a {"id":1944,"date":"2023-04-04T18:42:19","date_gmt":"2023-04-04T11:42:19","guid":{"rendered":"https:\/\/fsb-web.tranbang.work\/chu-tich-the-gioi-di-dong-noi-ve-lan-dau-khong-dat-ke-hoach\/"},"modified":"2023-04-04T18:42:19","modified_gmt":"2023-04-04T11:42:19","slug":"chu-tich-the-gioi-di-dong-noi-ve-lan-dau-khong-dat-ke-hoach-s22811111523","status":"publish","type":"post","link":"https:\/\/fsb.edu.vn\/en\/chu-tich-the-gioi-di-dong-noi-ve-lan-dau-khong-dat-ke-hoach-s22811111523.html","title":{"rendered":"Ch\u1ee7 t\u1ecbch Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng n\u00f3i v\u1ec1 l\u1ea7n \u0111\u1ea7u kh\u00f4ng \u0111\u1ea1t k\u1ebf ho\u1ea1ch"},"content":{"rendered":"

Ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u t\u1eadp \u0111oàn nhìn nh\u1eadn doanh nghi\u1ec7p \u0111ã dám th\u1eed nghi\u1ec7m và ch\u1ea5p nh\u1eadn s\u1eeda sai, \u0111\u1ed3ng th\u1eddi \u0111ang chu\u1ea9n b\u1ecb n\u1ec1n t\u1ea3ng cho giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i tr\u1edf l\u1ea1i.<\/strong><\/span><\/span><\/span> <\/p>\n

\t\"\"<\/span><\/span><\/div>\n

<\/p>\n

\tÔng Nguy\u1ec5n \u0110\u1ee9c Tài – Ch\u1ee7 t\u1ecbch H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb Công ty \u0110\u1ea7u t\u01b0 Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng (MWG) – v\u1eeba nêu nh\u1eefng thông \u0111i\u1ec7p m\u1edbi \u0111\u1ebfn c\u1ed5 \u0111ông, khách hàng và ng\u01b0\u1eddi lao \u0111\u1ed9ng trong báo cáo th\u01b0\u1eddng niên 2022.<\/span><\/span><\/div>\n
\t <\/div>\n
\tDoanh nghi\u1ec7p tr\u1ea3i qua n\u0103m 2022 \u0111\u1ea7y thách th\u1ee9c do y\u1ebfu t\u1ed1 khách quan là tình hình v\u0129 mô không thu\u1eadn l\u1ee3i và c\u1ea3 nguyên nhân ch\u1ee7 quan là quy\u1ebft \u0111\u1ecbnh tái c\u1ea5u trúc quy\u1ebft li\u1ec7t \u0111\u1ec3 v\u1eadn hành tinh g\u1ecdn, hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/span><\/div>\n
\t <\/div>\n
\tT\u1eadp \u0111oàn bán l\u1ebb này ghi nh\u1eadn doanh thu thu\u1ea7n h\u01a1n 133.400 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 8% so v\u1edbi cùng k\u1ef3. Trong khi l\u1ee3i nhu\u1eadn sau thu\u1ebf l\u1ea1i gi\u1ea3m 8% so v\u1edbi cùng k\u1ef3, ch\u1ec9 còn h\u01a1n 4.100 t\u1ef7 \u0111\u1ed3ng.<\/span><\/span><\/div>\n
\t <\/div>\n
\t"L\u1ea7n \u0111\u1ea7u tiên k\u1ec3 t\u1eeb khi niêm y\u1ebft, MWG ch\u1ec9 hoàn thành \u0111\u01b0\u1ee3c 95% ch\u1ec9 tiêu doanh thu và 65% ch\u1ec9 tiêu l\u1ee3i nhu\u1eadn so v\u1edbi k\u1ebf ho\u1ea1ch"<\/em>, ông Tài th\u1eeba nh\u1eadn.<\/span><\/span><\/div>\n
\t <\/div>\n
\tSau nhi\u1ec1u n\u0103m t\u0103ng tr\u01b0\u1edfng cao và liên t\u1ee5c d\u1ed3n s\u1ee9c cho m\u1edf r\u1ed9ng, nh\u1eefng “c\u01a1n gió ng\u01b0\u1ee3c” trong n\u0103m 2022 \u0111\u01b0\u1ee3c xem là c\u01a1 h\u1ed9i \u0111\u1ec3 công ty t\u1eadp trung rà soát ho\u1ea1t \u0111\u1ed9ng kinh doanh và c\u1ee7ng c\u1ed1 n\u1ed9i l\u1ef1c.<\/span><\/span> \t<\/p>\n
\t\t\"\"<\/span><\/span><\/div>\n

\t<\/p>\n

\t\tHi\u1ec7n MWG là nhà bán l\u1ebb hàng \u0111\u1ea7u Vi\u1ec7t Nam v\u1edbi quy mô doanh thu 5,5 t\u1ef7 USD và m\u1ea1ng l\u01b0\u1edbi h\u01a1n 5.500 c\u1eeda hàng trên toàn qu\u1ed1c. Nhà sáng l\u1eadp nói r\u1eb1ng dám th\u1eed nghi\u1ec7m và ch\u1ea5p nh\u1eadn s\u1eeda sai là không th\u1ec3 thi\u1ebfu \u0111\u1ec3 t\u1ea1o ra nh\u1eefng \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng và phát tri\u1ec3n v\u01b0\u1ee3t b\u1eadc trong t\u01b0\u01a1ng lai.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tTh\u1ef1c t\u1ebf, th\u1eed nghi\u1ec7m c\u1ee7a t\u1eadp \u0111oàn này v\u1eabn có nh\u1eefng k\u1ebft qu\u1ea3 \u0111áng k\u1ec3 nh\u01b0 chu\u1ed7i \u0110i\u1ec7n Máy Xanh Supermini (mô hình c\u1eeda hàng siêu nh\u1ecf) \u0111ã mang v\u1ec1 doanh thu 10.000 t\u1ef7 \u0111\u1ed3ng t\u1eeb h\u01a1n 1.000 \u0111i\u1ec3m bán, ch\u1ec9 sau h\u01a1n 2 n\u0103m m\u1edf r\u1ed9ng.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tHay TopZone – chu\u1ed7i c\u1eeda hàng \u1ee7y quy\u1ec1n chính hãng chuyên kinh doanh các s\u1ea3n ph\u1ea9m Apple t\u1ea1i Vi\u1ec7t Nam \u0111\u01b0\u1ee3c ra m\u1eaft t\u1eeb tháng 10\/2021 – \u0111óng góp h\u01a1n 2.600 t\u1ef7 \u0111\u1ed3ng doanh thu t\u1eeb 100 \u0111i\u1ec3m bán.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tNg\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u t\u1eadp \u0111oàn c\u0169ng th\u1eb3ng th\u1eafn nhìn nh\u1eadn còn có nh\u1eefng th\u1ee9 ch\u01b0a làm t\u1ed1t, nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 t\u1ed3n t\u1ea1i và thích nghi v\u1edbi \u0111i\u1ec1u ki\u1ec7n kinh doanh \u0111ang thay \u0111\u1ed5i nhanh chóng, nh\u1eefng c\u1ea3n tr\u1edf ph\u1ea3i m\u1ea1nh m\u1ebd c\u1eaft b\u1ecf \u0111\u1ec3 công ty có th\u1ec3 \u0111i xa h\u01a1n.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tNh\u01b0 chu\u1ed7i bán l\u1ebb th\u1ef1c ph\u1ea9m và hàng tiêu dùng Bách Hóa Xanh \u0111ã tr\u1ea3i qua cu\u1ed9c “\u0111\u1ea1i ph\u1eabu” toàn di\u1ec7n; bao g\u1ed3m tái \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1eeb mô hình “ch\u1ee3 hi\u1ec7n \u0111\u1ea1i” thành “siêu th\u1ecb mini”, nâng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, c\u1eaft gi\u1ea3m m\u1ed9t lo\u1ea1t c\u1eeda hàng không hi\u1ec7u qu\u1ea3.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tSau tái c\u1ea5u trúc, t\u1eadp \u0111oàn này ch\u1ec9 còn qu\u1ea3n lý 1.728 c\u1eeda hàng (gi\u1ea3m g\u1ea7n 20% so v\u1edbi 2021). Doanh thu trung bình trong nh\u1eefng tháng cu\u1ed1i n\u0103m \u1ed5n \u0111\u1ecbnh \u1edf m\u1ee9c 1,3-1,4 t\u1ef7 \u0111\u1ed3ng\/c\u1eeda hàng.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tDù gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng \u0111i\u1ec3m, t\u1ed5ng doanh thu c\u1ee7a Bách Hóa Xanh v\u1eabn \u0111\u1ea1t h\u01a1n 27.000 t\u1ef7 \u0111\u1ed3ng, b\u1eb1ng 96% m\u1ee9c doanh thu k\u1ef7 l\u1ee5c c\u1ee7a n\u0103m 2021 (khi khách hàng tích tr\u1eef hàng thi\u1ebft y\u1ebfu trong các \u0111\u1ee3t bùng phát d\u1ecbch Covid-19).<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tChu\u1ed7i nhà thu\u1ed1c An Khang sau khi \u0111\u1ea1t quy mô 500 c\u1eeda hàng \u0111ã t\u1ea1m ng\u01b0ng m\u1edf r\u1ed9ng \u0111\u1ec3 t\u1eadp trung t\u0103ng doanh thu trên m\u1ed7i \u0111i\u1ec3m bán, ki\u1ec3m soát chi phí \u0111\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn v\u1eadn hành có l\u1ee3i nhu\u1eadn.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tMWG còn ch\u1ee7 \u0111\u1ed9ng thu h\u1eb9p các chu\u1ed7i m\u1edbi, ch\u1ea5m d\u1ee9t nh\u1eefng th\u1eed nghi\u1ec7m mà không có ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng \u0111\u1ee7 l\u1edbn trong t\u01b0\u01a1ng lai.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\t"Tôi tin r\u1eb1ng m\u1ed7i thành công hay th\u1ea5t b\u1ea1i \u0111\u1ec1u mang l\u1ea1i bài h\u1ecdc kinh nghi\u1ec7m sâu s\u1eafc, là tr\u1ea3i nghi\u1ec7m quý báu giúp \u0111\u1ed9i ng\u0169 lãnh \u0111\u1ea1o k\u1ebf th\u1eeba luôn t\u1ec9nh táo, th\u1eadn tr\u1ecdng và k\u1ef7 lu\u1eadt trong các quy\u1ebft sách \u0111i\u1ec1u hành"<\/em>, ông Tài nhìn nh\u1eadn.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\t\u0110\u1ed1i v\u1edbi b\u1ee9c tranh kinh doanh 2023, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u t\u1eadp \u0111oàn \u0111\u01b0a ra góc nhìn có ph\u1ea7n bi quan khi khách hàng có tâm lý tiêu dùng ti\u1ebft ki\u1ec7m c\u0169ng nh\u01b0 chi phí doanh nghi\u1ec7p t\u0103ng cao s\u1ebd khó thay \u0111\u1ed5i trong n\u0103m 2023.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tCác di\u1ec5n bi\u1ebfn v\u0129 mô b\u1ea5t l\u1ee3i s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn toàn b\u1ed9 các doanh nghi\u1ec7p trong n\u1ec1n kinh t\u1ebf. Khi \u0111ó, các doanh nghi\u1ec7p không \u0111\u1ee7 s\u1ee9c ch\u1ed1ng ch\u1ecbu, không có kh\u1ea3 n\u0103ng c\u1ea1nh tranh s\u1ebd ph\u1ea3i r\u1eddi kh\u1ecfi th\u1ecb tr\u01b0\u1eddng.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tDù v\u1eady, trong khó kh\u0103n luôn có c\u01a1 h\u1ed9i, ch\u1ee7 t\u1ecbch MWG nói r\u1eb1ng s\u1ef1 ch\u1ee7 \u0111\u1ed9ng gi\u1ea3i quy\u1ebft các v\u1ea5n \u0111\u1ec1 n\u1ed9i t\u1ea1i và v\u1edbi l\u1ee3i th\u1ebf tài chính v\u1eefng vàng s\u1ebd là n\u1ec1n t\u1ea3ng cho doanh nghi\u1ec7p s\u1eb5n sàng b\u1ee9t phá khi ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t, tiêu dùng h\u1ed3i ph\u1ee5c tr\u1edf l\u1ea1i.<\/p>\n

\t\tNgu\u1ed3n: Zingnews<\/em><\/span><\/span><\/div>\n<\/p><\/div>\n

\t\t <\/p>\n","protected":false},"excerpt":{"rendered":"

Ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u t\u1eadp \u0111oàn nhìn nh\u1eadn doanh nghi\u1ec7p \u0111ã dám th\u1eed nghi\u1ec7m và ch\u1ea5p nh\u1eadn s\u1eeda sai, \u0111\u1ed3ng th\u1eddi \u0111ang chu\u1ea9n b\u1ecb n\u1ec1n t\u1ea3ng cho giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i tr\u1edf l\u1ea1i. Ông Nguy\u1ec5n \u0110\u1ee9c Tài – Ch\u1ee7 t\u1ecbch H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb Công ty \u0110\u1ea7u t\u01b0 Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng (MWG) – v\u1eeba nêu …<\/p>\n","protected":false},"author":1,"featured_media":1945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3],"tags":[],"class_list":["post-1944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cafe-doanh-nhan-e253"],"yoast_head":"\nCh\u1ee7 t\u1ecbch Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng n\u00f3i v\u1ec1 l\u1ea7n \u0111\u1ea7u kh\u00f4ng \u0111\u1ea1t k\u1ebf ho\u1ea1ch - FPT Education<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fsb.edu.vn\/chu-tich-the-gioi-di-dong-noi-ve-lan-dau-khong-dat-ke-hoach-s22811111523.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ch\u1ee7 t\u1ecbch Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng n\u00f3i v\u1ec1 l\u1ea7n \u0111\u1ea7u kh\u00f4ng \u0111\u1ea1t k\u1ebf ho\u1ea1ch - FPT Education\" \/>\n<meta property=\"og:description\" content=\"Ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u t\u1eadp \u0111oàn nhìn nh\u1eadn doanh nghi\u1ec7p \u0111ã dám th\u1eed nghi\u1ec7m và ch\u1ea5p nh\u1eadn s\u1eeda sai, \u0111\u1ed3ng th\u1eddi \u0111ang chu\u1ea9n b\u1ecb n\u1ec1n t\u1ea3ng cho giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i tr\u1edf l\u1ea1i. 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