{"id":1193,"date":"2019-02-12T18:20:28","date_gmt":"2019-02-12T11:20:28","guid":{"rendered":"https:\/\/fsb-web.tranbang.work\/3-cach-don-gian-cho-chien-luoc-marketing-tao-suc-hut-thuong-hieu-trong-nam-2019\/"},"modified":"2019-02-12T18:20:28","modified_gmt":"2019-02-12T11:20:28","slug":"3-cach-don-gian-cho-chien-luoc-marketing-tao-suc-hut-thuong-hieu-trong-nam-2019-s251","status":"publish","type":"post","link":"https:\/\/fsb.edu.vn\/en\/3-cach-don-gian-cho-chien-luoc-marketing-tao-suc-hut-thuong-hieu-trong-nam-2019-s251.html","title":{"rendered":"3 c\u00e1ch \u0111\u01a1n gi\u1ea3n cho chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ea1o s\u1ee9c h\u00fat th\u01b0\u01a1ng hi\u1ec7u trong n\u0103m 2019"},"content":{"rendered":"\n
\n
\t\tB\u1ea1n \u0111ang tìm ki\u1ebfm m\u1ed9t phép \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 cho nh\u1eefng n\u1ed7 l\u1ef1c marketing c\u1ee7a công ty? Theo Seth Godin, chuyên gia marketing, quá trình \u0111ánh giá hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u01a1n gi\u1ea3n h\u01a1n b\u1ea1n ngh\u0129.<\/span><\/span><\/strong><\/div>\n
\t\t <\/div>\n
\t\tSeth Godin là m\u1ed9t tác gi\u1ea3 có sách bán ch\u1ea1y<\/strong> và là bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a l\u0129nh v\u1ef1c marketing. Ông cho r\u1eb1ng nh\u1eefng n\u1ed7 l\u1ef1c marketing c\u0169ng nh\u01b0 cách th\u1ee9c \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a các chi\u1ebfn d\u1ecbch không nh\u1ea5t thi\u1ebft ph\u1ea3i quá ph\u1ee9c t\u1ea1p nh\u01b0 b\u1ea1n v\u1eabn hình dung.<\/span><\/span><\/div>\n
\t\t<\/p>\n
\t\t\t\"\"
\t\t\t <\/div>\n
\t\t\tTheo Godin, n\u1ebfu không ai quan tâm chuy\u1ec7n b\u1ea1n bi\u1ebfn m\u1ea5t vào ngày mai, thì b\u1ea1n là m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 b\u1ecb thay th\u1ebf.<\/span><\/span><\/em><\/div>\n<\/p><\/div>\n
\t\tG\u1ea7n \u0111ây, khi tham gia ch\u01b0\u01a1ng trình truy\u1ec1n thanh qu\u1ea3ng bá cho quy\u1ec3n sách m\u1edbi nh\u1ea5t mang tên "This is Marketing" (t\u1ea1m d\u1ecbch: \u0110ây là Marketing), Godin \u0111ã \u0111\u01b0\u1ee3c h\u1ecfi r\u1eb1ng: Ngày nay, các doanh nhân nên \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch marketing theo cách nào? \u0110ây là câu tr\u1ea3 l\u1eddi c\u1ee7a ông:<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\t"N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n bi\u1ebfn m\u1ea5t vào ngày mai, ai s\u1ebd th\u1ef1c s\u1ef1 ti\u1ebfc nu\u1ed1i và hoài nh\u1edb \u0111\u1ebfn b\u1ea1n?… N\u1ebfu ch\u01b0\u01a1ng trình c\u1ee7a b\u1ea1n không phát sóng nh\u01b0 k\u1ebf ho\u1ea1ch, bao nhiêu ng\u01b0\u1eddi s\u1ebd mu\u1ed1n nghe ch\u01b0\u01a1ng trình \u1ea5y t\u1eeb b\u1ea1n?".<\/span><\/span><\/em><\/div>\n
\t\t <\/div>\n
\n
\t\t\tCâu tr\u1ea3 l\u1eddi cho hai câu h\u1ecfi trên s\u1ebd t\u1ea1o ra s\u1ef1 khác bi\u1ec7t<\/strong> gi\u1eefa nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u có s\u1ee9c \u1ea3nh h\u01b0\u1edfng cao và nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 b\u1ecb lãng quên. Theo Godin, n\u1ebfu không ai quan tâm chuy\u1ec7n b\u1ea1n bi\u1ebfn m\u1ea5t vào ngày mai, thì b\u1ea1n là m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 b\u1ecb thay th\u1ebf. Khi \u1ea5y, b\u1ea1n c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh cách ti\u1ebfp c\u1eadn marketing và qu\u1ea3ng bá th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a công ty. T\u1ea5t c\u1ea3 nh\u1eefng thông s\u1ed1 \u0111\u1ea7u ra khác \u0111\u1ec1u là th\u1ee9 y\u1ebfu.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\tD\u01b0\u1edbi \u0111ây là 3 cách b\u1ea1n có th\u1ec3 áp d\u1ee5ng l\u1eddi khuyên c\u1ee7a Godin vào câu chuy\u1ec7n kinh doanh n\u0103m 2019, theo Dakota Shane, chuyên gia t\u01b0 v\u1ea5n m\u1ea1ng xã h\u1ed9i và là c\u1ed9ng tác viên c\u1ee7a trang INC.<\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\t1. T\u1eadp trung vào xây d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng<\/span><\/span><\/strong>
\t\t\t <\/div>\n
\t\t\tV\u1edbi th\u1ecb tr\u01b0\u1eddng kinh doanh sôi \u0111\u1ed9ng hi\u1ec7n t\u1ea1i<\/strong>, g\u1ea7n nh\u01b0 không doanh nghi\u1ec7p nào có th\u1ec3 t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1eb7c bi\u1ec7t \u0111\u1ebfn m\u1ee9c không \u0111\u1ed1i th\u1ee7 nào có th\u1ec3 t\u1ea1o ra \u0111\u01b0\u1ee3c.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\t\"\"
\t\t\t <\/div>\n
\t\t\tSong, có m\u1ed9t cách \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 gi\u1ea3i quy\u1ebft thách th\u1ee9c này. \u0110ó chính là t\u1ea1o d\u1ef1ng m\u1ed9t liên k\u1ebft \u0111\u1ed9c \u0111áo gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n và các khách hàng, hay chính xác h\u01a1n là c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi tiêu dùng c\u1ee7a b\u1ea1n.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\t\u0110\u1ec3 b\u1eaft \u0111\u1ea7u t\u1ea1o d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng<\/strong> xoay quanh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, hãy cân nh\u1eafc áp d\u1ee5ng m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u sau trong n\u0103m 2019:<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\t+ T\u1ed5 ch\u1ee9c nh\u1eefng s\u1ef1 ki\u1ec7n c\u1ed9ng \u0111\u1ed3ng \u0111\u1ec3 \u0111\u01b0a các khách hàng c\u1ee7a b\u1ea1n \u0111\u1ebfn g\u1eb7p nhau<\/span><\/span>
\t\t\t <\/div>\n
\t\t\t+ B\u1eaft \u0111\u1ea7u bán nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, mang \u0111\u1eadm ch\u1ea5t th\u01b0\u01a1ng hi\u1ec7u cho nh\u1eefng khách hàng trung thành nh\u1ea5t c\u1ee7a b\u1ea1n,<\/span><\/span>
\t\t\t <\/div>\n
\t\t\t+ H\u01b0\u1edbng công ty \u0111\u1ebfn m\u1ee5c tiêu g\u1eafn k\u1ebft khách hàng thay vì ch\u1ec9 là gia t\u0103ng doanh s\u1ed1<\/span><\/span>
\t\t\t <\/div>\n
\t\t\t+ \u0110\u1ec1u \u0111\u1eb7n t\u1ea1o ra nh\u1eefng n\u1ed9i dung h\u1ea5p d\u1eabn nh\u1ea5t trên các kênh truy\u1ec1n thông \u0111\u1ec3 ng\u01b0\u1eddi dùng c\u1ee7a b\u1ea1n "th\u01b0\u1edfng th\u1ee9c"<\/span><\/span>
\t\t\t <\/div>\n
\n
\t\t\t\t+ T\u1ea1o ra các nhóm trên Facebook, n\u01a1i b\u1ea1n có th\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 nh\u1eefng ch\u1ee7 \u0111\u1ec1 có liên quan \u0111\u1ebfn m\u1ed1i quan tâm c\u1ee7a khách hàng v\u1ec1 ngành công nghi\u1ec7p b\u1ea1n \u0111ang kinh doanh.<\/span><\/span>
\t\t\t\t <\/div>\n
\t\t\t\tDù v\u1eady, khi l\u1ef1a ch\u1ecdn xây d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng<\/strong>, \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t c\u1ea7n nh\u1edb là luôn luôn thúc \u0111\u1ea9y khách hàng t\u01b0\u01a1ng tác v\u1edbi khách hàng. \u1ede vai trò cá nhân hay \u0111\u1ea1i di\u1ec7n công ty thì b\u1ea1n c\u0169ng ch\u1ec9 có th\u1ec3 làm \u0111\u01b0\u1ee3c nh\u01b0 v\u1eady. Vì th\u1ef1c t\u1ebf, \u0111\u1ec3 c\u1ed9ng \u0111\u1ed3ng c\u1ee7a b\u1ea1n m\u1edf r\u1ed9ng, b\u1ea1n c\u1ea7n khách hàng t\u1ef1 lan truy\u1ec1n, gi\u1edbi thi\u1ec7u và k\u1ebft n\u1ed1i l\u1eabn nhau. Truy\u1ec1n mi\u1ec7ng là công c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi xây d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng.<\/span><\/span><\/div>\n
\t\t\t\t <\/div>\n
\t\t\t\t2. Thu h\u1eb9p \u0111\u1ecbnh v\u1ecb khách hàng<\/strong><\/span><\/span>
\t\t\t\t <\/div>\n
\t\t\t\tTrong cùng m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n radio<\/strong>, Godin \u0111ã \u0111\u01b0a ra m\u1ed9t quan \u0111i\u1ec3m \u0111\u1ed1i kháng v\u1edbi gi\u1edbi marketer hi\u1ec7n t\u1ea1i, nh\u1eefng ng\u01b0\u1eddi t\u1eadp trung vào marketing di\u1ec7n r\u1ed9ng. C\u1ee5 th\u1ec3, ông nói "y\u1ebfu t\u1ed1 th\u1ef1c s\u1ef1 thành công trong marketing chính là m\u1edf c\u1eeda hàng và \u1edf yên \u0111ó. Vi\u1ec7c b\u1ea1n c\u1ea7n làm không ph\u1ea3i là tìm khách hàng m\u1edbi cho s\u1ea3n ph\u1ea9m mà là tìm ra s\u1ea3n ph\u1ea9m m\u1edbi cho các khách hàng \u0111ã có"<\/em>.<\/span><\/span><\/div>\n
\t\t\t\t <\/div>\n
\t\t\t\tNgày nay, các th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u1ec1u có nh\u1eefng n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn h\u1ed7 tr\u1ee3 hàng t\u1ef7 khách hàng k\u1ebft n\u1ed1i v\u1edbi nhau. K\u1ebft qu\u1ea3 là gì?<\/strong> Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung vào th\u1ecb tr\u01b0\u1eddng ngách \u0111\u1ec1u phát tri\u1ec3n m\u1ea1nh. Giai \u0111o\u1ea1n qu\u1ea3ng cáo \u0111\u1ea1i trà trên truy\u1ec1n hình v\u1edbi thông \u0111i\u1ec7p chung chung cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, trên toàn th\u1ebf gi\u1edbi \u0111ã qua r\u1ea5t xa r\u1ed3i. Ngày nay, b\u1ea1n có \u0111\u1ee7 công c\u1ee5 và ngu\u1ed3n l\u1ef1c h\u1ed7 tr\u1ee3 \u0111\u1ec3 có th\u1ec3 giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u1edbi khách hàng m\u1ee5c tiêu. Hãy t\u1eadn d\u1ee5ng chúng.<\/span><\/span><\/div>\n
\t\t\t\t <\/div>\n
\t\t\t\t\u0110\u1ec3 b\u1eaft \u0111\u1ea7u, b\u1ea1n c\u1ea7n xác \u0111\u1ecbnh chính xác khách hàng m\u1ee5c tiêu c\u1ee7a b\u1ea1n là ai<\/strong>, tìm hi\u1ec3u thói quen mua hàng \u0111\u1eb7c thù c\u1ee7a nhóm khách hàng \u1ea5y. Cu\u1ed1i cùng, hãy \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn h\u1ecd theo cách \u0111\u1eb7c bi\u1ec7t và phù h\u1ee3p nh\u1ea5t.<\/span><\/span><\/div>\n
\t\t\t\t <\/div>\n
\t\t\t\tHãy gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd<\/strong>. Hãy tháo g\u1ee1 nh\u1eefng b\u0103n kho\u0103n c\u1ee7a h\u1ecd. B\u1eb1ng cách \u0111ó, b\u1ea1n có th\u1ec3 t\u1ea1o d\u1ef1ng ni\u1ec1m tin và d\u1ea7n d\u1ea7n chinh ph\u1ee5c "túi ti\u1ec1n" c\u1ee7a ng\u01b0\u1eddi tiêu dùng.<\/span><\/span><\/div>\n
\t\t\t\t <\/div>\n
\t\t\t\tGiai \u0111o\u1ea1n qu\u1ea3ng cáo \u0111\u1ea1i trà trên truy\u1ec1n hình v\u1edbi thông \u0111i\u1ec7p chung chung cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, trên toàn th\u1ebf gi\u1edbi \u0111ã qua r\u1ea5t xa r\u1ed3i. Ngày nay, b\u1ea1n có \u0111\u1ee7 công c\u1ee5 và ngu\u1ed3n l\u1ef1c h\u1ed7 tr\u1ee3 \u0111\u1ec3 có th\u1ec3 giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u1edbi khách hàng m\u1ee5c tiêu.<\/span><\/span><\/div>\n
\t\t\t\t <\/div>\n
\t\t\t\t3. \u0110\u1eebng hi\u1ec7n di\u1ec7n kh\u1eafp n\u01a1i trên internet<\/strong><\/span><\/span>
\t\t\t\t <\/div>\n
\t\t\t\tT\u01b0\u01a1ng t\u1ef1, b\u1ea1n không c\u1ea7n ph\u1ea3i nói v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1edd<\/strong>i v\u1ec1 thông \u0111i\u1ec7p marketing c\u1ee7a b\u1ea1n. B\u1ea1n c\u0169ng không c\u1ea7n c\u1ed1 s\u1ee9c ph\u1ee7 sóng kh\u1eafp "m\u1eb7t tr\u1eadn tr\u1ef1c tuy\u1ebfn". S\u1ef1 th\u1eadt là b\u1ea1n không c\u1ea7n ph\u1ea3i ho\u1ea1t \u0111\u1ed9ng r\u1ed9ng kh\u1eafp trên t\u1ea5t c\u1ea3 m\u1ea1ng xã h\u1ed9i \u0111\u1ec3 phát tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u và c\u1ed9ng \u0111\u1ed3ng thành công.<\/span><\/span><\/div>\n
\t\t\t\t <\/div>\n
\t\t\t\tThay vì v\u1eady, b\u1ea1n ch\u1ec9 c\u1ea7n có m\u1eb7t \u1edf n\u01a1i có khách hàng m\u1ee5c tiêu c\u1ee7a b\u1ea1n<\/strong>. N\u1ebfu b\u1ea1n h\u01b0\u1edbng vào phân khúc nh\u1eefng bà m\u1eb9 trung niên thì b\u1ea1n quan tâm \u0111\u1ebfn các m\u1ea1ng xã h\u1ed9i nh\u01b0 Snapchat hay Instagram \u0111\u1ec3 làm gì? N\u1ebfu b\u1ea1n mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn các "game th\u1ee7" th\u1ebf h\u1ec7 Z thì dùng h\u1ebft ngân sách \u0111\u1ec3 ch\u1ea1y qu\u1ea3ng cáo trên Facebook ch\u1ec9 là chi\u1ebfn l\u01b0\u1ee3c hoài phí.<\/span><\/span><\/div>\n
\t\t\t\t <\/div>\n
\t\t\t\tHãy lùi l\u1ea1i và quan sát sâu h\u01a1n<\/strong> \u0111\u1ec3 xác \u0111\u1ecbnh \u0111úng "tr\u1eadn \u0111\u1ecba" c\u1ea7n tham gia vào. Sau \u0111ó, hãy \u0111\u1ea7u t\u01b0 thông minh ngu\u1ed3n l\u1ef1c tài chính cho các kênh truy\u1ec1n thông c\u1ed1t lõi có th\u1ec3 \u0111\u01b0a b\u1ea1n \u0111\u1ebfn chính xác n\u01a1i có khách hàng m\u1ee5c tiêu.<\/span><\/span><\/div>\n
\t\t\t\t <\/div>\n
\t\t\t\tLà m\u1ed9t doanh nhân<\/strong>, b\u1ea1n có hàng ngàn \u0111i\u1ec1u \u0111\u1ec3 lo ngh\u0129. Vì v\u1eady \u0111\u1eebng \u0111\u1ec3 chi\u1ebfn d\u1ecbch marketing tr\u1edf nên r\u1ed1i r\u1eafm m\u1ed9t cách không c\u1ea7n thi\u1ebft. N\u0103m nay, hãy ch\u1ec9 t\u1eadp trung t\u1ea1o d\u1ef1ng k\u1ebft n\u1ed1i \u0111\u1eb7c bi\u1ec7t và sâu s\u1eafc v\u1edbi khách hàng m\u1ee5c tiêu. Hãy cung c\u1ea5p thêm giá tr\u1ecb cho cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd theo m\u1ecdi cách b\u1ea1n có th\u1ec3. D\u1ea7n d\u1ea7n, l\u1ee3i nhu\u1eadn c\u1ee7a công ty s\u1ebd t\u0103ng tr\u01b0\u1edfng cao và b\u1ec1n v\u1eefng h\u01a1n hi\u1ec7n t\u1ea1i.<\/p>\n

\t\t\t\t(Ngu\u1ed3n: DNSG).<\/em><\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

\t\t <\/p>\n","protected":false},"excerpt":{"rendered":"

B\u1ea1n \u0111ang tìm ki\u1ebfm m\u1ed9t phép \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 cho nh\u1eefng n\u1ed7 l\u1ef1c marketing c\u1ee7a công ty? Theo Seth Godin, chuyên gia marketing, quá trình \u0111ánh giá hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u01a1n gi\u1ea3n h\u01a1n b\u1ea1n ngh\u0129.   Seth Godin là m\u1ed9t tác gi\u1ea3 có sách bán ch\u1ea1y và là bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a l\u0129nh …<\/p>\n","protected":false},"author":1,"featured_media":1194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3],"tags":[],"class_list":["post-1193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cafe-doanh-nhan-e253"],"yoast_head":"\n3 c\u00e1ch \u0111\u01a1n gi\u1ea3n cho chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ea1o s\u1ee9c h\u00fat th\u01b0\u01a1ng hi\u1ec7u trong n\u0103m 2019 - FPT Education<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fsb.edu.vn\/3-cach-don-gian-cho-chien-luoc-marketing-tao-suc-hut-thuong-hieu-trong-nam-2019-s251.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 c\u00e1ch \u0111\u01a1n gi\u1ea3n cho chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ea1o s\u1ee9c h\u00fat th\u01b0\u01a1ng hi\u1ec7u trong n\u0103m 2019 - FPT Education\" \/>\n<meta property=\"og:description\" content=\"B\u1ea1n \u0111ang tìm ki\u1ebfm m\u1ed9t phép \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 cho nh\u1eefng n\u1ed7 l\u1ef1c marketing c\u1ee7a công ty? Theo Seth Godin, chuyên gia marketing, quá trình \u0111ánh giá hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u01a1n gi\u1ea3n h\u01a1n b\u1ea1n ngh\u0129.   Seth Godin là m\u1ed9t tác gi\u1ea3 có sách bán ch\u1ea1y và là bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a l\u0129nh ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fsb.edu.vn\/3-cach-don-gian-cho-chien-luoc-marketing-tao-suc-hut-thuong-hieu-trong-nam-2019-s251.html\" \/>\n<meta property=\"og:site_name\" content=\"FPT Education\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-12T11:20:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fsb.edu.vn\/wp-content\/uploads\/2019\/02\/news_1565262982-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1178\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tran Bang\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tran Bang\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fsb.edu.vn\/3-cach-don-gian-cho-chien-luoc-marketing-tao-suc-hut-thuong-hieu-trong-nam-2019-s251.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/fsb.edu.vn\/3-cach-don-gian-cho-chien-luoc-marketing-tao-suc-hut-thuong-hieu-trong-nam-2019-s251.html\"},\"author\":{\"name\":\"Tran Bang\",\"@id\":\"https:\/\/fsb.edu.vn\/#\/schema\/person\/c8cdf61aa1305450cdbf77b13977c97d\"},\"headline\":\"3 c\u00e1ch \u0111\u01a1n gi\u1ea3n cho chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ea1o s\u1ee9c h\u00fat th\u01b0\u01a1ng hi\u1ec7u trong n\u0103m 2019\",\"datePublished\":\"2019-02-12T11:20:28+00:00\",\"dateModified\":\"2019-02-12T11:20:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fsb.edu.vn\/3-cach-don-gian-cho-chien-luoc-marketing-tao-suc-hut-thuong-hieu-trong-nam-2019-s251.html\"},\"wordCount\":2381,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fsb.edu.vn\/#organization\"},\"articleSection\":[\"Caf\u00e9 Doanh nh\u00e2n\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fsb.edu.vn\/3-cach-don-gian-cho-chien-luoc-marketing-tao-suc-hut-thuong-hieu-trong-nam-2019-s251.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fsb.edu.vn\/3-cach-don-gian-cho-chien-luoc-marketing-tao-suc-hut-thuong-hieu-trong-nam-2019-s251.html\",\"url\":\"https:\/\/fsb.edu.vn\/3-cach-don-gian-cho-chien-luoc-marketing-tao-suc-hut-thuong-hieu-trong-nam-2019-s251.html\",\"name\":\"3 c\u00e1ch \u0111\u01a1n gi\u1ea3n cho chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ea1o s\u1ee9c h\u00fat th\u01b0\u01a1ng hi\u1ec7u trong n\u0103m 2019 - FPT Education\",\"isPartOf\":{\"@id\":\"https:\/\/fsb.edu.vn\/#website\"},\"datePublished\":\"2019-02-12T11:20:28+00:00\",\"dateModified\":\"2019-02-12T11:20:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fsb.edu.vn\/3-cach-don-gian-cho-chien-luoc-marketing-tao-suc-hut-thuong-hieu-trong-nam-2019-s251.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fsb.edu.vn\/3-cach-don-gian-cho-chien-luoc-marketing-tao-suc-hut-thuong-hieu-trong-nam-2019-s251.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fsb.edu.vn\/3-cach-don-gian-cho-chien-luoc-marketing-tao-suc-hut-thuong-hieu-trong-nam-2019-s251.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fsb.edu.vn\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 c\u00e1ch \u0111\u01a1n gi\u1ea3n cho chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ea1o s\u1ee9c h\u00fat th\u01b0\u01a1ng hi\u1ec7u trong n\u0103m 2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fsb.edu.vn\/#website\",\"url\":\"https:\/\/fsb.edu.vn\/\",\"name\":\"FPT Education\",\"description\":\"Vi\u1ec7n Qu\u1ea3n tr\u1ecb & C\u00f4ng ngh\u1ec7 FSB, \u0110\u1ea1i h\u1ecdc FPT\",\"publisher\":{\"@id\":\"https:\/\/fsb.edu.vn\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fsb.edu.vn\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fsb.edu.vn\/#organization\",\"name\":\"Vi\u1ec7n Qu\u1ea3n tr\u1ecb & C\u00f4ng ngh\u1ec7 FSB, \u0110\u1ea1i h\u1ecdc FPT\",\"url\":\"https:\/\/fsb.edu.vn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fsb.edu.vn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fsb.edu.vn\/wp-content\/uploads\/2025\/08\/cropped-logo_fsb.png\",\"contentUrl\":\"https:\/\/fsb.edu.vn\/wp-content\/uploads\/2025\/08\/cropped-logo_fsb.png\",\"width\":147,\"height\":56,\"caption\":\"Vi\u1ec7n Qu\u1ea3n tr\u1ecb & C\u00f4ng ngh\u1ec7 FSB, \u0110\u1ea1i h\u1ecdc FPT\"},\"image\":{\"@id\":\"https:\/\/fsb.edu.vn\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fsb.edu.vn\/#\/schema\/person\/c8cdf61aa1305450cdbf77b13977c97d\",\"name\":\"Tran Bang\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fsb.edu.vn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1f9e76468ac7794ba6d7ba778f0c07b88f9986df055f298bb18914641ecd2b93?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1f9e76468ac7794ba6d7ba778f0c07b88f9986df055f298bb18914641ecd2b93?s=96&d=mm&r=g\",\"caption\":\"Tran Bang\"},\"url\":\"https:\/\/fsb.edu.vn\/en\/author\/abit04c\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 c\u00e1ch \u0111\u01a1n gi\u1ea3n cho chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ea1o s\u1ee9c h\u00fat th\u01b0\u01a1ng hi\u1ec7u trong n\u0103m 2019 - FPT Education","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fsb.edu.vn\/3-cach-don-gian-cho-chien-luoc-marketing-tao-suc-hut-thuong-hieu-trong-nam-2019-s251.html","og_locale":"en_US","og_type":"article","og_title":"3 c\u00e1ch \u0111\u01a1n gi\u1ea3n cho chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ea1o s\u1ee9c h\u00fat th\u01b0\u01a1ng hi\u1ec7u trong n\u0103m 2019 - FPT Education","og_description":"B\u1ea1n \u0111ang tìm ki\u1ebfm m\u1ed9t phép \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 cho nh\u1eefng n\u1ed7 l\u1ef1c marketing c\u1ee7a công ty? Theo Seth Godin, chuyên gia marketing, quá trình \u0111ánh giá hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u01a1n gi\u1ea3n h\u01a1n b\u1ea1n ngh\u0129.   Seth Godin là m\u1ed9t tác gi\u1ea3 có sách bán ch\u1ea1y và là bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a l\u0129nh ...","og_url":"https:\/\/fsb.edu.vn\/3-cach-don-gian-cho-chien-luoc-marketing-tao-suc-hut-thuong-hieu-trong-nam-2019-s251.html","og_site_name":"FPT Education","article_published_time":"2019-02-12T11:20:28+00:00","og_image":[{"width":1920,"height":1178,"url":"https:\/\/fsb.edu.vn\/wp-content\/uploads\/2019\/02\/news_1565262982-1.jpg","type":"image\/jpeg"}],"author":"Tran Bang","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tran Bang","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fsb.edu.vn\/3-cach-don-gian-cho-chien-luoc-marketing-tao-suc-hut-thuong-hieu-trong-nam-2019-s251.html#article","isPartOf":{"@id":"https:\/\/fsb.edu.vn\/3-cach-don-gian-cho-chien-luoc-marketing-tao-suc-hut-thuong-hieu-trong-nam-2019-s251.html"},"author":{"name":"Tran Bang","@id":"https:\/\/fsb.edu.vn\/#\/schema\/person\/c8cdf61aa1305450cdbf77b13977c97d"},"headline":"3 c\u00e1ch \u0111\u01a1n gi\u1ea3n cho chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ea1o s\u1ee9c h\u00fat th\u01b0\u01a1ng hi\u1ec7u trong n\u0103m 2019","datePublished":"2019-02-12T11:20:28+00:00","dateModified":"2019-02-12T11:20:28+00:00","mainEntityOfPage":{"@id":"https:\/\/fsb.edu.vn\/3-cach-don-gian-cho-chien-luoc-marketing-tao-suc-hut-thuong-hieu-trong-nam-2019-s251.html"},"wordCount":2381,"commentCount":0,"publisher":{"@id":"https:\/\/fsb.edu.vn\/#organization"},"articleSection":["Caf\u00e9 Doanh nh\u00e2n"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fsb.edu.vn\/3-cach-don-gian-cho-chien-luoc-marketing-tao-suc-hut-thuong-hieu-trong-nam-2019-s251.html#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fsb.edu.vn\/3-cach-don-gian-cho-chien-luoc-marketing-tao-suc-hut-thuong-hieu-trong-nam-2019-s251.html","url":"https:\/\/fsb.edu.vn\/3-cach-don-gian-cho-chien-luoc-marketing-tao-suc-hut-thuong-hieu-trong-nam-2019-s251.html","name":"3 c\u00e1ch \u0111\u01a1n gi\u1ea3n cho chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ea1o s\u1ee9c h\u00fat th\u01b0\u01a1ng hi\u1ec7u trong n\u0103m 2019 - FPT Education","isPartOf":{"@id":"https:\/\/fsb.edu.vn\/#website"},"datePublished":"2019-02-12T11:20:28+00:00","dateModified":"2019-02-12T11:20:28+00:00","breadcrumb":{"@id":"https:\/\/fsb.edu.vn\/3-cach-don-gian-cho-chien-luoc-marketing-tao-suc-hut-thuong-hieu-trong-nam-2019-s251.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fsb.edu.vn\/3-cach-don-gian-cho-chien-luoc-marketing-tao-suc-hut-thuong-hieu-trong-nam-2019-s251.html"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/fsb.edu.vn\/3-cach-don-gian-cho-chien-luoc-marketing-tao-suc-hut-thuong-hieu-trong-nam-2019-s251.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fsb.edu.vn\/en"},{"@type":"ListItem","position":2,"name":"3 c\u00e1ch \u0111\u01a1n gi\u1ea3n cho chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ea1o s\u1ee9c h\u00fat th\u01b0\u01a1ng hi\u1ec7u trong n\u0103m 2019"}]},{"@type":"WebSite","@id":"https:\/\/fsb.edu.vn\/#website","url":"https:\/\/fsb.edu.vn\/","name":"FPT Education","description":"Vi\u1ec7n Qu\u1ea3n tr\u1ecb & C\u00f4ng ngh\u1ec7 FSB, \u0110\u1ea1i h\u1ecdc FPT","publisher":{"@id":"https:\/\/fsb.edu.vn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fsb.edu.vn\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fsb.edu.vn\/#organization","name":"Vi\u1ec7n Qu\u1ea3n tr\u1ecb & C\u00f4ng ngh\u1ec7 FSB, \u0110\u1ea1i h\u1ecdc FPT","url":"https:\/\/fsb.edu.vn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fsb.edu.vn\/#\/schema\/logo\/image\/","url":"https:\/\/fsb.edu.vn\/wp-content\/uploads\/2025\/08\/cropped-logo_fsb.png","contentUrl":"https:\/\/fsb.edu.vn\/wp-content\/uploads\/2025\/08\/cropped-logo_fsb.png","width":147,"height":56,"caption":"Vi\u1ec7n Qu\u1ea3n tr\u1ecb & C\u00f4ng ngh\u1ec7 FSB, \u0110\u1ea1i h\u1ecdc FPT"},"image":{"@id":"https:\/\/fsb.edu.vn\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fsb.edu.vn\/#\/schema\/person\/c8cdf61aa1305450cdbf77b13977c97d","name":"Tran Bang","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fsb.edu.vn\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1f9e76468ac7794ba6d7ba778f0c07b88f9986df055f298bb18914641ecd2b93?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1f9e76468ac7794ba6d7ba778f0c07b88f9986df055f298bb18914641ecd2b93?s=96&d=mm&r=g","caption":"Tran Bang"},"url":"https:\/\/fsb.edu.vn\/en\/author\/abit04c"}]}},"_links":{"self":[{"href":"https:\/\/fsb.edu.vn\/en\/wp-json\/wp\/v2\/posts\/1193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fsb.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fsb.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fsb.edu.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fsb.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=1193"}],"version-history":[{"count":0,"href":"https:\/\/fsb.edu.vn\/en\/wp-json\/wp\/v2\/posts\/1193\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fsb.edu.vn\/en\/wp-json\/wp\/v2\/media\/1194"}],"wp:attachment":[{"href":"https:\/\/fsb.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=1193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fsb.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=1193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fsb.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=1193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}