a {"id":1940,"date":"2023-03-25T18:42:13","date_gmt":"2023-03-25T11:42:13","guid":{"rendered":"https:\/\/fsb-web.tranbang.work\/tang-trai-nghiem-khach-hang-tren-moi-truong-so\/"},"modified":"2023-03-25T18:42:13","modified_gmt":"2023-03-25T11:42:13","slug":"tang-trai-nghiem-khach-hang-tren-moi-truong-so-s22811111519","status":"publish","type":"post","link":"https:\/\/fsb.edu.vn\/en\/tang-trai-nghiem-khach-hang-tren-moi-truong-so-s22811111519.html","title":{"rendered":"T\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1"},"content":{"rendered":"

Môi tr\u01b0\u1eddng kinh doanh và nhu c\u1ea7u c\u1ee7a khách hàng thay \u0111\u1ed5i bu\u1ed9c doanh nghi\u1ec7p ph\u1ea3i chuy\u1ec3n d\u1ecbch ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 thích \u1ee9ng và phát tri\u1ec3n.<\/strong><\/span><\/span><\/span> <\/p>\n

\t\"\"<\/span><\/span><\/div>\n

<\/p>\n

\tÔng Lê H\u1ed3ng Quang – Phó T\u1ed5ng giám \u0111\u1ed1c th\u01b0\u1eddng tr\u1ef1c công ty CP MISA<\/em><\/span><\/span><\/div>\n
\t <\/div>\n
\tMôi tr\u01b0\u1eddng kinh doanh c\u1ee7a các doanh nghi\u1ec7p cung c\u1ea5p gi\u1ea3i pháp nh\u01b0 MISA \u0111ang thay \u0111\u1ed5i r\u1ea5t nhi\u1ec1u so v\u1edbi tr\u01b0\u1edbc \u0111ây. \u0110ó là vi\u1ec7c chuy\u1ec3n t\u1eeb c\u1ea1nh tranh b\u1eb1ng s\u1ea3n ph\u1ea9m (s\u1eed d\u1ee5ng m\u0169i nh\u1ecdn là tính n\u0103ng s\u1ea3n ph\u1ea9m) tr\u01b0\u1edbc \u0111ây sang c\u1ea1nh tranh so sánh s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 (s\u1eed d\u1ee5ng m\u0169i nh\u1ecdn là các d\u1ecbch v\u1ee5 \u0111i kèm).<\/span><\/span><\/div>\n
\t <\/div>\n
\tBên c\u1ea1nh \u0111ó, tác \u0111\u1ed9ng c\u1ee7a suy thoái kinh t\u1ebf, các khách hàng là doanh nghi\u1ec7p g\u1eb7p nhi\u1ec1u khó kh\u0103n. Th\u1eadm chí, có khách hàng l\u1edbn \u0111ang tri\u1ec3n khai d\u1ef1 án nh\u01b0ng \u0111ã xin d\u1eebng l\u1ea1i.<\/span><\/span><\/div>\n
\t <\/div>\n
\tTr\u01b0\u1edbc s\u1ef1 thay \u0111\u1ed5i này, các doanh nghi\u1ec7p cung c\u1ea5p gi\u1ea3i pháp ph\u1ea3i nghiên c\u1ee9u \u0111ánh giá xu th\u1ebf \u0111\u1ec3 tìm ki\u1ebfm và chuy\u1ec3n \u0111\u1ed5i ph\u01b0\u01a1ng th\u1ee9c s\u1ea3n xu\u1ea5t, bán hàng, marketing phù h\u1ee3p. Trong \u0111ó, quan tr\u1ecdng nh\u1ea5t là nh\u1eefng doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c ph\u1ea7n m\u1ec1m và cung c\u1ea5p gi\u1ea3i pháp d\u1ecbch v\u1ee5 công ngh\u1ec7 thông tin ph\u1ea3i hi\u1ec3u nhu c\u1ea7u c\u1ee7a khách hàng, nh\u1eefng bài toán mà doanh nghi\u1ec7p \u0111ang g\u1eb7p ph\u1ea3i và c\u1ea7n gi\u1ea3i quy\u1ebft.<\/span><\/span><\/div>\n
\t <\/div>\n
\tT\u1ea1i MISA, s\u1ef1 chuy\u1ec3n \u0111\u1ed5i này di\u1ec5n ra trên 3 tr\u1ee5 c\u1ed9t. Th\u1ee9 nh\u1ea5t, doanh nghi\u1ec7p xác \u0111\u1ecbnh l\u1ea5y khách hàng làm trung tâm \u0111\u1ec3 thay \u0111\u1ed5i và c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m. Thay vì chú tr\u1ecdng \u0111\u1ebfn tính n\u0103ng và tác nghi\u1ec7p r\u1eddi r\u1ea1c, riêng l\u1ebb c\u1ee7a khách hàng, chúng tôi thi\u1ebft k\u1ebf các gói gi\u1ea3i pháp \u0111\u1ed3ng b\u1ed9, tích h\u1ee3p các gi\u1ea3i pháp, k\u1ebft n\u1ed1i d\u1eef li\u1ec7u v\u1edbi các t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p có liên quan \u0111\u1ec3 gi\u1ea3i quy\u1ebft t\u1ed5ng th\u1ec3, tr\u1ecdn v\u1eb9n nhu c\u1ea7u khách hàng \u0111\u1eb7t ra. Nh\u1edd v\u1eady, nâng cao tr\u1ea3i nghi\u1ec7m và hi\u1ec7u qu\u1ea3 kinh doanh cho khách hàng.<\/span><\/span><\/div>\n
\t <\/div>\n
\tTh\u1ee9 hai, thay \u0111\u1ed5i trong nhân s\u1ef1 bán hàng. \u0110\u1ed9i ng\u0169 này \u0111\u01b0\u1ee3c \u0111ào t\u1ea1o, nghiên c\u1ee9u chuyên sâu v\u1ec1 ki\u1ebfn th\u1ee9c chuyên ngành c\u1ee7a t\u1eebng nhóm \u0111\u1ed1i t\u01b0\u1ee3ng khách hàng. \u0110\u1ed9i ng\u0169 bán hàng tr\u1edf thành chuyên gia t\u01b0 v\u1ea5n, hi\u1ec3u \u0111\u01b0\u1ee3c yêu c\u1ea7u c\u1ee7a khách hàng và giúp khách hàng gi\u1ea3i \u0111\u01b0\u1ee3c bài toán \u0111\u1eb7t ra.<\/span><\/span><\/div>\n
\t <\/div>\n
\tV\u1edbi s\u1ef1 thay \u0111\u1ed5i này, chúng tôi l\u1ea5y giá tr\u1ecb mang l\u1ea1i cho khách hàng làm trung tâm. Khi khách hàng thu \u0111\u01b0\u1ee3c giá tr\u1ecb thì s\u1ebd mang l\u1ea1i doanh thu, gi\u1eef \u0111\u01b0\u1ee3c n\u0103ng su\u1ea5t t\u0103ng tr\u01b0\u1edfng cho doanh nghi\u1ec7p.<\/span><\/span><\/div>\n
\t <\/div>\n
\tTh\u1ee9 ba, khi hành vi mua s\u1eafm c\u1ee7a khách hàng ngày càng ph\u1ed5 bi\u1ebfn qua smartphone và thi\u1ebft b\u1ecb công ngh\u1ec7, các doanh nghi\u1ec7pcung c\u1ea5p gi\u1ea3i pháp nh\u01b0 MISA ph\u1ea3i chú tr\u1ecdng h\u01a1n t\u1edbi tr\u1ea3i nghi\u1ec7m c\u1ee7a khách hàng trên môi tr\u01b0\u1eddng s\u1ed1.<\/span><\/span><\/div>\n
\t <\/div>\n
\tT\u1eeb phân tích trên, ông Quang cho hay, doanh nghi\u1ec7p xác \u0111\u1ecbnh t\u1eadp trung, chú tr\u1ecdng vào các khách hàng \u0111ang hi\u1ec7n h\u1eefu, giúp h\u1ecd \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3, ho\u1ea1t \u0111\u1ed9ng t\u1ed1t, nâng cao s\u1ee9c c\u1ea1nh tranh, t\u1eeb \u0111ó có th\u1ec3 phát tri\u1ec3n cung c\u1ea5p các d\u1ecbch v\u1ee5 khác \u0111\u1ec3 mang l\u1ea1i ngu\u1ed3n thu. \u0110i\u1ec1u này s\u1ebd d\u1ec5 dàng h\u01a1n so v\u1edbi vi\u1ec7c \u0111\u1ea7u t\u01b0 phát tri\u1ec3n các s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 m\u1edbi.<\/p>\n

\tNgu\u1ed3n: D\u0110DN<\/em><\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

Môi tr\u01b0\u1eddng kinh doanh và nhu c\u1ea7u c\u1ee7a khách hàng thay \u0111\u1ed5i bu\u1ed9c doanh nghi\u1ec7p ph\u1ea3i chuy\u1ec3n d\u1ecbch ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 thích \u1ee9ng và phát tri\u1ec3n. Ông Lê H\u1ed3ng Quang – Phó T\u1ed5ng giám \u0111\u1ed1c th\u01b0\u1eddng tr\u1ef1c công ty CP MISA   Môi tr\u01b0\u1eddng kinh doanh c\u1ee7a các doanh nghi\u1ec7p cung c\u1ea5p gi\u1ea3i pháp nh\u01b0 …<\/p>\n","protected":false},"author":1,"featured_media":1941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3],"tags":[],"class_list":["post-1940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cafe-doanh-nhan-e253"],"yoast_head":"\nT\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1 - FPT Education<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fsb.edu.vn\/tang-trai-nghiem-khach-hang-tren-moi-truong-so-s22811111519.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1 - FPT Education\" \/>\n<meta property=\"og:description\" content=\"Môi tr\u01b0\u1eddng kinh doanh và nhu c\u1ea7u c\u1ee7a khách hàng thay \u0111\u1ed5i bu\u1ed9c doanh nghi\u1ec7p ph\u1ea3i chuy\u1ec3n d\u1ecbch ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 thích \u1ee9ng và phát tri\u1ec3n. Ông Lê H\u1ed3ng Quang – Phó T\u1ed5ng giám \u0111\u1ed1c th\u01b0\u1eddng tr\u1ef1c công ty CP MISA   Môi tr\u01b0\u1eddng kinh doanh c\u1ee7a các doanh nghi\u1ec7p cung c\u1ea5p gi\u1ea3i pháp nh\u01b0 ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fsb.edu.vn\/tang-trai-nghiem-khach-hang-tren-moi-truong-so-s22811111519.html\" \/>\n<meta property=\"og:site_name\" content=\"FPT Education\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-25T11:42:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fsb.edu.vn\/wp-content\/uploads\/2023\/03\/news_1679714483-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"550\" \/>\n\t<meta property=\"og:image:height\" content=\"367\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tran Bang\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tran Bang\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fsb.edu.vn\/tang-trai-nghiem-khach-hang-tren-moi-truong-so-s22811111519.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/fsb.edu.vn\/tang-trai-nghiem-khach-hang-tren-moi-truong-so-s22811111519.html\"},\"author\":{\"name\":\"Tran Bang\",\"@id\":\"https:\/\/fsb.edu.vn\/#\/schema\/person\/c8cdf61aa1305450cdbf77b13977c97d\"},\"headline\":\"T\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1\",\"datePublished\":\"2023-03-25T11:42:13+00:00\",\"dateModified\":\"2023-03-25T11:42:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fsb.edu.vn\/tang-trai-nghiem-khach-hang-tren-moi-truong-so-s22811111519.html\"},\"wordCount\":1038,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fsb.edu.vn\/#organization\"},\"articleSection\":[\"Caf\u00e9 Doanh nh\u00e2n\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fsb.edu.vn\/tang-trai-nghiem-khach-hang-tren-moi-truong-so-s22811111519.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fsb.edu.vn\/tang-trai-nghiem-khach-hang-tren-moi-truong-so-s22811111519.html\",\"url\":\"https:\/\/fsb.edu.vn\/tang-trai-nghiem-khach-hang-tren-moi-truong-so-s22811111519.html\",\"name\":\"T\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1 - FPT Education\",\"isPartOf\":{\"@id\":\"https:\/\/fsb.edu.vn\/#website\"},\"datePublished\":\"2023-03-25T11:42:13+00:00\",\"dateModified\":\"2023-03-25T11:42:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fsb.edu.vn\/tang-trai-nghiem-khach-hang-tren-moi-truong-so-s22811111519.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fsb.edu.vn\/tang-trai-nghiem-khach-hang-tren-moi-truong-so-s22811111519.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fsb.edu.vn\/tang-trai-nghiem-khach-hang-tren-moi-truong-so-s22811111519.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fsb.edu.vn\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"T\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fsb.edu.vn\/#website\",\"url\":\"https:\/\/fsb.edu.vn\/\",\"name\":\"FPT Education\",\"description\":\"Vi\u1ec7n Qu\u1ea3n tr\u1ecb & C\u00f4ng ngh\u1ec7 FSB, \u0110\u1ea1i h\u1ecdc FPT\",\"publisher\":{\"@id\":\"https:\/\/fsb.edu.vn\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fsb.edu.vn\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fsb.edu.vn\/#organization\",\"name\":\"Vi\u1ec7n Qu\u1ea3n tr\u1ecb & C\u00f4ng ngh\u1ec7 FSB, \u0110\u1ea1i h\u1ecdc FPT\",\"url\":\"https:\/\/fsb.edu.vn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fsb.edu.vn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fsb.edu.vn\/wp-content\/uploads\/2025\/08\/cropped-logo_fsb.png\",\"contentUrl\":\"https:\/\/fsb.edu.vn\/wp-content\/uploads\/2025\/08\/cropped-logo_fsb.png\",\"width\":147,\"height\":56,\"caption\":\"Vi\u1ec7n Qu\u1ea3n tr\u1ecb & C\u00f4ng ngh\u1ec7 FSB, \u0110\u1ea1i h\u1ecdc FPT\"},\"image\":{\"@id\":\"https:\/\/fsb.edu.vn\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fsb.edu.vn\/#\/schema\/person\/c8cdf61aa1305450cdbf77b13977c97d\",\"name\":\"Tran Bang\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fsb.edu.vn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1f9e76468ac7794ba6d7ba778f0c07b88f9986df055f298bb18914641ecd2b93?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1f9e76468ac7794ba6d7ba778f0c07b88f9986df055f298bb18914641ecd2b93?s=96&d=mm&r=g\",\"caption\":\"Tran Bang\"},\"url\":\"https:\/\/fsb.edu.vn\/en\/author\/abit04c\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"T\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1 - FPT Education","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fsb.edu.vn\/tang-trai-nghiem-khach-hang-tren-moi-truong-so-s22811111519.html","og_locale":"en_US","og_type":"article","og_title":"T\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1 - FPT Education","og_description":"Môi tr\u01b0\u1eddng kinh doanh và nhu c\u1ea7u c\u1ee7a khách hàng thay \u0111\u1ed5i bu\u1ed9c doanh nghi\u1ec7p ph\u1ea3i chuy\u1ec3n d\u1ecbch ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 thích \u1ee9ng và phát tri\u1ec3n. Ông Lê H\u1ed3ng Quang – Phó T\u1ed5ng giám \u0111\u1ed1c th\u01b0\u1eddng tr\u1ef1c công ty CP MISA   Môi tr\u01b0\u1eddng kinh doanh c\u1ee7a các doanh nghi\u1ec7p cung c\u1ea5p gi\u1ea3i pháp nh\u01b0 ...","og_url":"https:\/\/fsb.edu.vn\/tang-trai-nghiem-khach-hang-tren-moi-truong-so-s22811111519.html","og_site_name":"FPT Education","article_published_time":"2023-03-25T11:42:13+00:00","og_image":[{"width":550,"height":367,"url":"https:\/\/fsb.edu.vn\/wp-content\/uploads\/2023\/03\/news_1679714483-1.jpg","type":"image\/jpeg"}],"author":"Tran Bang","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tran Bang","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fsb.edu.vn\/tang-trai-nghiem-khach-hang-tren-moi-truong-so-s22811111519.html#article","isPartOf":{"@id":"https:\/\/fsb.edu.vn\/tang-trai-nghiem-khach-hang-tren-moi-truong-so-s22811111519.html"},"author":{"name":"Tran Bang","@id":"https:\/\/fsb.edu.vn\/#\/schema\/person\/c8cdf61aa1305450cdbf77b13977c97d"},"headline":"T\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1","datePublished":"2023-03-25T11:42:13+00:00","dateModified":"2023-03-25T11:42:13+00:00","mainEntityOfPage":{"@id":"https:\/\/fsb.edu.vn\/tang-trai-nghiem-khach-hang-tren-moi-truong-so-s22811111519.html"},"wordCount":1038,"commentCount":0,"publisher":{"@id":"https:\/\/fsb.edu.vn\/#organization"},"articleSection":["Caf\u00e9 Doanh nh\u00e2n"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fsb.edu.vn\/tang-trai-nghiem-khach-hang-tren-moi-truong-so-s22811111519.html#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fsb.edu.vn\/tang-trai-nghiem-khach-hang-tren-moi-truong-so-s22811111519.html","url":"https:\/\/fsb.edu.vn\/tang-trai-nghiem-khach-hang-tren-moi-truong-so-s22811111519.html","name":"T\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1 - FPT Education","isPartOf":{"@id":"https:\/\/fsb.edu.vn\/#website"},"datePublished":"2023-03-25T11:42:13+00:00","dateModified":"2023-03-25T11:42:13+00:00","breadcrumb":{"@id":"https:\/\/fsb.edu.vn\/tang-trai-nghiem-khach-hang-tren-moi-truong-so-s22811111519.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fsb.edu.vn\/tang-trai-nghiem-khach-hang-tren-moi-truong-so-s22811111519.html"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/fsb.edu.vn\/tang-trai-nghiem-khach-hang-tren-moi-truong-so-s22811111519.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fsb.edu.vn\/en"},{"@type":"ListItem","position":2,"name":"T\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1"}]},{"@type":"WebSite","@id":"https:\/\/fsb.edu.vn\/#website","url":"https:\/\/fsb.edu.vn\/","name":"FPT Education","description":"Vi\u1ec7n Qu\u1ea3n tr\u1ecb & C\u00f4ng ngh\u1ec7 FSB, \u0110\u1ea1i h\u1ecdc FPT","publisher":{"@id":"https:\/\/fsb.edu.vn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fsb.edu.vn\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fsb.edu.vn\/#organization","name":"Vi\u1ec7n Qu\u1ea3n tr\u1ecb & C\u00f4ng ngh\u1ec7 FSB, \u0110\u1ea1i h\u1ecdc FPT","url":"https:\/\/fsb.edu.vn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fsb.edu.vn\/#\/schema\/logo\/image\/","url":"https:\/\/fsb.edu.vn\/wp-content\/uploads\/2025\/08\/cropped-logo_fsb.png","contentUrl":"https:\/\/fsb.edu.vn\/wp-content\/uploads\/2025\/08\/cropped-logo_fsb.png","width":147,"height":56,"caption":"Vi\u1ec7n Qu\u1ea3n tr\u1ecb & C\u00f4ng ngh\u1ec7 FSB, \u0110\u1ea1i h\u1ecdc FPT"},"image":{"@id":"https:\/\/fsb.edu.vn\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fsb.edu.vn\/#\/schema\/person\/c8cdf61aa1305450cdbf77b13977c97d","name":"Tran Bang","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fsb.edu.vn\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1f9e76468ac7794ba6d7ba778f0c07b88f9986df055f298bb18914641ecd2b93?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1f9e76468ac7794ba6d7ba778f0c07b88f9986df055f298bb18914641ecd2b93?s=96&d=mm&r=g","caption":"Tran Bang"},"url":"https:\/\/fsb.edu.vn\/en\/author\/abit04c"}]}},"_links":{"self":[{"href":"https:\/\/fsb.edu.vn\/en\/wp-json\/wp\/v2\/posts\/1940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fsb.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fsb.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fsb.edu.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fsb.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=1940"}],"version-history":[{"count":0,"href":"https:\/\/fsb.edu.vn\/en\/wp-json\/wp\/v2\/posts\/1940\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fsb.edu.vn\/en\/wp-json\/wp\/v2\/media\/1941"}],"wp:attachment":[{"href":"https:\/\/fsb.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=1940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fsb.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=1940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fsb.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=1940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}