{"id":1879,"date":"2022-12-13T18:40:24","date_gmt":"2022-12-13T11:40:24","guid":{"rendered":"https:\/\/fsb-web.tranbang.work\/trai-nghiem-so-trong-doanh-nghiep-bat-dau-tu-dau\/"},"modified":"2022-12-13T18:40:24","modified_gmt":"2022-12-13T11:40:24","slug":"trai-nghiem-so-trong-doanh-nghiep-bat-dau-tu-dau-s22811111495","status":"publish","type":"post","link":"https:\/\/fsb.edu.vn\/en\/trai-nghiem-so-trong-doanh-nghiep-bat-dau-tu-dau-s22811111495.html","title":{"rendered":"Tr\u1ea3i nghi\u1ec7m s\u1ed1 trong doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?"},"content":{"rendered":"\n
\tÔng Hoàng Nam Ti\u1ebfn – Ch\u1ee7 t\u1ecbch FPT Telecom cho r\u1eb1ng, khi xã h\u1ed9i phát tri\u1ec3n và tr\u1ea3i qua n\u1ec1n kinh t\u1ebf s\u1ea3n xu\u1ea5t, n\u1ec1n kinh t\u1ebf d\u1ecbch v\u1ee5, thì t\u01b0\u01a1ng lai s\u1ebd là n\u1ec1n kinh t\u1ebf tr\u1ea3i nghi\u1ec7m.<\/span><\/strong><\/span><\/div>\n
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\t\"\"<\/span><\/span>
\t <\/div>\n
\n
\t\tTr\u1ea3i nghi\u1ec7m s\u1ed1 trong doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u t\u1eeb \u0111âu?<\/em><\/span><\/span><\/div>\n<\/p><\/div>\n
\tTi\u1ebfp n\u1ed1i thành công sau 5 mùa t\u1ed5 ch\u1ee9c, \u0110\u1ea1i h\u1ed9i Sales và Marketing toàn qu\u1ed1c VSMCamp và H\u1ed9i ngh\u1ecb c\u1ea5p cao các Giám \u0111\u1ed1c Sales và Marketing CSMOSummit \u0111ã tr\u1edf l\u1ea1i v\u1edbi ch\u1ee7 \u0111\u1ec1 "DigitalX – Tr\u1ea3i nghi\u1ec7m s\u1ed1 trong chi\u1ebfn l\u01b0\u1ee3c Sales & Marketing".<\/span><\/div>\n
\tChia s\u1ebb v\u1ec1 ch\u1ee7 \u0111\u1ec1 DigitalX, ông Lê Qu\u1ed1c Vinh – Phó Ch\u1ee7 t\u1ecbch CSMO Vi\u1ec7t Nam, Ch\u1ee7 t\u1ecbch Le Bros nh\u1ea5n m\u1ea1nh: "Bi\u1ec3u t\u01b0\u1ee3ng X trong ch\u1ee7 \u0111\u1ec1 c\u1ee7a s\u1ef1 ki\u1ec7n n\u0103m nay không ch\u1ec9 là chuy\u1ec3n \u0111\u1ed5i, mà mang ý ngh\u0129a tr\u1ea3i nghi\u1ec7m s\u1ed1. \u0110ó c\u0169ng chính là m\u1ee5c tiêu, \u0111ích \u0111\u1ebfn c\u1ee7a ho\u1ea1t \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1, bao trùm các ho\u1ea1t \u0111\u1ed9ng sales và marketing c\u1ee7a các doanh nghi\u1ec7p \u0111ã và \u0111ang ti\u1ebfn t\u1edbi chuy\u1ec3n \u0111\u1ed5i s\u1ed1".<\/span><\/span><\/div>\n
\t <\/div>\n
\tNói v\u1ec1 xu h\u01b0\u1edbng tr\u1ea3i nghi\u1ec7m s\u1ed1 trong doanh nghi\u1ec7p, ông Hoàng Nam Ti\u1ebfn – Ch\u1ee7 t\u1ecbch FPT Telecom cho r\u1eb1ng, khi xã h\u1ed9i phát tri\u1ec3n và tr\u1ea3i qua n\u1ec1n kinh t\u1ebf s\u1ea3n xu\u1ea5t, n\u1ec1n kinh t\u1ebf d\u1ecbch v\u1ee5, thì t\u01b0\u01a1ng lai s\u1ebd là n\u1ec1n kinh t\u1ebf tr\u1ea3i nghi\u1ec7m. Trong \u0111ó, vi\u1ec7c quan tr\u1ecdng nh\u1ea5t giúp gia t\u0103ng ngu\u1ed3n khách hàng cho doanh nghi\u1ec7p chính là "cá nhân hoá" trên n\u1ec1n t\u1ea3ng s\u1ed1.<\/span><\/span><\/div>\n
\t <\/div>\n
\t\u0110\u1ec3 có th\u1ec3 "cá nhân hóa" tr\u1ea3i nghi\u1ec7m, doanh nghi\u1ec7p c\u1ea7n h\u1ecdc h\u1ecfi thói quen ng\u01b0\u1eddi tiêu dùng phân lo\u1ea1i theo t\u1eebng nhóm ng\u01b0\u1eddi trong xã h\u1ed9i.<\/span><\/span><\/div>\n
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\tTuy nhiên, \u0111\u1ec3 tr\u1ea3 l\u1eddi cho câu h\u1ecfi, li\u1ec7u doanh nghi\u1ec7p có th\u1eadt s\u1ef1 hi\u1ec3u và v\u1ebd ra \u0111\u01b0\u1ee3c "chân dung khách hàng" hay không, Ch\u1ee7 t\u1ecbch FPT Telecom nh\u1eadn \u0111\u1ecbnh: "Nâng cao tr\u1ea3i nghi\u1ec7m s\u1ebd làm thay \u0111\u1ed5i hoàn toàn th\u1ecb tr\u01b0\u1eddng, nh\u01b0ng tr\u01b0\u1edbc h\u1ebft chúng ta c\u1ea7n t\u1eeb b\u1ecf l\u1ed1i suy ngh\u0129 theo l\u1ed1i c\u0169 và áp d\u1ee5ng công ngh\u1ec7 s\u1ed1. Mu\u1ed1n cá th\u1ec3 hoá \u0111\u01b0\u1ee3c khách hàng ch\u1ec9 có th\u1ec3 s\u1eed d\u1ee5ng công ngh\u1ec7."<\/em><\/span><\/span><\/div>\n
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\t\u0110\u1ed3ng tình v\u1edbi quan \u0111i\u1ec3m này, chuyên gia Nguy\u1ec5n D\u01b0\u01a1ng nêu ra m\u1ed9t khái ni\u1ec7m còn m\u1edbi m\u1ebb – la bàn qu\u1ea3n tr\u1ecb \u0111i\u1ec1u hành c\u1ee7a doanh nghi\u1ec7p, trong \u0111ó có vai trò c\u1ee7a tr\u1ea3i nghi\u1ec7m s\u1ed1.<\/span><\/span><\/div>\n
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\tÔng Nguy\u1ec5n D\u01b0\u01a1ng chia s\u1ebb: "N\u1ebfu b\u1ea1n l\u1ea5y khách hàng làm trung tâm và mu\u1ed1n t\u1ea1o nên tr\u1ea3i nghi\u1ec7m khách hàng xu\u1ea5t s\u1eafc thì c\u1ea7n ph\u1ea3i xây d\u1ef1ng la bàn c\u1ee7a doanh nghi\u1ec7p có t\u1ea7m vóc v\u1ec1 tr\u1ea3i nghi\u1ec7m khách hàng, l\u1ea5y tr\u1ea3i nghi\u1ec7m khách hàng \u0111\u1ec3 d\u1eabn d\u1eaft".<\/em><\/span><\/span><\/div>\n
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\tT\u1eeb góc \u0111\u1ed9 th\u1ef1c t\u1ebf, nh\u1eefng \u0111i\u1ec1u trên \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng trong \u0111\u1eddi s\u1ed1ng b\u1eb1ng cách giúp khách hàng \u0111\u1eb7t m\u1ee5c tiêu; s\u1eed d\u1ee5ng công ngh\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ec3 t\u1ea1o không gian tr\u1ea3i nghi\u1ec7m m\u1edbi giúp h\u1ecd thu\u1eadn ti\u1ec7n, d\u1ec5 dàng, ti\u1ebft ki\u1ec7m th\u1eddi gian và công s\u1ee9c; t\u1ea1o nên tr\u1ea3i nghi\u1ec7m c\u1ea3m xúc m\u1edbi khác bi\u1ec7t, khi\u1ebfn khách hàng v\u01b0\u1ee3t ra kh\u1ecfi n\u1ed7i s\u1ee3 c\u1ee7a b\u1ea3n thân.<\/span><\/span><\/div>\n
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\t\u0110\u1eb7c bi\u1ec7t, các công ty có tr\u1ea3i nghi\u1ec7m xu\u1ea5t s\u1eafc không s\u1eed d\u1ee5ng công ngh\u1ec7 \u0111\u1ec3 thay th\u1ebf con ng\u01b0\u1eddi mà \u0111\u1ec3 công ngh\u1ec7 làm t\u1ed1t h\u01a1n nhi\u1ec7m v\u1ee5 c\u1ee7a mình, con ng\u01b0\u1eddi s\u1ebd t\u1eadp trung vào nh\u1eefng th\u1ee9 quan tr\u1ecdng h\u01a1n nh\u01b0 h\u1ed7 tr\u1ee3 \u0111\u1ec3 t\u1ea1o nên human touch – k\u1ebft n\u1ed1i v\u1edbi khách hàng.<\/span><\/span><\/div>\n
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\t"\u0110\u1eebng \u0111ánh giá quá cao công ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1, nh\u01b0ng c\u0169ng \u0111\u1eebng \u0111ánh giá quá th\u1ea5p. Chúng ta c\u1ea7n cân b\u1eb1ng các y\u1ebfu t\u1ed1 trong tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 s\u1ed1 \u0111\u1ec3 mang \u0111\u1ebfn nhi\u1ec1u l\u1ee3i ích h\u01a1n cho khách hàng"<\/em>, Giáo s\u01b0 Werner H Kunz – chuyên gia hàng \u0111\u1ea7u v\u1ec1 marketing t\u1eeb Hoa K\u1ef3 nêu quan \u0111i\u1ec3m.<\/span><\/span><\/div>\n
\t <\/div>\n
\tTr\u01b0\u1edbc t\u1ed1c \u0111\u1ed9 phát tri\u1ec3n nhanh chóng, hàng lo\u1ea1t \u1ee9ng d\u1ee5ng m\u1edbi ra \u0111\u1eddi nh\u1eb1m m\u1ee5c \u0111ích \u0111áp \u1ee9ng các nhu c\u1ea7u c\u1ee7a con ng\u01b0\u1eddi, song khó có th\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng c\u0169ng nh\u01b0 m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng v\u1ec1 thông tin cá nhân.<\/span><\/span><\/div>\n
\t <\/div>\n
\tDo \u0111ó, Giáo s\u01b0 Werner H Kunz \u0111\u01b0a ra l\u1eddi khuyên, khách hàng\/ng\u01b0\u1eddi dùng c\u1ea7n c\u1ea9n tr\u1ecdng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m thích h\u1ee3p.<\/span><\/span><\/div>\n
\t <\/div>\n
\tTi\u1ebfp n\u1ed1i b\u1ee9c tranh v\u1ec1 tr\u1ea3i nghi\u1ec7m s\u1ed1, ông Vi\u1ec7t Hoàng – Consumer Tech, FinServe & Telco Solution Lead, Meta Vietnam cho r\u1eb1ng, doanh nghi\u1ec7p có th\u1ec3 t\u1eadn d\u1ee5ng các công ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o nh\u1eb1m nâng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi dùng.<\/span><\/span><\/div>\n
\t <\/div>\n
\tTheo ông Hoàng, gi\u1ea3i pháp cho v\u1ea5n \u0111\u1ec1 này n\u1eb1m \u1edf 2 xu h\u01b0\u1edbng l\u1edbn: Bussiness Message và Metaverse. Doanh nghi\u1ec7p Vi\u1ec7t Nam có th\u1ec3 tham kh\u1ea3o m\u1ed9t s\u1ed1 ý t\u01b0\u1edfng v\u1ec1 Metaverse nh\u01b0: Portfolio Showcase – T\u1ea1o ra tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf \u1ea3o (WebXR); Educate ng\u01b0\u1eddi tiêu dùng v\u1ec1 các tính n\u0103ng m\u1edbi c\u1ee7a s\u1ea3n ph\u1ea9m qua công ngh\u1ec7 Metaverse; Product Trials – Cho ng\u01b0\u1eddi dùng tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m qua các filter; Deeper connection with Consumers – Mang l\u1ea1i tr\u1ea3i nghi\u1ec7m sâu s\u1eafc h\u01a1n cho khách hàng qua các tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf \u1ea3o;…<\/p>\n

\tNgu\u1ed3n: The Leader<\/em><\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

Ông Hoàng Nam Ti\u1ebfn – Ch\u1ee7 t\u1ecbch FPT Telecom cho r\u1eb1ng, khi xã h\u1ed9i phát tri\u1ec3n và tr\u1ea3i qua n\u1ec1n kinh t\u1ebf s\u1ea3n xu\u1ea5t, n\u1ec1n kinh t\u1ebf d\u1ecbch v\u1ee5, thì t\u01b0\u01a1ng lai s\u1ebd là n\u1ec1n kinh t\u1ebf tr\u1ea3i nghi\u1ec7m.     Tr\u1ea3i nghi\u1ec7m s\u1ed1 trong doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u t\u1eeb \u0111âu? Ti\u1ebfp n\u1ed1i thành công …<\/p>\n","protected":false},"author":1,"featured_media":1880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3],"tags":[],"class_list":["post-1879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cafe-doanh-nhan-e253"],"yoast_head":"\nTr\u1ea3i nghi\u1ec7m s\u1ed1 trong doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u? - FPT Education<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fsb.edu.vn\/trai-nghiem-so-trong-doanh-nghiep-bat-dau-tu-dau-s22811111495.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tr\u1ea3i nghi\u1ec7m s\u1ed1 trong doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u? - FPT Education\" \/>\n<meta property=\"og:description\" content=\"Ông Hoàng Nam Ti\u1ebfn – Ch\u1ee7 t\u1ecbch FPT Telecom cho r\u1eb1ng, khi xã h\u1ed9i phát tri\u1ec3n và tr\u1ea3i qua n\u1ec1n kinh t\u1ebf s\u1ea3n xu\u1ea5t, n\u1ec1n kinh t\u1ebf d\u1ecbch v\u1ee5, thì t\u01b0\u01a1ng lai s\u1ebd là n\u1ec1n kinh t\u1ebf tr\u1ea3i nghi\u1ec7m.     Tr\u1ea3i nghi\u1ec7m s\u1ed1 trong doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u t\u1eeb \u0111âu? 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