{"id":1924,"date":"2023-03-03T18:41:35","date_gmt":"2023-03-03T11:41:35","guid":{"rendered":"https:\/\/fsb-web.tranbang.work\/du-bao-7-xu-huong-mang-xa-hoi-dinh-hinh-doanh-nghiep-trong-nam-2023\/"},"modified":"2023-03-03T18:41:35","modified_gmt":"2023-03-03T11:41:35","slug":"du-bao-7-xu-huong-mang-xa-hoi-dinh-hinh-doanh-nghiep-trong-nam-2023-s22811111516","status":"publish","type":"post","link":"https:\/\/fsb.edu.vn\/en\/du-bao-7-xu-huong-mang-xa-hoi-dinh-hinh-doanh-nghiep-trong-nam-2023-s22811111516.html","title":{"rendered":"D\u1ef1 b\u00e1o 7 xu h\u01b0\u1edbng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ecbnh h\u00ecnh doanh nghi\u1ec7p trong n\u0103m 2023"},"content":{"rendered":"

Trong th\u1ebf gi\u1edbi \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i, vi\u1ec7c n\u1eafm b\u1eaft các xu h\u01b0\u1edbng xã h\u1ed9i s\u1ebd mang t\u1edbi nhi\u1ec1u l\u1ee3i th\u1ebf cho doanh nghi\u1ec7p.<\/strong><\/span><\/span> <\/p>\n

\t\"\"<\/span><\/span><\/div>\n

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\tO\u0302ng Kho\u0302i Le\u0302 – Gia\u0301m \u0111o\u0302\u0301c quo\u0302\u0301c gia thi\u0323 tru\u031bo\u031b\u0300ng Vie\u0323\u0302t Nam c\u1ee7a Meta tri\u0300nh ba\u0300y ve\u0302\u0300 ba\u0301o ca\u0301o<\/em><\/span><\/span><\/div>\n
\t <\/div>\n
\tM\u1ea1ng xã h\u1ed9i và nhà sáng t\u1ea1o n\u1ed9i dung – ng\u01b0\u1eddi có t\u1ea7m \u1ea3nh h\u01b0\u1edfng hay chính ng\u01b0\u1eddi thân, b\u1ea1n bè \u0111óng góp m\u1ed9t ph\u1ea7n không nh\u1ecf t\u1edbi quá trình ng\u01b0\u1eddi tiêu dùng khám phá mua hàng, \u0111ánh giá ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m và d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/span><\/span><\/div>\n
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\tÔng Khôi Lê – Giám \u0111\u1ed1c qu\u1ed1c gia th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam c\u1ee7a Meta \u0111ã chia s\u1ebb nh\u1eefng xu h\u01b0\u1edbng m\u1ea1ng xã h\u1ed9i h\u1ee9a h\u1eb9n s\u1ebd phát tri\u1ec3n m\u1ea1nh m\u1ebd trên các n\u1ec1n t\u1ea3ng c\u1ee7a Meta mà doanh nghi\u1ec7p không th\u1ec3 b\u1ecf qua trong n\u0103m 2023.<\/span><\/span><\/div>\n
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\tSo v\u1edbi 3 n\u0103m v\u1ec1 tr\u01b0\u1edbc, vi\u1ec7c v\u1eadn hành m\u1ed9t doanh nghi\u1ec7p ngày nay \u0111ã có nhi\u1ec1u khác bi\u1ec7t rõ r\u1ec7t khi s\u1ed1 hóa bao ph\u1ee7 và các \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh có th\u1ec3 \u0111\u1ebfn t\u1eeb m\u1ecdi n\u01a1i trên th\u1ebf gi\u1edbi. Theo báo cáo m\u1edbi nh\u1ea5t c\u1ee7a eMarketer, khu v\u1ef1c châu Á – Thái Bình D\u01b0\u01a1ng (APAC) s\u1ebd chi\u1ebfm g\u1ea7n 60% ng\u01b0\u1eddi dùng m\u1ea1ng xã h\u1ed9i trên toàn th\u1ebf gi\u1edbi vào n\u0103m 2023. M\u1eb7c dù t\u0103ng tr\u01b0\u1edfng ch\u1ec9 v\u1edbi 2,7%, l\u01b0\u1ee3ng ng\u01b0\u1eddi dùng m\u1ea1ng xã h\u1ed9i c\u1ee7a khu v\u1ef1c trong n\u0103m nay (d\u1ef1 tính h\u01a1n 59 tri\u1ec7u) s\u1ebd cao h\u01a1n so v\u1edbi ph\u1ea7n còn l\u1ea1i c\u1ee7a th\u1ebf gi\u1edbi c\u1ed9ng l\u1ea1i. Vì v\u1eady, ti\u1ec1m n\u0103ng \u0111\u1ec3 xây d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p trên các n\u1ec1n t\u1ea3ng m\u1ea1ng xã h\u1ed9i và k\u1ebft n\u1ed1i v\u1edbi khách hàng \u1edf b\u1ea5t c\u1ee9 \u0111âu là r\u1ea5t l\u1edbn.<\/span><\/span><\/div>\n
\t <\/div>\n
\tD\u01b0\u1edbi \u0111ây là các xu h\u01b0\u1edbng m\u1ea1ng xã h\u1ed9i \u0111\u01b0\u1ee3c d\u1ef1 \u0111oán là n\u1ed5i b\u1eadt nh\u1ea5t, giúp các doanh nghi\u1ec7p Vi\u1ec7t n\u1eafm b\u1eaft s\u1edbm và t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3 kinh doanh.<\/span><\/span><\/div>\n
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\t1. Trí tu\u1ec7 nhân t\u1ea1o (Artificial Intelligence – AI)<\/strong><\/span><\/span><\/div>\n
\t <\/div>\n
\tL\u0129nh v\u1ef1c trí tu\u1ec7 nhân t\u1ea1o \u0111ã có m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t l\u1edbn k\u1ec3 t\u1eeb cu\u1ed1i n\u0103m 2022. Nh\u1edd vào công ngh\u1ec7 ngày càng \u0111i lên, AI \u0111ang tr\u1edf nên ph\u1ed5 bi\u1ebfn h\u01a1n và kh\u1ea3 n\u0103ng ngày càng \u0111\u01b0\u1ee3c nâng cao, do v\u1eady ngày càng có nhi\u1ec1u s\u1ea3n ph\u1ea9m và d\u1ecbch v\u1ee5 k\u1ebft h\u1ee3p AI nh\u01b0 thi\u1ebft b\u1ecb nhà thông minh, ô tô t\u1ef1 lái và tr\u1ee3 lý \u1ea3o.<\/span><\/span><\/div>\n
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\tVi\u1ec7c s\u1eed d\u1ee5ng AI \u0111\u1ec3 phân tích, s\u1eafp x\u1ebfp, truy c\u1eadp và cung c\u1ea5p các d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n d\u1ef1a trên m\u1ed9t lo\u1ea1t thông tin phi c\u1ea5u trúc s\u1ebd ngày càng phát tri\u1ec3n. Chi tiêu cho các h\u1ec7 th\u1ed1ng AI \u1edf khu v\u1ef1c Châu Á Thái Bình D\u01b0\u01a1ng c\u1ee7a IDC (T\u1eadp \u0111oàn D\u1eef li\u1ec7u qu\u1ed1c t\u1ebf) s\u1ebd t\u0103ng t\u1eeb 17,6 t\u1ef7 USD vào n\u0103m 2022 lên kho\u1ea3ng 32 t\u1ef7 USD vào n\u0103m 2025. Các doanh nghi\u1ec7p c\u0169ng \u0111ang \u1ee9ng d\u1ee5ng t\u1ef1 \u0111\u1ed9ng hóa \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a khách hàng và ti\u1ebft ki\u1ec7m th\u1eddi gian; s\u1eed d\u1ee5ng các tr\u1ee3 lý th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng \u0111\u1ec3 h\u1ed7 tr\u1ee3 d\u1ecbch v\u1ee5 khách hàng c\u0169ng nh\u01b0 các công c\u1ee5 t\u1ef1 \u0111\u1ed9ng hoá thông minh \u0111\u1ec3 gi\u1ea3i quy\u1ebft các công vi\u1ec7c kinh doanh ph\u1ee9c t\u1ea1p, l\u1eb7p \u0111i l\u1eb7p l\u1ea1i nh\u1eb1m thúc \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua hàng nhanh chóng h\u01a1n.<\/span><\/span><\/div>\n
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\t2. Kinh doanh h\u1ed9i tho\u1ea1i (Business Messaging)<\/strong><\/span><\/span><\/div>\n
\t <\/div>\n
\tChúng ta \u0111ang s\u1ed1ng trong m\u1ed9t th\u1ebf gi\u1edbi n\u01a1i nh\u1eafn tin \u0111\u01b0\u1ee3c \u01b0u tiên hàng \u0111\u1ea7u. M\u1ed7i tu\u1ea7n, m\u1ed9t t\u1ef7 ng\u01b0\u1eddi trên toàn c\u1ea7u nh\u1eafn tin v\u1edbi m\u1ed9t doanh nghi\u1ec7p trên WhatsApp, Messenger và Instagram Direct – Nh\u1eafn tin tr\u1ef1c ti\u1ebfp v\u1edbi các th\u01b0\u01a1ng hi\u1ec7u, xem danh m\u1ee5c s\u1ea3n ph\u1ea9m, yêu c\u1ea7u h\u1ed7 tr\u1ee3 ho\u1eb7c t\u01b0\u01a1ng tác v\u1edbi các câu chuy\u1ec7n (Stories) \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i.<\/span><\/span><\/div>\n
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\tT\u1ea1i Vi\u1ec7t Nam, nghiên c\u1ee9u cho th\u1ea5y kinh doanh b\u1eb1ng h\u1ed9i tho\u1ea1i \u0111ang bùng n\u1ed5 m\u1ea1nh m\u1ebd sau \u0111\u1ea1i d\u1ecbch v\u1edbi 73% Ng\u01b0\u1eddi tiêu dùng Vi\u1ec7t Nam \u0111\u01b0\u1ee3c kh\u1ea3o sát cho bi\u1ebft h\u1ecd s\u1eed d\u1ee5ng h\u1ed9i tho\u1ea1i \u0111\u1ec3 ti\u1ebfp c\u1eadn doanh nghi\u1ec7p và h\u1ed9i tho\u1ea1i là m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong hành trình mua s\u1eafm; 40% ng\u01b0\u1eddi tiêu dùng Vi\u1ec7t Nam \u0111\u01b0\u1ee3c kh\u1ea3o sát cho bi\u1ebft h\u1ecd t\u0103ng t\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng h\u1ed9i tho\u1ea1i sau khi d\u1ecbch Covid 19; T\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng h\u1ed9i tho\u1ea1i di\u1ec5n ra th\u01b0\u1eddng xuyên (2 l\u1ea7n m\u1ed9t tu\u1ea7n) \u0111\u01b0\u1ee3c ghi nh\u1eadn \u1edf t\u1ea5t c\u1ea3 các \u0111\u1ed9 tu\u1ed5i (baby boomer, GenX, Millenials và gen Z).<\/span><\/span><\/div>\n
\t <\/div>\n
\t3. Mua s\u1eafm xuyên biên gi\u1edbi<\/strong><\/span><\/span><\/div>\n
\t <\/div>\n
\tTh\u1ebf gi\u1edbi ngày càng tr\u1edf lên nh\u1ecf bé h\u01a1n khi công ngh\u1ec7 giúp b\u1ea1n mua s\u1eafm d\u1ec5 dàng h\u01a1n t\u1eeb m\u1ecdi n\u01a1i. Nh\u1edd \u0111ó, m\u1ee9c t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed xuyên biên gi\u1edbi hi\u1ec7n \u0111ang v\u01b0\u1ee3t xa t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong n\u01b0\u1edbc 5 \u0111i\u1ec3m.<\/span><\/span><\/div>\n
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\t\u0110\u1ebfn n\u0103m 2026, \u01b0\u1edbc tính th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed xuyên biên gi\u1edbi toàn c\u1ea7u s\u1ebd tr\u1ecb giá 2,2 nghìn t\u1ef7 USD – t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng kép hàng n\u0103m là 17% k\u1ec3 t\u1eeb n\u0103m 2019. Meta \u0111ã ph\u1ed1i h\u1ee3p v\u1edbi YouGov \u0111\u1ec3 kh\u1ea3o sát h\u01a1n 16.000 ng\u01b0\u1eddi mua s\u1eafm t\u1ea1i 8 qu\u1ed1c gia. H\u01a1n m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o sát cho bi\u1ebft h\u1ecd \u0111ã mua m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c bán b\u1edfi m\u1ed9t doanh nghi\u1ec7p \u1edf n\u01b0\u1edbc ngoài và 82% cho bi\u1ebft h\u1ecd c\u1edfi m\u1edf v\u1edbi ph\u01b0\u01a1ng th\u1ee9c này, cho th\u1ea5y ti\u1ec1m n\u0103ng và c\u01a1 h\u1ed9i kinh doanh xuyên biên gi\u1edbi trong t\u01b0\u01a1ng lai.<\/span><\/span><\/div>\n
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\tPh\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n thông xã h\u1ed9i \u0111óng m\u1ed9t vai trò quan tr\u1ecdng không kém trong quá trình khám phá, v\u1edbi 58% ng\u01b0\u1eddi mua s\u1eafm xuyên biên gi\u1edbi \u0111\u01b0\u1ee3c kh\u1ea3o sát nói r\u1eb1ng h\u1ecd tìm th\u1ea5y s\u1ea3n ph\u1ea9m t\u1eeb các doanh nghi\u1ec7p n\u01b0\u1edbc ngoài theo cách này.<\/span><\/span><\/div>\n
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\t4. Th\u1ef1c t\u1ebf \u1ea3o và th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng (VR & AR)<\/strong><\/span><\/span><\/div>\n
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\tTrong th\u1eddi gian g\u1ea7n \u0111ây, các doanh nghi\u1ec7p \u0111ã b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng AR\/VR \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m khách hàng và xây d\u1ef1ng các cách th\u1ee9c sáng t\u1ea1o, s\u1ed1ng \u0111\u1ed9ng giúp khách hàng tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/span> \t<\/p>\n
\t\t\"\"<\/span><\/span><\/div>\n

\t<\/p>\n

\t\tO\u0302ng Kho\u0302i Le\u0302 – Gia\u0301m \u0111o\u0302\u0301c quo\u0302\u0301c gia thi\u0323 tru\u031bo\u031b\u0300ng Vie\u0323\u0302t Nam c\u1ee7a Meta<\/span><\/span><\/em><\/div>\n
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\t\tTheo IDC, chi tiêu vào AR\/VR t\u1ea1i khu v\u1ef1c APAC s\u1ebd t\u0103ng v\u1edbi m\u1ee9c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng kép \u1edf m\u1ee9c 42,2% (2021-26) và ch\u1ea1m t\u1edbi m\u1ee9c 16,6 t\u1ef7 USD tr\u01b0\u1edbc n\u0103m 2026. Qu\u1ea3ng cáo th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng là y\u1ebfu t\u1ed1 giúp doanh nghi\u1ec7p c\u1ee7ng c\u1ed1 k\u1ebft n\u1ed1i v\u1edbi khách hàng và c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m qu\u1ea3ng cáo chung cho ng\u01b0\u1eddi dùng trên các n\u1ec1n t\u1ea3ng c\u1ee7a Meta.<\/span><\/span><\/div>\n
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\t\tNghiên c\u1ee9u m\u1edbi nh\u1ea5t c\u1ee7a Meta v\u1ec1 thái \u0111\u1ed9 và hành vi tiêu dùng d\u1ecbp cu\u1ed1i n\u0103m \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ea1i 12 th\u1ecb tr\u01b0\u1eddng APAC cho th\u1ea5y, 79% ng\u01b0\u1eddi mua s\u1eafm trên m\u1ea1ng xã h\u1ed9i t\u1ea1i Vi\u1ec7t Nam \u0111\u01b0\u1ee3c kh\u1ea3o sát \u0111ã s\u1eed d\u1ee5ng AR ho\u1eb7c s\u1eb5n sàng s\u1eed d\u1ee5ng AR khi mua s\u1eafm tr\u1ef1c tuy\u1ebfn cu\u1ed1i n\u0103m. 80% ng\u01b0\u1eddi mua s\u1eafm trên m\u1ea1ng xã h\u1ed9i \u0111\u01b0\u1ee3c kh\u1ea3o sát tin r\u1eb1ng các công c\u1ee5 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng có \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua hàng trong d\u1ecbp Siêu Sales.<\/span><\/span><\/div>\n
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\t\t5. Các nhà sáng t\u1ea1o<\/strong><\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tM\u1ed9t kh\u1ea3o sát cho th\u1ea5y 51% ng\u01b0\u1eddi mua s\u1eafm xuyên biên gi\u1edbi cho r\u1eb1ng nhà sáng t\u1ea1o n\u1ed9i dung là ngu\u1ed3n thông tin hàng \u0111\u1ea7u \u0111\u1ec3 khám phá và \u0111ánh giá s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u này t\u1ea1o c\u01a1 h\u1ed9i cho các th\u01b0\u01a1ng hi\u1ec7u h\u1ee3p tác v\u1edbi nh\u1eefng ng\u01b0\u1eddi sáng t\u1ea1o \u0111\u1ec3 cùng xây d\u1ef1ng m\u1ed9t câu chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Vào cu\u1ed1i n\u0103m v\u1eeba qua, Vi\u1ec7t Nam là th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7u tiên trong khu v\u1ef1c APAC \u0111\u01b0\u1ee3c Meta l\u1ef1a ch\u1ecdn \u0111\u1ec3 \u0111ã kh\u1edfi \u0111\u1ed9ng ch\u01b0\u01a1ng trình ‘Creators of Tomorrow" (t\u1ea1m d\u1ecbch: Nhà sáng t\u1ea1o t\u01b0\u01a1ng lai) – chi\u1ebfn d\u1ecbch toàn c\u1ea7u h\u01b0\u1edbng t\u1edbi tôn vinh các nhà sáng t\u1ea1o trên kh\u1eafp th\u1ebf gi\u1edbi và t\u1ea1i Vi\u1ec7t Nam- nh\u1eefng ng\u01b0\u1eddi truy\u1ec1n c\u1ea3m h\u1ee9ng v\u1ec1 phong trào sáng t\u1ea1o n\u1ed9i dung trên các n\u1ec1n t\u1ea3ng c\u1ee7a Meta. \u0110\u1ed1i v\u1edbi các th\u01b0\u01a1ng hi\u1ec7u, \u0111ây là th\u1eddi \u0111i\u1ec3m vàng \u0111\u1ec3 khám phá ho\u1ea1t \u0111\u1ed9ng c\u1ed9ng tác, \u0111\u1ed3ng sáng t\u1ea1o v\u1edbi các nhà sáng t\u1ea1o n\u1ed9i dung và th\u1eadm chí là c\u1ed9ng tác v\u1edbi các th\u01b0\u01a1ng hi\u1ec7u khác \u0111\u1ec3 cùng phát tri\u1ec3n.<\/span><\/span><\/div>\n
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\t\t6. Mua s\u1eafm tr\u1ef1c tuy\u1ebfn<\/strong><\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tTuy các c\u1eeda hàng v\u1eadt lý \u0111ang \u0111ón khách tr\u1edf l\u1ea1i, thói quen mua hàng tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c hình thành trong giai \u0111o\u1ea1n \u0111\u1ea1i d\u1ecbch ti\u1ebfp t\u1ee5c phát tri\u1ec3n m\u1ea1nh m\u1ebd và d\u1ea7n thay th\u1ebf cho tr\u1ea3i nghi\u1ec7m mua hàng tr\u1ef1c ti\u1ebfp.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\t\u0110\u1ed1i v\u1edbi th\u1ebf h\u1ec7 Gen X và Baby Boomers, \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t kênh khám phá. K\u1ebft qu\u1ea3 t\u1eeb nghiên c\u1ee9u th\u01b0\u1eddng niên SYNC \u0110ông Nam Á c\u1ee7a Meta và Bain & Company v\u1ec1 kinh t\u1ebf s\u1ed1 và t\u01b0\u01a1ng lai c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i khu v\u1ef1c cho th\u1ea5y t\u1ea1i Vi\u1ec7t Nam, g\u1ea7n 8\/10 dân s\u1ed1 tiêu bi\u1ec3u hi\u1ec7n là ng\u01b0\u1eddi tiêu dùng k\u1ef9 thu\u1eadt s\u1ed1. Trong giai \u0111o\u1ea1n Khám phá, 84% ng\u01b0\u1eddi mua s\u1eafm Vi\u1ec7t Nam xem tr\u1ef1c tuy\u1ebfn là kênh truy c\u1eadp c\u1ee7a h\u1ecd \u0111\u1ec3 duy\u1ec7t và tìm các m\u1eb7t hàng.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\t7. Video ng\u1eafn<\/strong><\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tVideo ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng nhanh chóng trên internet và trên các n\u1ec1n t\u1ea3ng c\u1ee7a Meta, trong \u0111ó có Reels \u0111ang phát tri\u1ec3n m\u1ea1nh m\u1ebd v\u1ec1 c\u1ea3 s\u1ea3n xu\u1ea5t và tiêu th\u1ee5 n\u1ed9i dung. Hi\u1ec7n nay, có h\u01a1n 140 t\u1ef7 Reels \u0111\u01b0\u1ee3c phát trên Facebook và Instagram m\u1ed7i ngày. \u0110\u1eb7c bi\u1ec7t là t\u1ea1i khu v\u1ef1c châu Á – Thái Bình D\u01b0\u01a1ng, video \u0111ang tr\u1edf thành cách th\u1ee9c chính mà m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a Meta và th\u1ec3 hi\u1ec7n b\u1ea3n thân.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tNh\u1eadn \u0111\u1ecbnh v\u1ec1 xu h\u01b0\u1edbng trên, ông Khôi Lê \u0111\u01b0a ra l\u1eddi khuyên dành cho các doanh nghi\u1ec7p: "\u0110\u1ea7u tiên, doanh nghi\u1ec7p c\u1ea7n xác \u0111\u1ecbnh rõ các m\u1ee5c tiêu: xây d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u hay thúc \u0111\u1ea9y tr\u1ea3i nghi\u1ec7m mua s\u1eafm. Trong xu h\u01b0\u1edbng này, vi\u1ec7c \u0111a d\u1ea1ng hoá \u0111\u1ecbnh d\u1ea1ng và th\u1eddi l\u01b0\u1ee3ng c\u1ee7a video khi k\u1ec3 câu chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ebd v\u1eeba giúp xây d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, v\u1eeba giúp ng\u01b0\u1eddi dùng khám phá hi\u1ec7u qu\u1ea3 h\u01a1n. Ngày nay, doanh nghi\u1ec7p có nhi\u1ec1u l\u1ee3i th\u1ebf nh\u01b0 có nhi\u1ec1u cách \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi khách hàng và xây d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u thông qua nhi\u1ec1u tr\u1ea3i nghi\u1ec7m xã h\u1ed9i, tr\u1ef1c tuy\u1ebfn, nh\u1eadp vai và trò chuy\u1ec7n – \u0111ó là m\u1ed9t không gian thú v\u1ecb \u0111\u1ec3 khám phá. Cu\u1ed1i cùng, l\u1eddi khuyên quan tr\u1ecdng nh\u1ea5t c\u1ee7a tôi t\u1edbi các doanh nghi\u1ec7p là \u0111\u1eebng ng\u1ea7n ng\u1ea1i b\u1eaft \u0111\u1ea7u, nh\u01b0 cách nói c\u1ee7a Meta, Hãy b\u1eaft \u0111\u1ea7u \u1edf m\u1ecdi n\u01a1i – ch\u1eafc ch\u1eafn nh\u1eefng cách th\u1ee9c kinh doanh và k\u1ebft n\u1ed1i m\u1edbi này v\u1edbi ng\u01b0\u1eddi tiêu dùng s\u1ebd ngày càng phát tri\u1ec3n".<\/p>\n

\t\tNgu\u1ed3n: VTV<\/em><\/span><\/span><\/div>\n<\/p><\/div>\n

\t\t <\/p>\n","protected":false},"excerpt":{"rendered":"

Trong th\u1ebf gi\u1edbi \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i, vi\u1ec7c n\u1eafm b\u1eaft các xu h\u01b0\u1edbng xã h\u1ed9i s\u1ebd mang t\u1edbi nhi\u1ec1u l\u1ee3i th\u1ebf cho doanh nghi\u1ec7p. O\u0302ng Kho\u0302i Le\u0302 – Gia\u0301m \u0111o\u0302\u0301c quo\u0302\u0301c gia thi\u0323 tru\u031bo\u031b\u0300ng Vie\u0323\u0302t Nam c\u1ee7a Meta tri\u0300nh ba\u0300y ve\u0302\u0300 ba\u0301o ca\u0301o   M\u1ea1ng xã h\u1ed9i và nhà sáng t\u1ea1o n\u1ed9i dung – ng\u01b0\u1eddi có …<\/p>\n","protected":false},"author":1,"featured_media":1925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3],"tags":[],"class_list":["post-1924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cafe-doanh-nhan-e253"],"yoast_head":"\nD\u1ef1 b\u00e1o 7 xu h\u01b0\u1edbng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ecbnh h\u00ecnh doanh nghi\u1ec7p trong n\u0103m 2023 - FPT Education<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fsb.edu.vn\/du-bao-7-xu-huong-mang-xa-hoi-dinh-hinh-doanh-nghiep-trong-nam-2023-s22811111516.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u1ef1 b\u00e1o 7 xu h\u01b0\u1edbng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ecbnh h\u00ecnh doanh nghi\u1ec7p trong n\u0103m 2023 - FPT Education\" \/>\n<meta property=\"og:description\" content=\"Trong th\u1ebf gi\u1edbi \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i, vi\u1ec7c n\u1eafm b\u1eaft các xu h\u01b0\u1edbng xã h\u1ed9i s\u1ebd mang t\u1edbi nhi\u1ec1u l\u1ee3i th\u1ebf cho doanh nghi\u1ec7p. 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