{"id":1152,"date":"2018-12-22T18:19:17","date_gmt":"2018-12-22T11:19:17","guid":{"rendered":"https:\/\/fsb-web.tranbang.work\/xay-dung-van-hoa-doanh-nghiep-soi-chi-do-cho-lanh-dao-va-nhan-vien\/"},"modified":"2018-12-22T18:19:17","modified_gmt":"2018-12-22T11:19:17","slug":"xay-dung-van-hoa-doanh-nghiep-soi-chi-do-cho-lanh-dao-va-nhan-vien-s237","status":"publish","type":"post","link":"https:\/\/fsb.edu.vn\/en\/xay-dung-van-hoa-doanh-nghiep-soi-chi-do-cho-lanh-dao-va-nhan-vien-s237.html","title":{"rendered":"X\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p: S\u1ee3i ch\u1ec9 \u0111\u1ecf cho l\u00e3nh \u0111\u1ea1o v\u00e0 nh\u00e2n vi\u00ean"},"content":{"rendered":"\n
\n
\t\tR\u1ea5t khó \u0111ong \u0111\u1ebfm chi phí \u0111\u1ec3 xây d\u1ef1ng v\u0103n hoá doanh nghi\u1ec7p, song thi\u1ebfu giá tr\u1ecb vô hình t\u1eeb v\u0103n hoá thì t\u1ed5n th\u1ea5t h\u1eefu hình s\u1ebd hi\u1ec3n hi\u1ec7n…<\/span><\/span><\/strong>
\t\t <\/div>\n
\t\tChuyên nghi\u1ec7p và t\u1eed t\u1ebf<\/strong> hay "t\u1ea1o ngu\u1ed3n n\u01b0\u1edbc t\u1ed1t \u0111\u1ec3 cá b\u01a1i"<\/em> là m\u1ed9t s\u1ed1 trong nhi\u1ec1u ph\u01b0\u01a1ng châm \u0111\u01b0\u1ee3c các ông ch\u1ee7 Vi\u1ec7t Nam ch\u1ecdn l\u1ef1a \u0111\u1ec3 hình thành n\u1ebfp v\u0103n hoá cho doanh nghi\u1ec7p mình. <\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tM\u1ed7i doanh nghi\u1ec7p \u0111\u1ec1u có v\u0103n hoá c\u1ee7a riêng mình<\/strong> nh\u01b0ng \u0111\u1ec3 v\u0103n hóa doanh nghi\u1ec7p \u0111óng góp l\u1edbn vào hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t – kinh doanh l\u1ea1i không ph\u1ea3i \u0111i\u1ec1u \u0111\u01a1n gi\u1ea3n.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tV\u0103n hóa doanh nghi\u1ec7p phù h\u1ee3p<\/strong> có th\u1ec3 tác \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp làm t\u0103ng k\u1ebft qu\u1ea3 kinh doanh m\u1ed9t cách rõ ràng, giúp nhân viên g\u1eafn k\u1ebft, khách hàng trung thành, hay \u0111em v\u1ec1 s\u1ef1  phát tri\u1ec3n b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p theo th\u1eddi gian.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\t6 giá tr\u1ecb c\u1ed1t lõi nhân viên c\u1ea7n ph\u1ea3i có<\/span><\/span><\/strong><\/div>\n
\t\t <\/div>\n
\t\t\"\"<\/div>\n
\t\t <\/div>\n
\t\tÔng Nguy\u1ec5n \u0110\u1ee9c Tài – Ch\u1ee7 t\u1ecbch Công ty CP Th\u1ebf gi\u1edbi di \u0111\u1ed9ng – chia s\u1ebb 6 y\u1ebfu t\u1ed1 hình thành nên v\u0103n hóa doanh nghi\u1ec7p<\/span><\/em><\/span>
\t\t <\/div>\n
\t\tV\u1edbi  ông Nguy\u1ec5n \u0110\u1ee9c Tài<\/strong>, Ch\u1ee7 t\u1ecbch Công ty C\u1ed5 ph\u1ea7n Th\u1ebf gi\u1edbi di \u0111\u1ed9ng, v\u0103n hóa doanh nghi\u1ec7p là tài s\u1ea3n vô hình và không th\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng s\u1ed1 ti\u1ec1n ph\u1ea3i chi m\u1ed7i n\u0103m cho kho\u1ea3n này mà ch\u1ec9 bi\u1ebft r\u1eb1ng v\u0103n hoá doanh nghi\u1ec7p ph\u1ea3i là s\u1ef1 t\u1ef1 \u0111i\u1ec1u ch\u1ec9nh hành vi c\u1ee7a m\u1ed7i thành viên trong doanh nghi\u1ec7p, không c\u1ea7n \u0111\u1ebfn các ch\u1ebf tài.<\/span><\/div>\n
\t\t <\/div>\n
\t\tTheo ông<\/strong>, n\u1ebfu doanh nghi\u1ec7p ph\u1ea3i c\u1ea7n \u0111\u1ebfn quá nhi\u1ec1u các ch\u1ebf tài \u0111\u1ec3 giám sát nhân viên thì \u0111ó ch\u1ec9 là v\u0103n hoá "\u1ea3o", không th\u1ef1c s\u1ef1 t\u1ed3n t\u1ea1i và nó s\u1ebd nhanh chóng m\u1ea5t \u0111i khi không có s\u1ef1 qu\u1ea3n lý c\u1ee7a ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tT\u1eeb quan \u0111i\u1ec3m \u0111ó, ông ch\u1ee7 Th\u1ebf gi\u1edbi di \u0111\u1ed9ng \u0111\u1eb7t ra 6 giá tr\u1ecb mong mu\u1ed1n \u1edf nhân viên.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tTh\u1ee9 nh\u1ea5t<\/strong>, t\u1eadn tâm v\u1edbi khách hàng, \u0111ó là nh\u1eefng ng\u01b0\u1eddi mang l\u1ea1i doanh thu, l\u1ee3i nhu\u1eadn, công \u0103n vi\u1ec7c làm cho công ty.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tGiá tr\u1ecb th\u1ee9 hai<\/strong> là trung th\u1ef1c vì không có giá tr\u1ecb này h\u1ec7 th\u1ed1ng bán l\u1ebb g\u1ed3m 1.800 c\u1eeda hàng kh\u1eafp \u0111\u1ea5t n\u01b0\u1edbc không th\u1ec3 t\u1ed3n t\u1ea1i \u0111\u01b0\u1ee3c.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tTh\u1ee9 ba<\/strong> là "nói gì làm n\u1ea5y<\/em>" t\u1ee9c là ph\u1ea3i gi\u1eef ch\u1eef tín.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\t\u0110i\u1ec1u th\u1ee9 t\u01b0 là nh\u1eadn trách nhi\u1ec7m<\/strong>. Theo ông Tài, giá tr\u1ecb s\u1ebd giúp lo\u1ea1i b\u1ecf tình tr\u1ea1ng tìm cách bao bi\u1ec7n cho v\u1ea5n \u0111\u1ec1, thay vào \u0111ó, nhân viên s\u1ebd hành \u0111\u1ed9ng \u0111\u1ec3 t\u1ea1o k\u1ebft qu\u1ea3 m\u1edbi.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tTh\u1ee9 n\u0103m<\/strong> là yêu th\u01b0\u01a1ng và h\u1ed7 tr\u1ee3 \u0111\u1ed3ng \u0111\u1ed9i. \u0110ây là giá tr\u1ecb m\u1edbi, \u0111\u01b0\u1ee3c \u0111\u01b0a vào t\u1eeb hai n\u0103m nay.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tTh\u1ee9 sáu<\/strong> là "máu l\u1eeda"<\/em> trong công vi\u1ec7c, \u0111i\u1ec1u này là r\u1ea5t c\u1ea7n thi\u1ebft trong ngành bán l\u1ebb luôn n\u0103ng \u0111\u1ed9ng, khách hàng thay \u0111\u1ed5i và \u0111i lên không ng\u1eebng.<\/span><\/span><\/p>\n
\t\t\t\u0110\u1ec3 \u0111\u01b0a ra b\u1ed9 6 chu\u1ea9n m\u1ef1c cho nhân viên<\/strong>, ông Tài cho bi\u1ebft mình \u0111ã ph\u1ea3i \u0111ánh \u0111\u1ed5i không ít, \u0111ó là tình tr\u1ea1ng nhi\u1ec1u ng\u01b0\u1eddi r\u1ea5t xu\u1ea5t s\u1eafc \u0111ã r\u1eddi kh\u1ecfi công ty do b\u1ea5t \u0111\u1ed3ng v\u0103n hóa.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\t"Th\u1ebf gi\u1edbi di \u0111\u1ed9ng ngày x\u01b0a có chu\u1ea9n m\u1ef1c làm vi\u1ec7c nhóm (teamwork), nh\u01b0ng vì m\u1ee5c tiêu kinh doanh t\u0103ng tr\u01b0\u1edfng quá nhanh mà nó chuy\u1ec3n bi\u1ebfn thành v\u0103n hóa \u0111\u1eadp bàn \u0111\u1eadp gh\u1ebf ch\u1ec9 trích nhau. Tôi không mu\u1ed1n \u0111i\u1ec1u \u0111ó, tôi mu\u1ed1n h\u1ecd h\u1ed7 tr\u1ee3 nhau và t\u1eeb \u0111ó tôi \u0111\u01b0a ra giá tr\u1ecb th\u1ee9 n\u0103m"<\/em>, ông ch\u1ee7 Th\u1ebf gi\u1edbi di \u0111\u1ed9ng chia s\u1ebb.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\tT\u1ef1u trung l\u1ea1i, theo ông Tài, \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t<\/strong> là lãnh \u0111\u1ea1o ph\u1ea3i luôn luôn làm g\u01b0\u01a1ng \u0111\u1ed1i v\u1edbi nhân viên c\u1ee7a mình. "B\u1ea1n không th\u1ec3 t\u1ea1o ra v\u0103n hóa \u0111\u1ec3 r\u1ed3i t\u1ef1 mình phá v\u1ee1 nó. M\u1ecdi th\u1ee9 xây d\u1ef1ng d\u1eabu có lâu \u0111\u1ebfn \u0111âu c\u0169ng s\u1ebd trôi sông trôi bi\u1ec3n"<\/em>, ông Tài nh\u1ea5n m\u1ea1nh.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\tT\u1eeb nh\u1eefng \u0111i\u1ec1u bình d\u1ecb<\/span><\/span><\/strong>
\t\t\t <\/div>\n
\t\t\t\"\"<\/div>\n
\t\t\tÔng Nguy\u1ec5n Thanh M\u1ef9 – Ch\u1ee7 t\u1ecbch M\u1ef9 Lan Group – xây d\u1ef1ng v\u0103n hóa doanh nghi\u1ec7p t\u1eeb nh\u1eefng \u0111i\u1ec1u bình d\u1ecb<\/span><\/span><\/em>
\t\t\t <\/div>\n
\t\t\tT\u1eeb thung l\u0169ng Silicon c\u1ee7a n\u01b0\u1edbc M\u1ef9<\/strong>, ông Nguy\u1ec5n Thanh M\u1ef9 tr\u1edf v\u1ec1 quê h\u01b0\u01a1ng Trà Vinh và sáng l\u1eadp T\u1eadp \u0111oàn M\u1ef9 Lan Group – m\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p công ngh\u1ec7 cao hàng \u0111\u1ea7u Vi\u1ec7t Nam hi\u1ec7n nay – ngay gi\u1eefa vùng quê l\u1ea1c h\u1eadu.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\t"\u0110\u1ec3 làm \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111ó, t\u1ea5t c\u1ea3 các nhân viên trong công ty \u0111\u1ec1u ph\u1ea3i n\u1eafm v\u1eefng v\u0103n hóa doanh nghi\u1ec7p c\u1ee7a M\u1ef9 Lan"<\/em>, ông M\u1ef9 kh\u1eb3ng \u0111\u1ecbnh.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\tV\u0103n hóa \u0111ó \u0111\u01b0\u1ee3c chính ông gây d\u1ef1ng và h\u01b0\u1edbng nhân viên làm theo. Do \u0111ó, ông c\u1ed1 g\u1eafng xây d\u1ef1ng M\u1ef9 Lan thành m\u1ed9t công ty \u0111áng m\u01a1 \u01b0\u1edbc t\u1ea1i Trà Vinh và nó là \u0111ích \u0111\u1ebfn c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. Khi là m\u1ee5c tiêu c\u1ee7a h\u1ecd, h\u1ecd s\u1ebd t\u1ef1 h\u01b0\u1edbng mình theo v\u0103n hóa mà tôi mong mu\u1ed1n.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\tV\u1edbi ông M\u1ef9<\/strong>, \u0111\u1ec3 hình thành v\u0103n hóa c\u1ee7a m\u1ed9t t\u1eadp th\u1ec3 tr\u01b0\u1edbc h\u1ebft ph\u1ea3i thay \u0111\u1ed5i thói quen r\u1ea5t bình d\u1ecb c\u1ee7a m\u1ed7i cá nhân ngay c\u1ea3 t\u1eeb vi\u1ec7c \u0111i toilet.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\tCòn v\u1edbi ông Phan V\u0103n Tr\u01b0\u1eddng<\/strong>, nguyên Ch\u1ee7 t\u1ecbch Alsthom châu Á: "\u0110\u1ec3 xây d\u1ef1ng v\u0103n hóa \u1edf nh\u1eefng "kh\u1ee7ng long", b\u1ea1n ph\u1ea3i th\u1eadt \u0111\u1ed9c tài"<\/em>.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\tLý gi\u1ea3i rõ h\u01a1n v\u1ec1 ch\u1eef "\u0111\u1ed9c tài"<\/em> này<\/strong>, ông Tr\u01b0\u1eddng cho bi\u1ebft, Alsthom là m\u1ed9t t\u1eadp th\u1ec3 \u0111a qu\u1ed1c gia v\u1edbi nh\u1eefng ng\u01b0\u1eddi xu\u1ea5t s\u1eafc hàng \u0111\u1ea7u th\u1ebf gi\u1edbi trong l\u0129nh v\u1ef1c c\u1ee7a h\u1ecd. Do \u0111ó, ng\u01b0\u1eddi ch\u1ee7 doanh nghi\u1ec7p s\u1ebd không th\u1ec3 "tr\u1ecb" \u0111\u01b0\u1ee3c nh\u1eefng con ng\u01b0\u1eddi này n\u1ebfu không th\u1ec3 thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c h\u1ecd.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\tV\u1edbi lý l\u1ebd \u0111ó<\/strong>, ông Tr\u01b0\u1eddng \u0111ã cùng \u0111\u1ed9i ng\u0169 c\u1ee7a mình b\u1eaft tay xây d\u1ef1ng v\u0103n hóa cho công ty, b\u1eaft \u0111\u1ea7u t\u1eeb c\u1ea5p qu\u1ea3n lý lan r\u1ed9ng ra t\u1eebng nhân viên v\u1edbi 2 chu\u1ea9n m\u1ef1c Professional và Nice – chuyên nghi\u1ec7p và t\u1eed t\u1ebf.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\t\u0110i\u1ec1u này \u0111ã \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 r\u1ea5t nhanh chóng<\/strong>, ông Tr\u01b0\u1eddng cho bi\u1ebft, khi b\u1ea1n làm vi\u1ec7c v\u1edbi nh\u1eefng con ng\u01b0\u1eddi hàng \u0111\u1ea7u th\u1ebf gi\u1edbi, n\u1ebfu b\u1ea1n thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c h\u1ecd thì m\u1ecdi th\u1ee9 s\u1ebd ngay l\u1eadp t\u1ee9c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n dù có \u0111\u1ed9 tr\u1ec5 kho\u1ea3ng 1 \u0111\u1ebfn 2 tu\u1ea7n.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\t"M\u1ed7i th\u1ee9 b\u1ea1n ch\u1ec9 c\u1ea7n chuyên nghi\u1ec7p h\u01a1n m\u1ed9t chút, v\u1eady là b\u1ea1n \u0111ã v\u01b0\u1ee3t xa \u0111\u1ed1i th\u1ee7 xét v\u1ec1 t\u1ed5ng th\u1ec3. Chính \u0111i\u1ec1u này khi\u1ebfn cho Alsthom c\u1ee7a tôi \u0111ánh b\u1ea1i các \u0111\u1ed1i th\u1ee7 "n\u1eb7ng ký" \u0111\u1ec3 giành \u0111\u01b0\u1ee3c các h\u1ee3p \u0111\u1ed3ng l\u1edbn"<\/em>, ông Tr\u01b0\u1eddng chia s\u1ebb.<\/p>\n

\t\t\t(S\u01b0u t\u1ea7m)<\/em><\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

\t\t <\/p>\n","protected":false},"excerpt":{"rendered":"

R\u1ea5t khó \u0111ong \u0111\u1ebfm chi phí \u0111\u1ec3 xây d\u1ef1ng v\u0103n hoá doanh nghi\u1ec7p, song thi\u1ebfu giá tr\u1ecb vô hình t\u1eeb v\u0103n hoá thì t\u1ed5n th\u1ea5t h\u1eefu hình s\u1ebd hi\u1ec3n hi\u1ec7n…   Chuyên nghi\u1ec7p và t\u1eed t\u1ebf hay "t\u1ea1o ngu\u1ed3n n\u01b0\u1edbc t\u1ed1t \u0111\u1ec3 cá b\u01a1i" là m\u1ed9t s\u1ed1 trong nhi\u1ec1u ph\u01b0\u01a1ng châm \u0111\u01b0\u1ee3c các ông ch\u1ee7 …<\/p>\n","protected":false},"author":1,"featured_media":1153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3],"tags":[],"class_list":["post-1152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cafe-doanh-nhan-e253"],"yoast_head":"\nX\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p: S\u1ee3i ch\u1ec9 \u0111\u1ecf cho l\u00e3nh \u0111\u1ea1o v\u00e0 nh\u00e2n vi\u00ean - FPT Education<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fsb.edu.vn\/xay-dung-van-hoa-doanh-nghiep-soi-chi-do-cho-lanh-dao-va-nhan-vien-s237.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"X\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p: S\u1ee3i ch\u1ec9 \u0111\u1ecf cho l\u00e3nh \u0111\u1ea1o v\u00e0 nh\u00e2n vi\u00ean - 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