{"id":1843,"date":"2022-09-24T18:38:57","date_gmt":"2022-09-24T11:38:57","guid":{"rendered":"https:\/\/fsb-web.tranbang.work\/nhung-doanh-nghiep-viet-so-huu-thuong-hieu-ty-do\/"},"modified":"2022-09-24T18:38:57","modified_gmt":"2022-09-24T11:38:57","slug":"nhung-doanh-nghiep-viet-so-huu-thuong-hieu-ty-do-s22811111482","status":"publish","type":"post","link":"https:\/\/fsb.edu.vn\/en\/nhung-doanh-nghiep-viet-so-huu-thuong-hieu-ty-do-s22811111482.html","title":{"rendered":"Nh\u1eefng doanh nghi\u1ec7p Vi\u1ec7t s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u t\u1ef7 \u0111\u00f4"},"content":{"rendered":"\n
\tD\u1eef li\u1ec7u t\u1eeb Brand Finance cho th\u1ea5y giá tr\u1ecb c\u1ee7a t\u1ed1p 50 th\u01b0\u01a1ng hi\u1ec7u giá tr\u1ecb nh\u1ea5t Vi\u1ec7t Nam \u0111ã t\u0103ng t\u1edbi 36% so v\u1edbi n\u0103m ngoái, \u0111\u1ea1t 36,6 t\u1ef7 USD, trong \u0111ó, 10 th\u01b0\u01a1ng hi\u1ec7u chi\u1ebfm t\u1edbi 67% t\u1ed5ng giá tr\u1ecb.<\/strong><\/span><\/span><\/span>
\t <\/div>\n
\t\"\"<\/span><\/span><\/div>\n
\t <\/div>\n
\tBrand Finance, công ty \u0111\u1ecbnh giá th\u01b0\u01a1ng hi\u1ec7u hàng \u0111\u1ea7u th\u1ebf gi\u1edbi, k\u1ebft h\u1ee3p v\u1edbi \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u – CTCP Mibrand Vi\u1ec7t Nam m\u1edbi \u0111ây \u0111ã công b\u1ed1 danh sách t\u1ed1p 50 th\u01b0\u01a1ng hi\u1ec7u giá tr\u1ecb nh\u1ea5t Vi\u1ec7t Nam 2022.<\/span><\/span><\/div>\n
\t <\/div>\n
\tXét theo ngành, b\u1ea3o hi\u1ec3m (t\u0103ng 116%), b\u1ea5t \u0111\u1ed9ng s\u1ea3n ( t\u0103ng 105%) và c\u01a1 khí & xây d\u1ef1ng (t\u0103ng 61%) là nh\u1eefng ngành t\u0103ng tr\u01b0\u1edfng nhanh h\u01a1n, trong khi vi\u1ec5n thông, ngân hàng và th\u1ef1c ph\u1ea9m \u0111óng góp nhi\u1ec1u nh\u1ea5t vào t\u1ed5ng giá tr\u1ecb c\u1ee7a b\u1ea3ng x\u1ebfp h\u1ea1ng.<\/span><\/span><\/p>\n
\t\tC\u1ee5 th\u1ec3, Viettel ti\u1ebfp t\u1ee5c là th\u01b0\u01a1ng hi\u1ec7u giá tr\u1ecb nh\u1ea5t Vi\u1ec7t Nam trong vòng b\u1ea3y n\u0103m liên ti\u1ebfp, v\u1edbi \u0111\u1ecbnh giá th\u01b0\u01a1ng hi\u1ec7u 8,8 t\u1ef7 USD, t\u0103ng 44,5%.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tViettel \u0111\u01b0\u1ee3c \u0111\u1ecbnh giá th\u01b0\u01a1ng hi\u1ec7u g\u1ea5p 3 l\u1ea7n VNPT (g\u1ea7n 2,9 t\u1ef7 USD) và Vinamilk (h\u01a1n 2,8 t\u1ef7 USD) – là hai th\u01b0\u01a1ng hi\u1ec7u l\u1ea7n l\u01b0\u1ee3t \u0111\u1ee9ng th\u1ee9 hai và th\u1ee9 ba trên b\u1ea3ng x\u1ebfp h\u1ea1ng.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tDoanh thu c\u1ee7a Viettel \u0111ã t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc trong n\u0103m 2021, trong khi th\u01b0\u01a1ng hi\u1ec7u này luôn chú tr\u1ecdng \u0111\u1ebfn tính b\u1ec1n v\u1eefng môi tr\u01b0\u1eddng và \u0111a d\u1ea1ng sinh h\u1ecdc \u0111ô th\u1ecb.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tViettel Global – m\u1ed9t công ty con c\u1ee7a Viettel và là m\u1ed9t trong nh\u1eefng nhà \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngoài l\u1edbn nh\u1ea5t c\u1ee7a Vi\u1ec7t Nam – \u0111ã báo cáo doanh thu hàng quý cao k\u1ef7 l\u1ee5c 237 tri\u1ec7u USD trong quý I\/2022, t\u0103ng 17% so v\u1edbi cùng k\u1ef3 n\u0103m ngoái. Khu v\u1ef1c châu Phi, \u0110ông Nam Á và M\u1ef9 Latinh, v\u1eabn là \u0111\u1ed9ng l\u1ef1c quan tr\u1ecdng thúc \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a Viettel Global.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tV\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ch\u1eadm h\u01a1n m\u1ed9t chút, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u vi\u1ec5n thông khác, VNPT gi\u1eef nguyên v\u1ecb trí th\u1ee9 hai trong t\u1ed1p th\u01b0\u01a1ng hi\u1ec7u giá tr\u1ecb nh\u1ea5t. Trong vòng n\u0103m n\u0103m tr\u1edf l\u1ea1i \u0111ây, VNPT \u0111ã t\u0103ng tr\u01b0\u1edfng c\u1ea3 v\u1ec1 giá tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u và s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tVNPT \u0111ã x\u1ebfp h\u1ea1ng hai trên b\u1ea3ng x\u1ebfp h\u1ea1ng qu\u1ed1c gia n\u0103m th\u1ee9 t\u01b0 liên ti\u1ebfp, và x\u1ebfp trong t\u1ed1p 3 k\u1ec3 t\u1eeb n\u0103m 2017. Nh\u1eefng n\u0103m g\u1ea7n \u0111ây, VNPT \u0111ã ký k\u1ebft nh\u1eefng th\u1ecfa thu\u1eadn v\u1edbi Chính ph\u1ee7 và các \u0111\u1ed1i tác \u0111\u1ec3 c\u1ea3i thi\u1ec7n các gi\u1ea3i pháp k\u1ebft n\u1ed1i và m\u1ea1ng l\u01b0\u1edbi truy c\u1eadp 5G t\u1ea1i Vi\u1ec7t Nam.<\/span><\/span><\/p>\n
\t\t\tVinamilk x\u1ebfp v\u1ecb trí th\u1ee9 ba v\u1ec1 giá tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, v\u1edbi t\u0103ng tr\u01b0\u1edfng 18% so v\u1edbi n\u0103m 2021. X\u1ebfp th\u1ee9 ba trong b\u1ed1n n\u0103m liên ti\u1ebfp và là th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ph\u1ea9m giá tr\u1ecb nh\u1ea5t Vi\u1ec7t Nam, Vinamilk v\u1eabn ti\u1ebfp t\u1ee5c n\u1ed7 l\u1ef1c không ng\u1eebng \u0111\u1ec3 chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. Công ty \u0111ã ch\u1ecdn phát tri\u1ec3n b\u1ec1n v\u1eefng là m\u1ed9t trong b\u1ed1n tr\u1ee5 c\u1ed9t trong chi\u1ebfn l\u01b0\u1ee3c phát tri\u1ec3n c\u1ee7a mình trong n\u0103m n\u0103m t\u1edbi.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\t\u0110\u1ed1i v\u1edbi l\u0129nh v\u1ef1c ngân hàng, Techcombank có s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc v\u1ec1 th\u1ee9 h\u1ea1ng khi t\u0103ng 5 b\u1eadc so v\u1edbi n\u0103m 2021, l\u1ea7n \u0111\u1ea7u tiên l\u1ecdt vào t\u1ed1p 10. Vietinbank x\u1ebfp \u1edf v\u1ecb trí th\u1ee9 9, t\u0103ng 1 b\u1eadc so v\u1edbi n\u0103m 2021.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\tAgribank v\u1eabn ti\u1ebfp t\u1ee5c \u0111à t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh v\u1edbi giá tr\u1ecb t\u0103ng tr\u01b0\u1edfng 22%, duy trì v\u1ecb trí th\u01b0\u01a1ng hi\u1ec7u ngân hàng giá tr\u1ecb nh\u1ea5t Vi\u1ec7t Nam.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\tNgoài ra, m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u có giá tr\u1ecb t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh trong b\u1ea3ng x\u1ebfp h\u1ea1ng t\u1ed1p 50 có th\u1ec3 k\u1ec3 \u0111\u1ebfn VPBank (t\u0103ng tr\u01b0\u1edfng 37%), FPT (t\u0103ng tr\u01b0\u1edfng 24,5%).<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\tTrong l\u0129nh v\u1ef1c b\u1ea5t \u0111\u1ed9ng s\u1ea3n, giá tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u Vinhomes 2022 là g\u1ea7n 2,4 tri\u1ec7u USD, t\u0103ng tr\u01b0\u1edfng \u0111\u1ebfn 99%, ghi nh\u1eadn \u0111ây là th\u01b0\u01a1ng hi\u1ec7u t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t trong t\u1ed1p 10 th\u01b0\u01a1ng hi\u1ec7u giá tr\u1ecb nh\u1ea5t Vi\u1ec7t Nam.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\tNgoài vi\u1ec7c tính toán giá tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, Brand Finance c\u0169ng xác \u0111\u1ecbnh s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u thông qua vi\u1ec7c \u0111ánh giá \u0111\u1ea7u t\u01b0 ti\u1ebfp th\u1ecb, v\u1ed1n ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a các bên liên quan và hi\u1ec7u qu\u1ea3 kinh doanh.<\/span><\/span><\/div>\n
\t\t\t <\/div>\n
\t\t\tTuân theo ISO 20671, \u0111ánh giá c\u1ee7a Brand Finance d\u1ef1a trên d\u1eef li\u1ec7u nghiên c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1eeb h\u01a1n 100.000 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi \u1edf h\u01a1n 35 qu\u1ed1c gia và trên g\u1ea7n 30 l\u0129nh v\u1ef1c.<\/span><\/span><\/p>\n
\t\t\t\t\"\"<\/span><\/span><\/div>\n

\t\t\t<\/p>\n

\t\t\t\tTheo các tiêu chí này, MB là th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh nh\u1ea5t c\u1ee7a Vi\u1ec7t Nam, v\u1edbi Ch\u1ec9 s\u1ed1 s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u (BSI) là 87,1\/100 (t\u0103ng 26 \u0111i\u1ec3m), và x\u1ebfp h\u1ea1ng s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u AAA t\u01b0\u01a1ng \u1ee9ng.<\/span><\/span><\/div>\n
\t\t\t\t <\/div>\n
\t\t\t\t\u0110\u01b0\u1ee3c bi\u1ebft, MB \u0111\u1eb7t m\u1ee5c tiêu t\u0103ng tr\u01b0\u1edfng l\u1ee3i nhu\u1eadn 23% trong n\u0103m nay, và có k\u1ebf ho\u1ea1ch mua l\u1ea1i m\u1ed9t công ty cho vay \u0111ang g\u1eb7p khó kh\u0103n c\u1ee7a Vi\u1ec7t Nam.<\/span><\/span><\/div>\n
\t\t\t\t <\/div>\n
\t\t\t\tNgoài ra, trong nghiên c\u1ee9u th\u1ecb tr\u01b0\u1eddng m\u1edbi nh\u1ea5t, Brand Finance \u0111ã phân tích nh\u1eadn th\u1ee9c c\u1ee7a 108 th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Vi\u1ec7t Nam, 44 th\u01b0\u01a1ng hi\u1ec7u trong \u0111ó n\u1eb1m trong top 100 th\u01b0\u01a1ng hi\u1ec7u giá tr\u1ecb nh\u1ea5t qu\u1ed1c gia.<\/span><\/span><\/div>\n
\t\t\t\t <\/div>\n
\t\t\t\tK\u1ebft qu\u1ea3 cho th\u1ea5y Viettel Telecom d\u1eabn \u0111\u1ea7u v\u1ec1 “giá tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u” và “nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u”, trong khi Vinaphone d\u1eabn \u0111\u1ea7u v\u1ec1 “s\u1ef1 quen thu\u1ed9c”.<\/span><\/span><\/div>\n
\t\t\t\t <\/div>\n
\t\t\t\tVinamilk d\u1eabn \u0111\u1ea7u trong “s\u1ef1 cân nh\u1eafc” \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111ã quen thu\u1ed9c v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, và Vietnam Airlines là th\u01b0\u01a1ng hi\u1ec7u có danh ti\u1ebfng nh\u1ea5t theo k\u1ebft qu\u1ea3 kh\u1ea3o sát.<\/p>\n

\t\t\t\tThe Leader<\/em><\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

\t\t <\/p>\n","protected":false},"excerpt":{"rendered":"

D\u1eef li\u1ec7u t\u1eeb Brand Finance cho th\u1ea5y giá tr\u1ecb c\u1ee7a t\u1ed1p 50 th\u01b0\u01a1ng hi\u1ec7u giá tr\u1ecb nh\u1ea5t Vi\u1ec7t Nam \u0111ã t\u0103ng t\u1edbi 36% so v\u1edbi n\u0103m ngoái, \u0111\u1ea1t 36,6 t\u1ef7 USD, trong \u0111ó, 10 th\u01b0\u01a1ng hi\u1ec7u chi\u1ebfm t\u1edbi 67% t\u1ed5ng giá tr\u1ecb.     Brand Finance, công ty \u0111\u1ecbnh giá th\u01b0\u01a1ng hi\u1ec7u hàng \u0111\u1ea7u th\u1ebf …<\/p>\n","protected":false},"author":1,"featured_media":1844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3],"tags":[],"class_list":["post-1843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cafe-doanh-nhan-e253"],"yoast_head":"\nNh\u1eefng doanh nghi\u1ec7p Vi\u1ec7t s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u t\u1ef7 \u0111\u00f4 - FPT Education<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fsb.edu.vn\/nhung-doanh-nghiep-viet-so-huu-thuong-hieu-ty-do-s22811111482.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nh\u1eefng doanh nghi\u1ec7p Vi\u1ec7t s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u t\u1ef7 \u0111\u00f4 - 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