{"id":1197,"date":"2019-02-18T18:20:36","date_gmt":"2019-02-18T11:20:36","guid":{"rendered":"https:\/\/fsb-web.tranbang.work\/tri-tue-nhan-tao-se-phu-song-manh-vao-kinh-doanh-nam-2019\/"},"modified":"2019-02-18T18:20:36","modified_gmt":"2019-02-18T11:20:36","slug":"tri-tue-nhan-tao-se-phu-song-manh-vao-kinh-doanh-nam-2019-s252","status":"publish","type":"post","link":"https:\/\/fsb.edu.vn\/en\/tri-tue-nhan-tao-se-phu-song-manh-vao-kinh-doanh-nam-2019-s252.html","title":{"rendered":"Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o s\u1ebd ph\u1ee7 s\u00f3ng m\u1ea1nh v\u00e0o kinh doanh n\u0103m 2019"},"content":{"rendered":"\n
\tTrí tu\u1ec7 nhân t\u1ea1o (AI) là 1 trong 9 tr\u1ee5 c\u1ed9t chính c\u1ee7a th\u1eddi kì cách m\u1ea1ng Công nghi\u1ec7p 4.0 \u0111ã và \u0111ang lan t\u1ecfa t\u1edbi Vi\u1ec7t Nam. \u1ee8ng d\u1ee5ng AI, \u0111\u01b0\u1ee3c cho là s\u1ebd ph\u1ee7 sóng m\u1ea1nh trong n\u0103m nay vào nhi\u1ec1u l\u0129nh v\u1ef1c, ngành ngh\u1ec1…<\/span><\/span><\/strong><\/p>\n
\t\t\u1ee8ng d\u1ee5ng m\u1ea1nh trong các công c\u1ee5 marketing<\/span><\/span><\/strong><\/div>\n
\t\t <\/div>\n
\t\tChuyên gia Charles Ng<\/strong> – Phó ch\u1ee7 t\u1ecbch m\u1ea3ng AI doanh nghi\u1ec7p thu\u1ed9c Cty Appier \u0111óng t\u1ea1i Vi\u1ec7t Nam – cho bi\u1ebft: “AI hi\u1ec7n \u0111ang có t\u1ed1c \u0111\u1ed9 phát tri\u1ec3n nhanh trong nhi\u1ec1u l\u0129nh v\u1ef1c mà nó có th\u1ec3 giúp gi\u1ea3i quy\u1ebft các v\u1ea5n \u0111\u1ec1 m\u1ed9t cách d\u1ec5 dàng. Các s\u1ea3n ph\u1ea9m nh\u01b0 ph\u1ea7n m\u1ec1m phiên d\u1ecbch, xe h\u01a1i t\u1ef1 lái… d\u1ea7n tr\u1edf nên hoàn thi\u1ec7n h\u01a1n d\u01b0\u1edbi s\u01b0 h\u1ed7 tr\u1ee3 c\u1ee7a AI”<\/em>. Theo ông Charles Ng, l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb (marketing) \u1edf Vi\u1ec7t Nam chính là m\u1ea3nh \u0111\u1ea5t màu m\u1ee1 \u0111\u1ec3 \u1ee9ng d\u1ee5ng AI.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tCEO c\u1ee7a sàn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) Tiki<\/strong> – ông Tr\u1ea7n Ng\u1ecdc Thái S\u01a1n – t\u1eebng cho bi\u1ebft, Cty này \u0111ã thi\u1ebft l\u1eadp m\u1ed9t nhóm k\u0129 s\u01b0 chuyên nghiên c\u1ee9u AI \u0111\u1ec3 \u1ee9ng d\u1ee5ng vào ho\u1ea1t \u0111\u1ed9ng marketing c\u1ea3 s\u1ea3n ph\u1ea9m l\u1eabn th\u01b0\u01a1ng hi\u1ec7u, giúp qu\u1ea3ng bá s\u1ea3n ph\u1ea9m theo th\u1eddi gian th\u1ef1c, cá nhân hóa các thông \u0111i\u1ec7p qu\u1ea3ng cáo, các banner qu\u1ea3ng cáo s\u1ea3n ph\u1ea9m có th\u1ec3 t\u1ef1 “ch\u1ea1y” theo các khách hàng m\u1ee5c tiêu khi h\u1ecd online.v.v…<\/span><\/span> \t\t<\/p>\n
\t\t\t\"\"<\/div>\n

\t\t<\/p>\n

\t\t\tAI \u0111ang tr\u1edf thành xu th\u1ebf ph\u1ed5 bi\u1ebfn.<\/span><\/span><\/strong>
\t\t\t <\/div>\n
\t\t\tTheo ông Nguy\u1ec5n Trung Công – Giám \u0111\u1ed1c công ngh\u1ec7 c\u1ee7a Thiên Minh Group<\/strong>, AI và ML (h\u1ecdc máy) \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng t\u1ea1i doanh nghi\u1ec7p này trong các chatbot t\u01b0\u01a1ng tác v\u1edbi khách hàng, qua \u0111ó ghi nh\u1eadn các s\u1edf thích, thói quen.v.v… \u0111\u1ec3 nghiên c\u1ee9u \u0111\u01b0a ra các gói s\u1ea3n ph\u1ea9m l\u1eef hành phù h\u1ee3p.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\tAI có “cái nhìn xuyên th\u1ea5u”<\/span><\/span><\/strong><\/div>\n
\t\t\t <\/div>\n
\t\t\tM\u1ed9t \u0111\u01a1n c\u1eed v\u1ec1 vi\u1ec7c \u1ee9ng d\u1ee5ng AI vào TM\u0110T \u0111\u01b0\u1ee3c chia s\u1ebb<\/strong>: Gi\u1ea3 d\u1ee5 có m\u1ed9t ng\u01b0\u1eddi ph\u1ee5 n\u1eef th\u01b0\u1eddng xuyên lên Google tìm ki\u1ebfm các thông tin v\u1ec1 ph\u1ee5 n\u1eef mang thai, cách d\u01b0\u1ee1ng thai và nh\u1eefng chu\u1ea9n b\u1ecb c\u1ea7n thi\u1ebft cho bà b\u1ea7u tr\u01b0\u1edbc khi lâm b\u1ed3n.v.v… Và t\u1eeb Google, ng\u01b0\u1eddi ph\u1ee5 n\u1eef \u0111ó \u0111\u01b0\u1ee3c link vào các trang TM\u0110T \u0111\u1ec3 tìm mua các s\u1ea3n ph\u1ea9m liên quan t\u1edbi nhu c\u1ea7u.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\tL\u1eadp t\u1ee9c, AI s\u1ebd phân tích và suy lu\u1eadn lôgic<\/strong> trên các d\u1eef li\u1ec7u v\u1ec1 hành vi online c\u1ee7a ng\u01b0\u1eddi ph\u1ee5 n\u1eef này và \u0111\u1ec1 xu\u1ea5t thêm nh\u1eefng s\u1ea3n ph\u1ea9m liên quan t\u1edbi bà b\u1ea7u, tr\u1ebb s\u01a1 sinh…, giúp cho kh\u1ea3 n\u0103ng t\u0103ng doanh s\u1ed1 bán hàng.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\tG\u1ea7n \u0111ây, Ch\u1ee7 t\u1ecbch t\u1eadp \u0111oàn công ngh\u1ec7 CMC<\/strong> – ông Nguy\u1ec5n Trung Chính – cho r\u1eb1ng, sau khi \u0111i\u1ec7n toán \u0111ám mây (Cloud Computing) \u0111ã ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam thì d\u1ea5u m\u1ed1c ti\u1ebfp theo c\u1ee7a các doanh nghi\u1ec7p chuyên cung c\u1ea5p gi\u1ea3i pháp công ngh\u1ec7 chính là AI.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\tM\u1ed9t \u0111\u01a1n c\u1eed khác<\/strong>: N\u1ebfu m\u1ed9t khách hàng th\u01b0\u1eddng xuyên lên m\u1ed9t trang TM\u0110T tìm hi\u1ec3u, xem, th\u1eadm chí \u0111\u1eb7t mua các s\u1ea3n ph\u1ea9m v\u1ec1 th\u1ec3 thao nh\u01b0 giày, qu\u1ea7n áo.v.v… thì AI tích h\u1ee3p trên trang TM\u0110T có th\u1ec3 phân tích các d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra các \u0111\u1ec1 xu\u1ea5t m\u1edbi liên quan t\u1edbi nhu c\u1ea7u  và s\u1edf thích mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi này. Th\u1eadm chí, m\u1ed7i l\u1ea7n có nh\u1eefng ch\u01b0\u01a1ng trình khuy\u1ebfn mãi các s\u1ea3n ph\u1ea9m th\u1ec3 thao, ph\u01b0\u1ee3t, leo núi.v.v…, AI s\u1ebd t\u1ef1 \u0111\u1ed9ng g\u1eedi thông tin khi ng\u01b0\u1eddi này online.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\tTuy nhiên theo ông Charles Ng, thách th\u1ee9c l\u1edbn nh\u1ea5t<\/strong> mà các nhà ti\u1ebfp th\u1ecb và các doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam ph\u1ea3i v\u01b0\u1ee3t qua khi áp d\u1ee5ng AI chính là v\u1ea5n \u0111\u1ec1 xây d\u1ef1ng h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft. Ngu\u1ed3n d\u1eef li\u1ec7u l\u1edbn l\u01b0u tr\u1eef trên \u0111ám mây chính là c\u01a1 s\u1edf \u0111\u1ec3 AI phân tích, nghiên c\u1ee9u \u0111\u01b0a ra các gi\u1ea3i pháp phù h\u1ee3p.<\/span><\/span><\/p>\n
\t\t\t\t\"\"<\/div>\n

\t\t\t<\/p>\n

\t\t\t\tChatbot h\u1ed7 tr\u1ee3 khách hàng \u1ee9ng d\u1ee5ng AI \u0111ã ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam<\/span><\/span><\/strong>
\t\t\t\t <\/div>\n
\t\t\t\tNgày nay n\u1ebfu b\u1ea1n lên các trang cung c\u1ea5p d\u1ecbch v\u1ee5\/bán hàng online<\/strong>, \u1ee9ng d\u1ee5ng chatbot có th\u1ec3 s\u1ebd hi\u1ec7n lên ngay câu h\u1ecfi \u0111\u1ea7u tiên “anh\/ch\u1ecb c\u1ea7n em h\u1ed7 tr\u1ee3 gì không \u1ea1?”<\/em>. Cho dù trong chatbot có hi\u1ec3n th\u1ecb hình \u1ea3nh và tên c\u1ee7a nhân viên t\u01b0 v\u1ea5n nh\u01b0ng b\u1ea1n \u0111\u1eebng v\u1ed9i cho r\u1eb1ng câu h\u1ecfi trên là c\u1ee7a nhân viên \u0111ó. Chính xác h\u01a1n thì câu h\u1ecfi \u0111ó là c\u1ee7a máy \u0111\u01b0\u1ee3c l\u1eadp trình b\u1edfi AI và ML \u0111\u1ec3 thay th\u1ebf con ng\u01b0\u1eddi su\u1ed1t 24\/7.<\/span><\/span><\/div>\n
\t\t\t\t <\/div>\n
\t\t\t\tM\u1ed9t con s\u1ed1 \u0111\u01b0\u1ee3c ông Hu\u1ef3nh Lâm H\u1ed3<\/strong> – Giám \u0111\u1ed1c Cty công ngh\u1ec7 Haravan – cho bi\u1ebft: Ch\u1ec9 riêng nh\u1eefng h\u1ed9 kinh doanh trên Facebook hi\u1ec7n \u0111ã có \u0111\u1ebfn 60.000 ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng chatbot v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a trí tu\u1ec7 nhân t\u1ea1o – AI và h\u1ecdc máy.<\/p>\n

\t\t\t\t(Ngu\u1ed3n: Cafef)<\/em><\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

\t\t <\/p>\n","protected":false},"excerpt":{"rendered":"

Trí tu\u1ec7 nhân t\u1ea1o (AI) là 1 trong 9 tr\u1ee5 c\u1ed9t chính c\u1ee7a th\u1eddi kì cách m\u1ea1ng Công nghi\u1ec7p 4.0 \u0111ã và \u0111ang lan t\u1ecfa t\u1edbi Vi\u1ec7t Nam. \u1ee8ng d\u1ee5ng AI, \u0111\u01b0\u1ee3c cho là s\u1ebd ph\u1ee7 sóng m\u1ea1nh trong n\u0103m nay vào nhi\u1ec1u l\u0129nh v\u1ef1c, ngành ngh\u1ec1… \u1ee8ng d\u1ee5ng m\u1ea1nh trong các công c\u1ee5 marketing …<\/p>\n","protected":false},"author":1,"featured_media":1198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3],"tags":[],"class_list":["post-1197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cafe-doanh-nhan-e253"],"yoast_head":"\nTr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o s\u1ebd ph\u1ee7 s\u00f3ng m\u1ea1nh v\u00e0o kinh doanh n\u0103m 2019 - FPT Education<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fsb.edu.vn\/tri-tue-nhan-tao-se-phu-song-manh-vao-kinh-doanh-nam-2019-s252.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o s\u1ebd ph\u1ee7 s\u00f3ng m\u1ea1nh v\u00e0o kinh doanh n\u0103m 2019 - 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