1ebfn ng\u01b0\u1eddi tiêu dùng ít còn trung thành v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m, các công ty c\u1ea7n \u0111\u1ea7u t\u01b0 \u0111\u1ed5i m\u1edbi cách ti\u1ebfp c\u1eadn khách hàng, t\u1ea1o ra các n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc \u0111\u1ec3 thúc \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng trong t\u01b0\u01a1ng lai.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tTheo \u0111ó, PwC cho r\u1eb1ng gi\u1ea3i phóng ti\u1ec1n m\u1eb7t và qu\u1ea3n lý v\u1ed1n l\u01b0u \u0111\u1ed9ng c\u1ea7n tr\u1edf thành y\u1ebfu t\u1ed1 \u01b0u tiên, c\u1ea7n thi\u1ebft cho s\u1ef1 phát tri\u1ec3n c\u1ee7a các doanh nghi\u1ec7p. Tuy nhiên, m\u1ed9t s\u1ed1 doanh nghi\u1ec7p nh\u1eadn th\u1ee9c v\u1ec1 v\u1ed1n l\u01b0u \u0111\u1ed9ng còn b\u1ecb gi\u1edbi h\u1ea1n.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tD\u1eabn ra s\u1ef1 s\u1ee5p \u0111\u1ed5 c\u1ee7a m\u1ed9t s\u1ed1 chu\u1ed7i bán l\u1ebb nh\u01b0 Toys "R" Us, Sears, Rockport… PwC nh\u1eadn xét r\u1eb1ng c\u1ea7n thi\u1ebft ph\u1ea3i qu\u1ea3n lý ch\u1eb7t ch\u1ebd h\u01a1n các r\u1ee7i ro c\u1ee7a khách hàng, c\u0169ng nh\u01b0 các trình t\u1ef1 thanh toán. Qu\u1ea3n lý hàng t\u1ed3n kho t\u1ed1t h\u01a1n c\u0169ng s\u1ebd t\u0103ng kh\u1ea3 n\u0103ng thích \u1ee9ng nhanh chóng c\u1ee7a các công ty tr\u01b0\u1edbc nhu c\u1ea7u thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi tiêu dùng.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tÔng Johnathan Ooi<\/strong>, Phó T\u1ed5ng Giám \u0111\u1ed1c D\u1ecbch v\u1ee5 T\u01b0 v\u1ea5n, Công ty PwC Vi\u1ec7t Nam cho bi\u1ebft trong các d\u1ef1 án mà PwC \u0111ã t\u01b0 v\u1ea5n, r\u1ea5t nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p các công ty tham v\u1ecdng m\u1edf r\u1ed9ng v\u1edbi t\u1ed1c \u0111\u1ed9 theo c\u1ea5p s\u1ed1 nhân nh\u01b0ng cu\u1ed1i cùng l\u1ea1i c\u1ea1n ki\u1ec7t ti\u1ec1n m\u1eb7t và ph\u1ea3i \u0111\u1ea5u tranh cho s\u1ef1 s\u1ed1ng còn.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\t"T\u0103ng tr\u01b0\u1edfng doanh thu \u0111i cùng v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a l\u01b0u chuy\u1ec3n ti\u1ec1n thu\u1ea7n t\u1eeb ho\u1ea1t \u0111\u1ed9ng kinh doanh là \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n làm \u0111\u1ec3 phát tri\u1ec3n v\u1eefng b\u1ec1n"<\/em>, ông nói.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tCác chuyên gia c\u1ee7a PwC \u0111ã nêu b\u1eadt 3 xu h\u01b0\u1edbng chính trong hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng v\u1ed1n l\u01b0u \u0111\u1ed9ng c\u1ee7a các công ty hàng tiêu dùng và bán l\u1ebb t\u1ea1i Vi\u1ec7t Nam.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tTh\u1ee9 nh\u1ea5t,<\/strong> 5 t\u1ef7 USD b\u1ecb m\u1eafc k\u1eb9t trong v\u1ed1n l\u01b0u \u0111\u1ed9ng, trong \u0111ó ch\u1ee7 y\u1ebfu là hàng t\u1ed3n kho.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tTrong n\u0103m tài chính 2017, 3,4 t\u1ef7 USD là t\u1ed5ng s\u1ed1 ti\u1ec1n m\u1eb7t b\u1ecb m\u1eafc k\u1eb9t trong v\u1ed1n l\u01b0u \u0111\u1ed9ng c\u1ee7a các công ty ho\u1ea1t \u0111\u1ed9ng trong ngành hàng tiêu dùng và 1,9  t\u1ef7 USD là l\u01b0\u1ee3ng ti\u1ec1n m\u1eb7t b\u1ecb m\u1eafc k\u1eb9t trong ngành bán l\u1ebb. L\u01b0\u1ee3ng ti\u1ec1n này \u0111ã t\u0103ng trung bình 15% m\u1ed7i n\u0103m. Trong \u0111ó, hàng t\u1ed3n kho chi\u1ebfm h\u01a1n 40% v\u1ed1n l\u01b0u \u0111\u1ed9ng.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tTh\u1ee9 hai<\/strong>, v\u1ed1n l\u01b0u \u0111\u1ed9ng c\u1ee7a ngành hàng tiêu dùng liên t\u1ee5c t\u0103ng, ngành bán l\u1ebb có c\u1ea3i thi\u1ec7n trong qu\u1ea3n lý chu k\u1ef3 ti\u1ec1n m\u1eb7t.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tHi\u1ec7u qu\u1ea3 v\u1ed1n l\u01b0u \u0111\u1ed9ng c\u1ee7a m\u1ed9t công ty th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng b\u1eb1ng chu k\u1ef3 ti\u1ec1n m\u1eb7t, hay s\u1ed1 ngày trung bình mà m\u1ed9t công ty c\u1ea7n \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i nguyên v\u1eadt li\u1ec7u \u0111\u1ea7u vào thành ti\u1ec1n.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\t\u0110\u1ed1i v\u1edbi ngành hàng tiêu dùng<\/strong>, chu k\u1ef3 ti\u1ec1n m\u1eb7t kéo dài thêm 30 ngày trong 4 n\u0103m qua. \u0110i\u1ec1u này ch\u1ee7 y\u1ebfu do qu\u1ea3n lý ch\u01b0a hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi các chu k\u1ef3 hàng t\u1ed3n kho và chu k\u1ef3 ph\u1ea3i thu khách hàng.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tM\u1eb7t khác, trong l\u0129nh v\u1ef1c bán l\u1ebb<\/strong>, chu k\u1ef3 ti\u1ec1n m\u1eb7t \u0111ã \u0111\u01b0\u1ee3c rút ng\u1eafn 11 ngày t\u1eeb n\u0103m tài chính 2013 \u0111\u1ebfn n\u0103m 2017 do nh\u1eefng c\u1ea3i thi\u1ec7n trong qu\u1ea3n lý hàng t\u1ed3n kho, và kéo dài th\u1eddi h\u1ea1n thanh toán v\u1edbi nhà cung c\u1ea5p.<\/span><\/span><\/p>\n
\t\t\tTrong s\u1ed1 các công ty hàng tiêu dùng \u0111\u01b0\u1ee3c nghiên c\u1ee9u<\/strong>, ch\u01b0a \u0111\u1ea7y 50% các công ty có kh\u1ea3 n\u0103ng rút ng\u1eafn chu k\u1ef3 ti\u1ec1n m\u1eb7t trong giai \u0111o\u1ea1n 2013 – 2017. Trong khi \u0111ó, t\u1ef7 l\u1ec7 này \u0111\u1ed1i v\u1edbi ngành bán l\u1ebb là g\u1ea7n 60%.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\tTh\u1ee9 ba<\/strong>, hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng v\u1ed1n l\u01b0u \u0111\u1ed9ng c\u1ee7a ngành hàng tiêu dùng t\u1ea1i Vi\u1ec7t Nam còn nhi\u1ec1u h\u1ea1n ch\u1ebf so v\u1edbi các khu v\u1ef1c \u0111\u1ecba lý khác, trong khi ngành bán l\u1ebb \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\tTrong n\u0103m 2017<\/strong>, ngành hàng tiêu dùng t\u1ea1i Vi\u1ec7t Nam có chu k\u1ef3 ti\u1ec1n m\u1eb7t cao nh\u1ea5t so v\u1edbi c\u1ea3 các doanh nghi\u1ec7p cùng ngành trong khu v\u1ef1c và toàn c\u1ea7u. Các doanh nghi\u1ec7p hàng tiêu dùng t\u1ea1i Vi\u1ec7t Nam t\u1ee5t h\u1eadu so v\u1edbi các doanh nghi\u1ec7p cùng ngành trong khu v\u1ef1c và toàn c\u1ea7u v\u1ec1 vi\u1ec7c qu\u1ea3n lý kho\u1ea3n ph\u1ea3i thu khách hàng và hàng t\u1ed3n kho, c\u0169ng nh\u01b0 kho\u1ea3n ph\u1ea3i tr\u1ea3 ng\u01b0\u1eddi bán.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\tNg\u01b0\u1ee3c l\u1ea1i, Vi\u1ec7t Nam là m\u1ed9t trong nh\u1eefng qu\u1ed1c gia có chu k\u1ef3 ti\u1ec1n m\u1eb7t c\u1ee7a ngành bán l\u1ebb ng\u1eafn nh\u1ea5t, ch\u1ec9 sau Úc, M\u1ef9 và Canada trong n\u0103m tài chính 2017.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\tTheo các chuyên gia t\u1ea1i s\u1ef1 ki\u1ec7n c\u1ee7a PwC<\/strong>, \u0111\u1ec3 phát tri\u1ec3n m\u1ea1nh trong t\u01b0\u01a1ng lai, các doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i \u01b0u tiên vi\u1ec7c qu\u1ea3n lý v\u1ed1n l\u01b0u \u0111\u1ed9ng.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\t"Các doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i chú tr\u1ecdng t\u1edbi qu\u1ea3n lý v\u1ed1n l\u01b0u \u0111\u1ed9ng hay ki\u1ec3m soát dòng ti\u1ec1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ngu\u1ed3n v\u1ed1n c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 trong môi tr\u01b0\u1eddng kinh doanh hi\u1ec7n nay. \u0110\u1ed1i v\u1edbi các công ty ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3, các y\u1ebfu t\u1ed1 c\u1ee7a v\u1ed1n l\u01b0u \u0111\u1ed9ng có th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng làm ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 t\u0103ng doanh thu,"<\/em> ông Mohammad Mudasser, Lãnh \u0111\u1ea1o d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n Qu\u1ea3n lý v\u1ed1n l\u01b0u \u0111\u1ed9ng c\u1ee7a PwC Vi\u1ec7t Nam nh\u1ea5n m\u1ea1nh.<\/span><\/span><\/p>\n

\t\t\t(Ngu\u1ed3n: Tri th\u1ee9c tr\u1ebb)<\/em><\/span><\/span><\/div>\n

\t\t\t <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

\t\t <\/p>\n","protected":false},"excerpt":{"rendered":"

Nghiên c\u1ee9u c\u1ee7a PwC cho bi\u1ebft m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m quan tr\u1ecdng nh\u1ea5t là các doanh nghi\u1ec7p \u0111ang s\u1eed d\u1ee5ng các y\u1ebfu t\u1ed1 c\u1ee7a v\u1ed1n l\u01b0u \u0111\u1ed9ng làm \u0111òn b\u1ea9y t\u0103ng doanh thu nh\u01b0ng không th\u1ec3 chuy\u1ec3n \u0111\u1ed5i l\u1ee3i nhu\u1eadn thành ti\u1ec1n. Tính \u0111\u1ebfn n\u0103m 2017, giá tr\u1ecb th\u1ecb tr\u01b0\u1eddng hàng tiêu dùng c\u1ee7a Vi\u1ec7t …<\/p>\n","protected":false},"author":1,"featured_media":1116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3],"tags":[],"class_list":["post-1115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cafe-doanh-nhan-e253"],"yoast_head":"\n\u00c1p l\u1ef1c l\u1edbn \u0111\u00e8 n\u1eb7ng l\u00ean c\u00e1c C\u00f4ng ty h\u00e0ng ti\u00eau d\u00f9ng v\u00e0 b\u00e1n l\u1ebb - FPT Education<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fsb.edu.vn\/ap-luc-lon-de-nang-len-cac-cong-ty-hang-tieu-dung-va-ban-le-s144.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c1p l\u1ef1c l\u1edbn \u0111\u00e8 n\u1eb7ng l\u00ean c\u00e1c C\u00f4ng ty h\u00e0ng ti\u00eau d\u00f9ng v\u00e0 b\u00e1n l\u1ebb - FPT Education\" \/>\n<meta property=\"og:description\" content=\"Nghiên c\u1ee9u c\u1ee7a PwC cho bi\u1ebft m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m quan tr\u1ecdng nh\u1ea5t là các doanh nghi\u1ec7p \u0111ang s\u1eed d\u1ee5ng các y\u1ebfu t\u1ed1 c\u1ee7a v\u1ed1n l\u01b0u \u0111\u1ed9ng làm \u0111òn b\u1ea9y t\u0103ng doanh thu nh\u01b0ng không th\u1ec3 chuy\u1ec3n \u0111\u1ed5i l\u1ee3i nhu\u1eadn thành ti\u1ec1n. 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