{"id":1817,"date":"2022-07-30T18:38:16","date_gmt":"2022-07-30T11:38:16","guid":{"rendered":"https:\/\/fsb-web.tranbang.work\/thach-thuc-voi-ba-tru-cot-quan-tri-doanh-nghiep-boi-canh-moi\/"},"modified":"2022-07-30T18:38:16","modified_gmt":"2022-07-30T11:38:16","slug":"thach-thuc-voi-ba-tru-cot-quan-tri-doanh-nghiep-boi-canh-moi-s22811111465","status":"publish","type":"post","link":"https:\/\/fsb.edu.vn\/en\/thach-thuc-voi-ba-tru-cot-quan-tri-doanh-nghiep-boi-canh-moi-s22811111465.html","title":{"rendered":"Th\u00e1ch th\u1ee9c v\u1edbi ba tr\u1ee5 c\u1ed9t qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p b\u1ed1i c\u1ea3nh m\u1edbi"},"content":{"rendered":"

Trong th\u1ebf gi\u1edbi bi\u1ebfn \u0111\u1ed9ng v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh ch\u01b0a t\u1eebng th\u1ea5y, doanh nghi\u1ec7p \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t cùng lúc nhi\u1ec1u thách th\u1ee9c \u0111ang \u1eadp \u0111\u1ebfn v\u1edbi các tr\u1ee5 c\u1ed9t qu\u1ea3n tr\u1ecb quan tr\u1ecdng, bao g\u1ed3m nhân s\u1ef1, tài chính, sale & marketing.<\/strong><\/span><\/span><\/span><\/p>\n

\t\"\"
\t <\/div>\n
\tÔng Lê H\u1ed3ng Phúc, Phó ch\u1ee7 t\u1ecbch VACD, Ch\u1ee7 t\u1ecbch CLB Nhân s\u1ef1 Vi\u1ec7t Nam.<\/span><\/span><\/em><\/div>\n

<\/p>\n

\tÔng Lê H\u1ed3ng Phúc, Phó ch\u1ee7 t\u1ecbch H\u1ed9i các Nhà qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p Vi\u1ec7t Nam (VACD), Ch\u1ee7 t\u1ecbch CLB Nhân s\u1ef1 Vi\u1ec7t Nam, \u0111ánh giá trong m\u1ed9t th\u1ebf gi\u1edbi \u0111\u1ea5y b\u1ea5t \u0111\u1ecbnh nh\u01b0 hi\u1ec7n nay, các thách th\u1ee9c v\u1edbi v\u1ea5n \u0111\u1ec1 nhân s\u1ef1 c\u1ee7a doanh nghi\u1ec7p ngày càng t\u0103ng.<\/span><\/span><\/div>\n
\t <\/div>\n
\tV\u1ea5n \u0111\u1ec1 \u0111\u1ea7u tiên, c\u0169ng là v\u1ea5n \u0111\u1ec1 doanh nghi\u1ec7p luôn g\u1eb7p ph\u1ea3i, là tình tr\u1ea1ng thi\u1ebfu h\u1ee5t lao \u0111\u1ed9ng. Th\u1ef1c t\u1ebf này th\u1ec3 hi\u1ec7n \u1edf vi\u1ec7c m\u1ea5t cân \u0111\u1ed1i cung – c\u1ea7u c\u1ea3 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng l\u1eabn ch\u1ea5t l\u01b0\u1ee3ng, khi doanh nghi\u1ec7p không tìm \u0111\u01b0\u1ee3c ng\u01b0\u1eddi phù h\u1ee3p vào th\u1eddi \u0111i\u1ec3m c\u1ea7n thi\u1ebft.<\/span><\/span><\/div>\n
\t <\/div>\n
\tKhó kh\u0103n ti\u1ebfp theo là v\u1ea5n \u0111\u1ec1 \u1ed5n \u0111\u1ecbnh \u0111\u1ed9i ng\u0169 lao \u0111\u1ed9ng, khi thay \u0111\u1ed5i c\u1ee7a các \u0111i\u1ec1u ki\u1ec7n xung quanh khi\u1ebfn \u0111\u1ed9i ng\u0169 luôn b\u1ecb bi\u1ebfn \u0111\u1ed9ng, ông Phúc cho bi\u1ebft t\u1ea1i t\u1ecda \u0111àm “Thách th\u1ee9c qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p 2020 – 2025” trong khuôn kh\u1ed5 ch\u01b0\u01a1ng trình k\u1ef7 ni\u1ec7m 15 n\u0103m thành l\u1eadp VACD.<\/span><\/span><\/p>\n
\t\t\u0110\u01a1n c\u1eed nh\u01b0 \u0111\u1ee3t d\u1ecbch Covid-19 v\u1eeba qua làm \u0111\u1ee9t gãy nhi\u1ec1u chu\u1ed7i cung \u1ee9ng, gián \u0111o\u1ea1n nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t, l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng \u0111ã ngay l\u1eadp t\u1ee9c d\u1ecbch chuy\u1ec3n. Sau khi tình hình d\u1ecbch b\u1ec7nh \u1ed5n \u0111\u1ecbnh, doanh nghi\u1ec7p nhìn th\u1ea5y nhi\u1ec1u c\u01a1 h\u1ed9i, nh\u01b0ng l\u1ea1i r\u1ea5t khó kh\u0103n trong t\u1eadp h\u1ee3p l\u1ea1i m\u1ed9t \u0111\u1ed9i ng\u0169 nhân s\u1ef1 th\u1ea1o vi\u1ec7c nh\u01b0 tr\u01b0\u1edbc \u0111ây.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tCùng v\u1edbi \u0111ó, ông Phúc nh\u1eadn \u0111\u1ecbnh s\u1ef1 phát tri\u1ec3n c\u1ee7a công ngh\u1ec7 \u0111ã mang \u0111\u1ebfn các hình th\u1ee9c vi\u1ec7c làm m\u1edbi phù h\u1ee3p h\u01a1n v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi, nh\u01b0 bán hàng tr\u1ef1c tuy\u1ebfn, giao hàng, ch\u1ea1y xe công ngh\u1ec7, khi\u1ebfn cho l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng truy\u1ec1n th\u1ed1ng m\u1ea5t \u1ed5n \u0111\u1ecbnh.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tKhông ch\u1ec9 v\u1eady, n\u0103ng l\u1ef1c c\u1ee7a \u0111\u1ed9i ng\u0169 khó phát tri\u1ec3n k\u1ecbp v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a môi tr\u01b0\u1eddng kinh doanh.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\t\u0110i\u1ec1u này bu\u1ed9c doanh nghi\u1ec7p ph\u1ea3i tìm cách \u0111\u1ec3 có th\u1ec3 liên t\u1ee5c \u0111ào t\u1ea1o, hu\u1ea5n luy\u1ec7n, t\u1eeb \u0111ó có \u0111\u01b0\u1ee3c \u0111\u1ed9i ng\u0169 nòng c\u1ed1t có n\u0103ng l\u1ef1c \u0111áp \u1ee9ng \u0111úng nhu c\u1ea7u, \u0111\u1eb7c bi\u1ec7t t\u1ea7ng l\u1edbp qu\u1ea3n lý, lãnh \u0111\u1ea1o có th\u1ec3 thích \u1ee9ng linh ho\u1ea1t v\u1edbi nh\u1eefng thay \u0111\u1ed5i m\u1edbi.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\t“Cu\u1ed1i cùng, làm sao \u0111\u1ec3 xây d\u1ef1ng v\u0103n hóa, môi tr\u01b0\u1eddng làm vi\u1ec7c luôn duy trì \u0111\u1ed9ng l\u1ef1c cho nhân viên, \u0111\u1ed9i ng\u0169 luôn g\u1eafn k\u1ebft \u0111\u1ec3 phát huy t\u1ed1t nh\u1ea5t”<\/em>, v\u1ecb Phó ch\u1ee7 t\u1ecbch VACD phân tích.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tTrong \u0111\u1ea1i d\u1ecbch, làm vi\u1ec7c t\u1eeb xa tr\u1edf nên ph\u1ed5 bi\u1ebfn h\u01a1n, và hi\u1ec7n v\u1eabn \u0111\u01b0\u1ee3c nhi\u1ec1u công ty l\u1ef1a ch\u1ecdn, k\u1ebft h\u1ee3p v\u1edbi ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u1ed1ng là làm vi\u1ec7c t\u1ea1i v\u0103n phòng. S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a nh\u1eefng hình th\u1ee9c làm vi\u1ec7c m\u1edbi \u0111ã kéo theo nhi\u1ec1u thay \u0111\u1ed5i trong cách th\u1ee9c qu\u1ea3n tr\u1ecb nhân viên, t\u1eeb \u0111ó, bu\u1ed9c nh\u1eefng ng\u01b0\u1eddi làm nhân s\u1ef1 ph\u1ea3i luôn v\u1eadn \u0111\u1ed9ng, tìm cách thích \u1ee9ng nhanh nh\u1ea5t.<\/p>\n

\t\tV\u1edbi tr\u1ee5 c\u1ed9t v\u1ec1 tài chính, ông Nguy\u1ec5n Ng\u1ecdc Bách, Ch\u1ee7 t\u1ecbch CLB Giám \u0111\u1ed1c tài chính Vi\u1ec7t Nam (CFO), nh\u1ea5n m\u1ea1nh qu\u1ea3n tr\u1ecb r\u1ee7i ro là v\u1ea5n \u0111\u1ec1 nhi\u1ec1u doanh nghi\u1ec7p v\u1eabn ch\u01b0a làm t\u1ed1t, dù \u0111ây không ph\u1ea3i là câu chuy\u1ec7n m\u1edbi. \u0110i\u1ec1u này càng tr\u1edf nên quan tr\u1ecdng h\u01a1n khi th\u1ebf gi\u1edbi \u0111ang thay \u0111\u1ed5i ngày m\u1ed9t nhanh h\u01a1n.<\/span><\/span><\/p>\n

\t\t\t“Dù \u0111ã có s\u1ef1 th\u1ed1ng nh\u1ea5t v\u1ec1 m\u1eb7t quan \u0111i\u1ec3m, nh\u01b0ng trên th\u1ef1c t\u1ebf, nh\u1eefng ho\u1ea1t \u0111\u1ed9ng v\u1ec1 qu\u1ea3n tr\u1ecb r\u1ee7i ro ch\u01b0a \u0111\u01b0\u1ee3c quan tâm và t\u1ed5 ch\u1ee9c m\u1ed9t cách \u0111\u1ebfn n\u01a1i \u0111\u1ebfn ch\u1ed1n. Th\u1eadm chí, nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn ngh\u0129 v\u1ec1 v\u1ea5n \u0111\u1ec1 này r\u1ea5t \u0111\u01a1n gi\u1ea3n, ch\u01b0a xây d\u1ef1ng thành m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u1ec3 v\u1eadn hành, \u0111\u1ed3ng hành giúp doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n m\u1ee5c tiêu, và giúp \u0111áp \u1ee9ng ngay nh\u1eefng bi\u1ebfn \u0111\u1ed9ng bên ngoài”<\/em>, ông Bách cho bi\u1ebft.<\/span><\/span>
\t\t\t <\/div>\n
\t\t\tNgoài ra, ngày càng nhi\u1ec1u các doanh nghi\u1ec7p n\u01b0\u1edbc ngoài “\u0111\u1ed5 b\u1ed9” s\u1ebd kéo theo s\u1ef1 xu\u1ea5t hi\u1ec7n nhi\u1ec1u h\u01a1n c\u1ee7a các giám \u0111\u1ed1c tài chính. Thách th\u1ee9c v\u1edbi các doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t là doanh nghi\u1ec7p v\u1eeba và nh\u1ecf v\u1ed1n chi\u1ebfm ph\u1ea7n l\u1edbn t\u1ea1i Vi\u1ec7t Nam, không ch\u1ec9 d\u1eebng l\u1ea1i \u1edf chuyên môn c\u1ee7a ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u v\u1ec1 tài chính, mà còn c\u1ea7n \u0111\u1ed9i ng\u0169 k\u1ebf c\u1eadn.<\/span><\/span>
\t\t\t <\/div>\n
\t\t\tT\u1ea1i t\u1ecda \u0111àm, \u0111\u1ea1i di\u1ec7n CFO cho bi\u1ebft trong th\u1eddi gian t\u1edbi, CLB này s\u1ebd \u0111\u1ea9y m\u1ea1nh gi\u1edbi thi\u1ec7u b\u1ed9 k\u1ef9 n\u0103ng \u0111ã \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh phù h\u1ee3p v\u1edbi doanh nghi\u1ec7p Vi\u1ec7t Nam, nh\u1eb1m giúp các doanh nghi\u1ec7p có th\u1ec3 nâng cao ki\u1ebfn th\u1ee9c và k\u1ef9 n\u0103ng.<\/span><\/span>
\t\t\t <\/div>\n
\t\t\tV\u1edbi tr\u1ee5 c\u1ed9t th\u1ee9 ba – sale & marketing, ông Lê Qu\u1ed1c Vinh, Phó ch\u1ee7 t\u1ecbch CLB các Giám \u0111\u1ed1c sales & marketing Vi\u1ec7t Nam (CSMO), cho bi\u1ebft chuy\u1ec3n \u0111\u1ed5i s\u1ed1 là thách th\u1ee9c hàng \u0111\u1ea7u.<\/span><\/span> \t\t\t<\/p>\n
\t\t\t\t\"\"<\/span><\/span><\/div>\n

\t\t\t<\/p>\n

\t\t\t\tÔng Lê Qu\u1ed1c Vinh, Phó ch\u1ee7 t\u1ecbch CSMO.<\/em><\/span><\/span><\/div>\n

\t\t\t<\/p>\n

\t\t\t\tKhó kh\u0103n v\u1edbi doanh nghi\u1ec7p không ch\u1ec9 là \u0111\u1ea7u t\u01b0 v\u1ec1 công ngh\u1ec7, s\u1eed d\u1ee5ng công ngh\u1ec7, mà v\u1ea5n \u0111\u1ec1 l\u1edbn nh\u1ea5t n\u1eb1m \u1edf vi\u1ec7c qu\u1ea3n tr\u1ecb các m\u1ed1i quan h\u1ec7 v\u1edbi khách hàng và khách hàng ti\u1ec1m n\u0103ng nh\u01b0 th\u1ebf nào thông qua công ngh\u1ec7.<\/span><\/span><\/div>\n
\t\t\t\t <\/div>\n
\t\t\t\tThách th\u1ee9c th\u1ee9 hai c\u0169ng \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn vi\u1ec7c kinh doanh là s\u1ef1 \u0111\u1ed1i ch\u1ecdi gi\u1eefa ph\u01b0\u01a1ng th\u1ee9c t\u01b0 duy b\u1eb1ng d\u1eef li\u1ec7u và ph\u01b0\u01a1ng th\u1ee9c s\u1eed d\u1ee5ng tr\u1ef1c giác c\u1ee7a con ng\u01b0\u1eddi trong marketing, truy\u1ec1n thông, bán hàng.<\/span><\/span><\/div>\n
\t\t\t\t <\/div>\n
\t\t\t\t“M\u1ed9t ch\u1ee7 \u0111\u1ec1 r\u1ea5t nóng mà chúng tôi \u0111ang tranh cãi là li\u1ec7u công ngh\u1ec7 và d\u1eef li\u1ec7u có thay th\u1ebf tr\u1ef1c giác con ng\u01b0\u1eddi trong ph\u01b0\u01a1ng th\u1ee9c chúng ta làm qu\u1ea3n tr\u1ecb sale và marketing hay không. T\u1ea5t nhiên, câu tr\u1ea3 l\u1eddi cho \u0111\u1ebfn nay v\u1eabn là chúng ta c\u1ea7n s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u1ea3 hai l\u0129nh v\u1ef1c \u0111ó”.<\/em><\/span><\/span><\/div>\n
\t\t\t\t <\/div>\n
\t\t\t\t“Tuy nhiên, chúng ta c\u0169ng ch\u01b0a th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c, m\u1ed9t ngày nào \u0111ó, có th\u1ec3 trí tu\u1ec7 nhân t\u1ea1o có th\u1ec3 \u0111\u1ee7 l\u1edbn m\u1ea1nh và \u0111\u1ee7 kh\u1ea3 n\u0103ng thay th\u1ebf r\u1ea5t nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng c\u1ee7a chúng ta. Ví d\u1ee5, câu chuy\u1ec7n \u0111i tìm ki\u1ebfm khách hàng, công ngh\u1ec7 \u0111ã thay th\u1ebf chúng ta \u0111\u1ec3 làm r\u1ea5t nhi\u1ec1u r\u1ed3i”<\/em>, ông Vinh phân tích thêm. <\/p>\n

\t\t\t\tNgu\u1ed3n: The Leader<\/em><\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

\t\t <\/p>\n","protected":false},"excerpt":{"rendered":"

Trong th\u1ebf gi\u1edbi bi\u1ebfn \u0111\u1ed9ng v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh ch\u01b0a t\u1eebng th\u1ea5y, doanh nghi\u1ec7p \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t cùng lúc nhi\u1ec1u thách th\u1ee9c \u0111ang \u1eadp \u0111\u1ebfn v\u1edbi các tr\u1ee5 c\u1ed9t qu\u1ea3n tr\u1ecb quan tr\u1ecdng, bao g\u1ed3m nhân s\u1ef1, tài chính, sale & marketing.   Ông Lê H\u1ed3ng Phúc, Phó ch\u1ee7 t\u1ecbch VACD, Ch\u1ee7 t\u1ecbch CLB …<\/p>\n","protected":false},"author":1,"featured_media":1818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3],"tags":[],"class_list":["post-1817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cafe-doanh-nhan-e253"],"yoast_head":"\nTh\u00e1ch th\u1ee9c v\u1edbi ba tr\u1ee5 c\u1ed9t qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p b\u1ed1i c\u1ea3nh m\u1edbi - FPT Education<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fsb.edu.vn\/thach-thuc-voi-ba-tru-cot-quan-tri-doanh-nghiep-boi-canh-moi-s22811111465.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Th\u00e1ch th\u1ee9c v\u1edbi ba tr\u1ee5 c\u1ed9t qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p b\u1ed1i c\u1ea3nh m\u1edbi - 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