{"id":1867,"date":"2022-11-16T18:40:00","date_gmt":"2022-11-16T11:40:00","guid":{"rendered":"https:\/\/fsb-web.tranbang.work\/5-cach-dua-nhan-hieu-vao-thuong-hieu\/"},"modified":"2022-11-16T18:40:00","modified_gmt":"2022-11-16T11:40:00","slug":"5-cach-dua-nhan-hieu-vao-thuong-hieu-s22811111490","status":"publish","type":"post","link":"https:\/\/fsb.edu.vn\/en\/5-cach-dua-nhan-hieu-vao-thuong-hieu-s22811111490.html","title":{"rendered":"5 c\u00e1ch \u0111\u01b0a nh\u00e2n hi\u1ec7u v\u00e0o th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"

M\u1ed9t vài trong s\u1ed1 nh\u1eefng cái tên n\u1ed5i ti\u1ebfng nh\u1ea5t l\u0129nh v\u1ef1c kinh doanh \u1edf M\u1ef9 không ph\u1ea3i là tên doanh nghi\u1ec7p mà là con ng\u01b0\u1eddi, ch\u1eb3ng h\u1ea1n nh\u01b0 Kenneth Cole, Kim Kardashian, Oprah Winfrey…<\/strong><\/span><\/span><\/span> <\/p>\n

\t\"\"<\/span><\/span><\/div>\n

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\t\u1ea2nh: Paras Griffin\/Getty Images North America<\/span><\/span><\/em><\/div>\n
\t <\/div>\n
\t\u0110i\u1ec3m chung c\u1ee7a nh\u1eefng cá nhân này là tên tu\u1ed5i c\u1ee7a h\u1ecd \u0111ã \u0111\u1ed3ng ngh\u0129a v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u riêng, nh\u1eefng câu chuy\u1ec7n cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd \u0111ã t\u1ea1o nên giá tr\u1ecb c\u1ed1t lõi cho thông \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/span><\/div>\n
\t <\/div>\n
\tNh\u1eefng th\u01b0\u01a1ng hi\u1ec7u cá nhân m\u1ea1nh m\u1ebd không \u0111\u01b0\u1ee3c t\u1ea1o nên ch\u1ec9 qua m\u1ed9t \u0111êm, mà \u0111òi h\u1ecfi ph\u1ea3i có s\u1ef1 góp ph\u1ea7n c\u1ee7a uy tín cá nhân, nh\u1eefng câu chuy\u1ec7n h\u1ea5p d\u1eabn, thuy\u1ebft ph\u1ee5c và các n\u1ed9i dung ho\u1eb7c s\u1ea3n ph\u1ea9m mà công chúng mong mu\u1ed1n.<\/span><\/span><\/div>\n
\t <\/div>\n
\tKaree Laing – CEO Studio Brand Collective (agency chuyên cung c\u1ea5p các gi\u1ea3i pháp th\u01b0\u01a1ng hi\u1ec7u và marketing cho doanh nghi\u1ec7p) chia s\u1ebb trên The Huffington Post v\u1ec1 m\u1ed9t vài cách \u0111\u01a1n gi\u1ea3n giúp doanh nhân \u0111\u01b0a nhân hi\u1ec7u vào th\u01b0\u01a1ng hi\u1ec7u:<\/span><\/span><\/div>\n
\t <\/div>\n
\t1. \u0110\u1eebng quên phong cách c\u1ee7a b\u1ea1n và th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n là m\u1ed9t<\/strong><\/span><\/span><\/div>\n
\t <\/div>\n
\tKhách hàng không mua qu\u1ea7n áo c\u1ee7a Tommy Hilfiger vì mu\u1ed1n tr\u1edf nên gi\u1ed1ng Tommy Hilfiger, mà là \u0111\u1ec3 có \u0111\u01b0\u1ee3c “h\u01b0\u01a1ng v\u1ecb” c\u1ee7a phong cách mà Tommy Hilfiger \u0111ã mang vào trong th\u01b0\u01a1ng hi\u1ec7u. V\u1edbi các s\u1ea3n ph\u1ea9m c\u1ee7a Oprah Winfrey và Kim Kardashians c\u0169ng v\u1eady.<\/span><\/span><\/div>\n
\t <\/div>\n
\tOprah Winfrey không có phép màu \u0111\u1ec3 vi\u1ebft nên nh\u1eefng cu\u1ed1n sách tuy\u1ec7t v\u1eddi, và Kim Kardashian c\u0169ng không có kh\u1ea3 n\u0103ng bi\u1ebfn trang ph\u1ee5c lót giá r\u1ebb tr\u1edf nên h\u1ea5p d\u1eabn h\u01a1n. Nh\u01b0ng có th\u1ec3 nói nôm na r\u1eb1ng, h\u1ecd bán \u0111\u01b0\u1ee3c nhi\u1ec1u sách và trang ph\u1ee5c vì sách và trang ph\u1ee5c không ph\u1ea3i là s\u1ea3n ph\u1ea9m, mà phong cách c\u1ee7a Oprah và Kim m\u1edbi là s\u1ea3n ph\u1ea9m. Sách và trang ph\u1ee5c ch\u1ec9 là “h\u01b0\u01a1ng v\u1ecb”.<\/span><\/span><\/div>\n
\t <\/div>\n
\t2. Tr\u1edf thành chuyên gia trong l\u0129nh v\u1ef1c \u0111ang ho\u1ea1t \u0111\u1ed9ng<\/strong><\/span><\/span><\/div>\n
\t <\/div>\n
\tTh\u1ebf gi\u1edbi tr\u1ef1c tuy\u1ebfn t\u1ea1o \u0111i\u1ec1u ki\u1ec7n d\u1ec5 dàng cho doanh nhân qu\u1ea3ng bá tên tu\u1ed5i \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng r\u1ed9ng l\u1edbn. Tuy nhiên, ng\u01b0\u1eddi tiêu dùng c\u0169ng h\u1ebft s\u1ee9c sáng su\u1ed1t v\u1ec1 nh\u1eefng gì h\u1ecd tin t\u01b0\u1edfng. Cách t\u1ed1t nh\u1ea5t \u0111\u1ec3 tr\u1edf nên \u0111áng tin c\u1eady là tr\u1edf thành chuyên gia hàng \u0111\u1ea7u trong l\u0129nh v\u1ef1c mình ho\u1ea1t \u0111\u1ed9ng.<\/span><\/span><\/div>\n
\t <\/div>\n
\tTrên th\u1ef1c t\u1ebf, n\u1ebfu b\u1ea1n tr\u1edf nên “\u0111\u1ed9c nh\u1ea5t vô nh\u1ecb”, có kh\u1ea3 n\u0103ng làm \u0111i\u1ec1u gì \u0111ó mà nh\u1eefng “\u0111\u1ed3ng nghi\u1ec7p” \u1edf m\u1ee9c trung bình không th\u1ec3 làm \u0111\u01b0\u1ee3c, b\u1ea1n có th\u1ec3 \u0111\u01b0a ra m\u1ee9c giá cao h\u01a1n. Ngh\u0129a là b\u1ea1n có th\u1ec3 nâng cao giá tr\u1ecb tài s\u1ea3n khi xây d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t danh ti\u1ebfng t\u1ed1t cho nh\u1eefng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 có ch\u1ea5t l\u01b0\u1ee3ng cao.<\/span><\/span><\/p>\n
\t\t3. Nâng cao uy tín<\/strong><\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tN\u1ebfu mu\u1ed1n tr\u1edf nên gi\u1ed1ng nh\u01b0 ai \u0111ó, b\u1ea1n ph\u1ea3i ra s\u1ee9c “di\u1ec5n”. Còn n\u1ebfu mu\u1ed1n xây d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u cá nhân riêng, b\u1ea1n bu\u1ed9c ph\u1ea3i là chính mình. M\u1ecdi ng\u01b0\u1eddi \u0111ánh giá \u0111\u1ed9 tin c\u1eady c\u1ee7a b\u1ea1n b\u1eb1ng cách \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua hàng. Vi\u1ec7c “\u0111óng vai” m\u1ed9t ai \u0111ó s\u1ebd khi\u1ebfn công chúng ngh\u0129 r\u1eb1ng b\u1ea1n là ng\u01b0\u1eddi d\u1ed1i trá, không \u0111áng tin t\u01b0\u1edfng.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\t\u0110i\u1ec1u này không có ngh\u0129a là b\u1ea1n không nên ph\u1ea5n \u0111\u1ea5u \u0111\u1ec3 tr\u1edf nên t\u1ed1t h\u01a1n nh\u01b0ng quan tr\u1ecdng là ph\u1ea3i gi\u1eef \u0111\u01b0\u1ee3c giá tr\u1ecb riêng c\u1ed1t lõi trong t\u1eebng l\u1eddi nói và hành \u0111\u1ed9ng.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\t4. Kiên trì và nh\u1ea5t quán<\/strong><\/span><\/span>
\t\t <\/div>\n
\t\tTrong th\u1ebf gi\u1edbi k\u1ebft n\u1ed1i ngày nay, m\u1ecdi th\u1ee9 luôn chuy\u1ec3n \u0111\u1ed9ng v\u1edbi t\u1ed1c \u0111\u1ed9 c\u1ef1c nhanh, và công chúng ph\u1ea3i liên t\u1ee5c \u0111ón nh\u1eadn quá nhi\u1ec1u nh\u1eefng thông \u0111i\u1ec7p, nh\u1eefng câu chuy\u1ec7n t\u1eeb kh\u1eafp m\u1ecdi n\u01a1i. R\u1ea5t khó \u0111\u1ec3 tr\u1edf nên n\u1ed5i b\u1eadt gi\u1eefa m\u1ed9t “r\u1eebng thông tin” nh\u01b0 v\u1eady.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tTuy nhiên, b\u1ea1n không vi\u1ec7c gì ph\u1ea3i ch\u1ea1y \u0111ua v\u1edbi m\u1ecdi th\u1ee9. \u0110\u1ec3 khác bi\u1ec7t v\u1edbi \u0111ám \u0111ông, hãy gi\u1eef nguyên b\u1ea3n s\u1eafc chung cho các thông \u0111i\u1ec7p. Hãy ch\u1ecdn m\u1ed9t phong cách th\u01b0\u01a1ng hi\u1ec7u (bao g\u1ed3m màu s\u1eafc, logo, tagline và s\u1ee9 m\u1ec7nh), sau \u0111ó “bám ch\u1eb7t” vào chúng.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tHãy th\u1eed nhi\u1ec1u ph\u01b0\u01a1ng pháp marketing \u0111\u1ec3 tìm ra ph\u01b0\u01a1ng pháp thu hút nh\u1ea5t và mang \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (t\u1eeb công chúng thành khách hàng) cao nh\u1ea5t. Nhìn xem nh\u1eefng \u0111\u1ed1i th\u1ee7 \u0111ang \u0111\u1ea7u t\u01b0 vào \u0111âu và quy\u1ebft \u0111\u1ecbnh có nên làm t\u01b0\u01a1ng t\u1ef1 hay không. N\u1ebfu kiên trì và nh\u1ea5t quán m\u1ecdi lúc m\u1ecdi n\u01a1i v\u1edbi thông \u0111i\u1ec7p c\u1ee7a mình, r\u1ed3i b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea7n th\u01b0\u1edfng x\u1ee9ng \u0111áng, \u0111ó là t\u1ea1o ra \u0111\u01b0\u1ee3c s\u1ef1 khác bi\u1ec7t và tìm th\u1ea5y \u0111úng \u0111\u1ed1i t\u01b0\u1ee3ng khách hàng m\u1ee5c tiêu.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\t5. B\u01b0\u1edbc ra ngoài \u0111\u1ec3 t\u1ef1 qu\u1ea3ng bá<\/strong><\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tKhông ai có th\u1ec3 xây d\u1ef1ng thành công m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u cá nhân ch\u1ec9 b\u1eb1ng vi\u1ec7c ng\u1ed3i \u1edf nhà và nói ra (ho\u1eb7c gõ phím) nh\u1eefng câu t\u1eeb \u1ea5n t\u01b0\u1ee3ng. Công chúng c\u1ea7n hành \u0111\u1ed9ng! Dù là ngoài \u0111\u1eddi th\u1ef1c hay trên c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn, hãy b\u01b0\u1edbc ra ngoài \u0111\u1ec3 t\u01b0\u01a1ng tác v\u1edbi th\u1ebf gi\u1edbi và t\u1ef1 qu\u1ea3ng bá b\u1ea3n thân.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tTài tr\u1ee3 cho m\u1ed9t ch\u01b0\u01a1ng trình ch\u1ea1y b\u1ed9 t\u1eeb thi\u1ec7n ho\u1eb7c \u0111óng góp cho m\u1ed9t t\u1ed5 ch\u1ee9c phi chính ph\u1ee7 mà b\u1ea1n yêu thích… \u0111\u1ec1u là nh\u1eefng cách hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ef1 qu\u1ea3ng bá. Càng nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft b\u1ea1n, tin t\u01b0\u1edfng b\u1ea1n và nh\u1eadn ra b\u1ea1n, càng nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd dùng th\u1eed ho\u1eb7c gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n

\t\tNgu\u1ed3n: DNSG<\/em><\/span><\/span><\/div>\n<\/p><\/div>\n

\t\t <\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1ed9t vài trong s\u1ed1 nh\u1eefng cái tên n\u1ed5i ti\u1ebfng nh\u1ea5t l\u0129nh v\u1ef1c kinh doanh \u1edf M\u1ef9 không ph\u1ea3i là tên doanh nghi\u1ec7p mà là con ng\u01b0\u1eddi, ch\u1eb3ng h\u1ea1n nh\u01b0 Kenneth Cole, Kim Kardashian, Oprah Winfrey… \u1ea2nh: Paras Griffin\/Getty Images North America   \u0110i\u1ec3m chung c\u1ee7a nh\u1eefng cá nhân này là tên tu\u1ed5i c\u1ee7a h\u1ecd \u0111ã …<\/p>\n","protected":false},"author":1,"featured_media":1868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3],"tags":[],"class_list":["post-1867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cafe-doanh-nhan-e253"],"yoast_head":"\n5 c\u00e1ch \u0111\u01b0a nh\u00e2n hi\u1ec7u v\u00e0o th\u01b0\u01a1ng hi\u1ec7u - FPT Education<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fsb.edu.vn\/5-cach-dua-nhan-hieu-vao-thuong-hieu-s22811111490.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 c\u00e1ch \u0111\u01b0a nh\u00e2n hi\u1ec7u v\u00e0o th\u01b0\u01a1ng hi\u1ec7u - 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