{"id":1969,"date":"2023-05-22T18:43:06","date_gmt":"2023-05-22T11:43:06","guid":{"rendered":"https:\/\/fsb-web.tranbang.work\/trai-nghiem-nhan-vien-tot-co-tao-ra-tien\/"},"modified":"2023-05-22T18:43:06","modified_gmt":"2023-05-22T11:43:06","slug":"trai-nghiem-nhan-vien-tot-co-tao-ra-tien-s22811111542","status":"publish","type":"post","link":"https:\/\/fsb.edu.vn\/en\/trai-nghiem-nhan-vien-tot-co-tao-ra-tien-s22811111542.html","title":{"rendered":"Tr\u1ea3i nghi\u1ec7m nh\u00e2n vi\u00ean t\u1ed1t c\u00f3 t\u1ea1o ra ti\u1ec1n?"},"content":{"rendered":"

Tr\u1ea3i nghi\u1ec7m nhân viên giúp doanh nghi\u1ec7p t\u1ea1o ra ti\u1ec1n b\u1eb1ng các cách v\u1eeba tr\u1ef1c ti\u1ebfp, v\u1eeba gián ti\u1ebfp, \u0111\u1ed3ng th\u1eddi b\u1ec1n v\u1eefng.<\/strong><\/span><\/span><\/span> <\/p>\n

\t\"\"<\/span><\/span><\/div>\n

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\tXây d\u1ef1ng tr\u1ea3i nghi\u1ec7m nhân viên (EX) t\u1ed1t thúc \u0111\u1ea9y s\u1ef1 g\u1eafn k\u1ebft<\/em><\/span><\/span>
\t <\/div>\n
\tNói v\u1ec1 tr\u1ea3i nghi\u1ec7m khách hàng (CX) thì Zappos d\u01b0\u1eddng nh\u01b0 là m\u1ed9t ví d\u1ee5 r\u1ea5t \u0111i\u1ec3n hình trên th\u1ebf gi\u1edbi v\u1edbi câu nói kinh \u0111i\u1ec3n c\u1ee7a Tony Hsieh, nhà sáng l\u1eadp c\u1ee7a Zappos: “Chúng tôi là công ty làm vi\u1ec7c vì khách hàng, và tình c\u1edd chúng tôi bán giày”<\/em>.<\/span><\/span><\/div>\n
\t <\/div>\n
\t\u0110i\u1ec1u thú v\u1ecb là ch\u1ee7 \u0111ích ban \u0111\u1ea7u c\u1ee7a Zappos là t\u1ea1o tr\u1ea3i nghi\u1ec7m nhân viên (EX) xu\u1ea5t s\u1eafc thay vì CX. H\u1ecd t\u1eadp trung vào nhân viên, vào m\u1ed9t v\u0103n hoá m\u1ea1nh n\u01a1i nhân viên \u0111\u01b0\u1ee3c quy\u1ec1n t\u1ef1 ch\u1ee7 và mang l\u1ea1i tr\u1ea3i nghi\u1ec7m khách hàng xu\u1ea5t s\u1eafc. Tony Hsieh \u0111ã chú tâm xây d\u1ef1ng v\u0103n hóa doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 h\u1ea1nh phúc trong công vi\u1ec7c và cu\u1ed9c s\u1ed1ng, khi\u1ebfn nhân viên c\u1ea3m th\u1ea5y vui v\u1ebb và hài lòng tuy\u1ec7t \u0111\u1ed1i.<\/span><\/span><\/div>\n
\t <\/div>\n
\tN\u0103m 2009, doanh thu Zappos t\u0103ng lên 1 t\u1ef7 USD khi\u1ebfn Amazon b\u1ecb thuy\u1ebft ph\u1ee5c và quy\u1ebft \u0111\u1ecbnh mua l\u1ea1i Zappos.com v\u1edbi m\u1ed9t tho\u1ea3 thu\u1eadn tr\u1ecb giá kho\u1ea3ng 1,2 t\u1ef7 USD.<\/span><\/span><\/div>\n
\t <\/div>\n
\t\u0110\u01b0\u1ee3c Great Place To Work x\u1ebfp h\u1ea1ng là m\u1ed9t trong nh\u1eefng n\u01a1i làm vi\u1ec7c t\u1ed1t nh\u1ea5t t\u1ea1i M\u1ef9, có t\u1edbi 82% nhân s\u1ef1 c\u1ee7a Zappos kh\u1eb3ng \u0111\u1ecbnh công ty này là m\u1ed9t n\u01a1i làm vi\u1ec7c tuy\u1ec7t v\u1eddi, trong khi t\u1ef7 l\u1ec7 trung bình c\u1ee7a các công ty có tr\u1ee5 s\u1edf t\u1ea1i M\u1ef9 là 57%.<\/span><\/span><\/div>\n
\t <\/div>\n
\t“Kha khá công ty th\u1ea5y làm CX mãi mà không hi\u1ec7u qu\u1ea3, h\u1ecd nh\u1eadn ra r\u1eb1ng không th\u1ec3 có CX xu\u1ea5t s\u1eafc n\u1ebfu EX t\u1ed3i t\u1ec7. Nhân viên su\u1ed1t ngày phàn nàn kêu than thì khó t\u1ea1o tr\u1ea3i nghi\u1ec7m t\u1ed1t cho khách hàng. Doanh nghi\u1ec7p có th\u1ec3 b\u1eaft nhân viên c\u01b0\u1eddi m\u1ed9t cách mi\u1ec5n c\u01b0\u1ee1ng và \u0111o l\u01b0\u1eddng nh\u01b0ng không b\u1eaft h\u1ecd c\u01b0\u1eddi t\u1eeb trái tim \u0111\u01b0\u1ee3c”<\/em>, chuyên gia nhân s\u1ef1 Tr\u1ea7n Th\u1ecb Thu H\u1ed3ng, CEO c\u1ee7a H\u1ecdc Vi\u1ec7n ACEX nói.<\/span><\/span><\/div>\n
\t <\/div>\n
\tCác nghiên c\u1ee9u \u0111ã ch\u1ec9 ra, tr\u1ea3i nghi\u1ec7m nhân viên t\u1ed1t s\u1ebd tác \u0111\u1ed9ng tích c\u1ef1c \u0111\u1ebfn hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/span><\/div>\n
\t <\/div>\n
\tTheo GS. Jordan Peterson, n\u1ebfu t\u1ed5 ch\u1ee9c có tr\u1ea3i nghi\u1ec7m h\u1ed9i nh\u1eadp nhân s\u1ef1 m\u1edbi xu\u1ea5t s\u1eafc thì kh\u1ea3 n\u0103ng l\u01b0u gi\u1eef nhân s\u1ef1 m\u1edbi t\u0103ng 82% và hi\u1ec7u su\u1ea5t nhân s\u1ef1 m\u1edbi t\u0103ng lên 72%. Trong khi \u0111ó, t\u1ed5 ch\u1ee9c t\u01b0 v\u1ea5n Boston Consulting Group (BCG) ch\u1ec9 ra, doanh thu \u1edf các t\u1ed5 ch\u1ee9c có tr\u1ea3i nghi\u1ec7m tuy\u1ec3n d\u1ee5ng t\u1ed1t s\u1ebd t\u0103ng lên h\u01a1n ba l\u1ea7n.<\/span><\/span><\/div>\n
\t <\/div>\n
\tJason Morgan, tác gi\u1ea3 c\u1ee7a cu\u1ed1n The Employee Experience Advantage c\u0169ng th\u1ed1ng kê, doanh thu thu trung bình c\u1ee7a nh\u1eefng doanh nghi\u1ec7p có tr\u1ea3i nghi\u1ec7m nhân viên t\u1ed1t có doanh thu cao g\u1ea5p 2,5 l\u1ea7n, l\u1ee3i nhu\u1eadn\/nhân viên cao h\u01a1n 4,3 l\u1ea7n, phát tri\u1ec3n nhân viên cao h\u01a1n 1,5 l\u1ea7n và thu nh\u1eadp bình quân\/nhân viên cao h\u01a1n 1,6 l\u1ea7n so v\u1edbi các công ty ch\u01b0a chú tr\u1ecdng làm tr\u1ea3i nghi\u1ec7m nhân viên.<\/span><\/span><\/div>\n
\t <\/div>\n
\tTr\u1ea3i nghi\u1ec7m nhân viên là hành trình c\u1ee7a nhân viên \u0111i cùng hành trình c\u1ee7a t\u1ed5 ch\u1ee9c, g\u1ed3m các t\u01b0\u01a1ng tác c\u1ee7a nhân viên v\u1edbi t\u1ed5 ch\u1ee9c t\u1eeb khi gia nh\u1eadp t\u1edbi khi r\u1eddi kh\u1ecfi t\u1ed5 ch\u1ee9c.<\/span><\/span><\/div>\n
\t <\/div>\n
\tLàm tr\u1ea3i nghi\u1ec7m nhân viên là tìm ra cách th\u1ee9c \u0111\u1ec3 gia t\u0103ng c\u1ea3m nh\u1eadn tích c\u1ef1c c\u1ee7a nhân viên trong su\u1ed1t hành trình t\u01b0\u01a1ng tác v\u1edbi t\u1ed5 ch\u1ee9c, k\u1ebft h\u1ee3p t\u1eeb ba chi\u1ec1u nhìn v\u1ec1 t\u1ed5 ch\u1ee9c, con ng\u01b0\u1eddi và công vi\u1ec7c \u0111\u1ec3 gia t\u0103ng g\u1eafn k\u1ebft và hi\u1ec7u qu\u1ea3 c\u1ee7a cá nhân và t\u1ed5 ch\u1ee9c.<\/span><\/span><\/div>\n
\t <\/div>\n
\tTheo bà H\u1ed3ng, tr\u1ea3i nghi\u1ec7m nhân viên tích c\u1ef1c s\u1ebd thúc \u0111\u1ea9y s\u1ef1 g\u1eafn k\u1ebft. Nhân viên g\u1eafn k\u1ebft s\u1ebd t\u1ea1o \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t v\u01b0\u1ee3t tr\u1ed9i, t\u1eeb \u0111ó, gia t\u0103ng hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1ed5 ch\u1ee9c, khi\u1ebfn nhân tài g\u1eafn bó và khi\u1ebfn v\u0103n hoá t\u1ed5 ch\u1ee9c ngày càng m\u1ea1nh.<\/span><\/span><\/div>\n
\t <\/div>\n
\tDù không g\u1ecdi tên và ch\u01b0a làm m\u1ed9t cách có ch\u1ee7 \u0111ích nh\u01b0ng th\u1ef1c t\u1ebf nhi\u1ec1u công ty t\u1ea1i Vi\u1ec7t Nam \u0111ã làm tr\u1ea3i nghi\u1ec7m nhân viên v\u1edbi nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 t\u1ea1o m\u1ed9t môi tr\u01b0\u1eddng làm vi\u1ec7c n\u01a1i ng\u01b0\u1eddi lao \u0111\u1ed9ng có kh\u1ea3 n\u0103ng \u0111óng góp ngày càng nhi\u1ec1u giá tr\u1ecb cho t\u1ed5 ch\u1ee9c. Càng ngày, các công ty càng chú tr\u1ecdng y\u1ebfu t\u1ed1 EX vì nh\u1eefng l\u1ee3i ích b\u1ea5t ng\u1edd mà nó mang l\u1ea1i.<\/span><\/span><\/div>\n
\t <\/div>\n
\tGolden Gate là m\u1ed9t trong s\u1ed1 nh\u1eefng ví d\u1ee5 v\u1ec1 chú tr\u1ecdng \u0111\u1ea7u t\u01b0 cho tr\u1ea3i nghi\u1ec7m nhân viên \u1edf Vi\u1ec7t Nam. T\u1ef7 l\u1ec7 ngh\u1ec9 vi\u1ec7c n\u0103m 2019 \u1edf Golden Gate là 90%. M\u1eb7c dù \u0111\u01b0\u1ee3c ông Hoàng Qu\u1ed1c Khánh, Giám \u0111\u1ed1c kh\u1ed1i v\u1eadn hành Golden Gate \u0111ánh giá là m\u1ed9t con s\u1ed1 lý t\u01b0\u1edfng \u0111\u1ed1i v\u1edbi \u0111\u1eb7c thù ngành F&B nh\u01b0ng t\u1ef7 l\u1ec7 này c\u0169ng \u0111ã \u0111\u01b0\u1ee3c Golden Gate gi\u1ea3m xu\u1ed1ng còn 70% trong n\u0103m ti\u1ebfp theo nh\u1edd tìm ki\u1ebfm và \u0111\u1ea7u t\u01b0 vào nh\u1eefng \u0111i\u1ec1u làm nên s\u1ef1 h\u1ea1nh phúc c\u1ee7a nhân viên.<\/span><\/span><\/p>\n
\t\tT\u1eebng là giám \u0111\u1ed1c nhân s\u1ef1 c\u1ee7a Golden Gate, bà H\u1ed3ng cho bi\u1ebft, hãng t\u1eebng tri\u1ec3n khai m\u1ed9t d\u1ef1 án v\u1ec1 v\u0103n hoá doanh nghi\u1ec7p trong kho\u1ea3ng g\u1ea7n 1 n\u0103m cho \u0111\u1ebfn khi \u0111\u1ea1i d\u1ecbch n\u1ed5 ra. H\u1ecd nh\u1eadn ra r\u1eb1ng n\u1ebfu ch\u1ec9 t\u1eadp trung làm v\u0103n hoá thì khó và “t\u1eafc” liên t\u1ee5c.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tN\u0103m 2020, Golden Gate quy\u1ebft \u0111\u1ecbnh \u0111o l\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m nhân viên c\u1ee7a toàn h\u1ec7 th\u1ed1ng và tìm ra nh\u1eefng v\u1ea5n \u0111\u1ec1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 hài lòng c\u1ee7a nhân viên nh\u01b0: vi\u1ec7c \u0111ánh giá công b\u1eb1ng trong công vi\u1ec7c và s\u1ef1 ghi nh\u1eadn t\u1eeb c\u1ea5p trên. H\u1ecd t\u1eadp trung c\u1ea3i thi\u1ec7n hai ch\u1ec9 s\u1ed1 này, \u0111\u1eb7c bi\u1ec7t là t\u1ea1o v\u0103n hoá ghi nh\u1eadn \u0111óng góp c\u1ee7a \u0111\u1ed9i ng\u0169 nhân viên.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\t“Tr\u1ea3i nghi\u1ec7m nhân viên giúp doanh nghi\u1ec7p t\u1ea1o ra ti\u1ec1n b\u1eb1ng các cách v\u1eeba tr\u1ef1c ti\u1ebfp, v\u1eeba gián ti\u1ebfp, \u0111\u1ed3ng th\u1eddi b\u1ec1n v\u1eefng”<\/em>, bà H\u1ed3ng nói.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tM\u1ed7i doanh nghi\u1ec7p có m\u1ed9t \u0111\u1eb7c thù và b\u1ed1i c\u1ea3nh khác nhau nên có nh\u1eefng lý do khác nhau trong vi\u1ec7c l\u1ef1a ch\u1ecdn t\u1eadp trung \u0111\u1ea7u t\u01b0 xây d\u1ef1ng tr\u1ea3i nghi\u1ec7m nhân viên.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tQuan sát c\u1ee7a bà H\u1ed3ng sau nhi\u1ec1u n\u0103m làm vi\u1ec7c trong ngành nhân s\u1ef1 cho th\u1ea5y, các công ty l\u1edbn n\u01b0\u1edbc ngoài coi tr\u1ecdng quá trình thu hút và gi\u1eef nhân s\u1ef1 trong giai \u0111o\u1ea1n \u0111\u1ea7u vì tính ch\u1ea5t ngày càng ít trung thành c\u1ee7a ng\u01b0\u1eddi lao \u0111\u1ed9ng v\u1edbi t\u1ed5 ch\u1ee9c. N\u1ebfu s\u1ed1 n\u0103m g\u1eafn bó t\u1eeb 5-7 n\u0103m là bình th\u01b0\u1eddng nhi\u1ec1u n\u0103m v\u1ec1 tr\u01b0\u1edbc thì vi\u1ec7c g\u1eafn bó kho\u1ea3ng 2 n\u0103m tr\u1edf l\u1ea1i \u0111ã tr\u1edf thành \u0111\u1eb7c thù c\u1ee7a ng\u01b0\u1eddi lao \u0111\u1ed9ng sau \u0111\u1ea1i d\u1ecbch.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tT\u1ef7 l\u1ec7 nh\u1ea3y vi\u1ec7c cao \u0111\u1ed3ng nghi\u1ec7p v\u1edbi chi phí mà doanh nghi\u1ec7p b\u1ecf ra c\u0169ng r\u1ea5t l\u1edbn. Theo tính toán c\u1ee7a CEO ACEX, m\u1ed9t ng\u01b0\u1eddi m\u1ea5t 3-4 tháng m\u1edbi làm tròn vai, n\u1ebfu làm tr\u1ea3i nghi\u1ec7m t\u1ed1t thì có th\u1ec3 rút ng\u1eafn xu\u1ed1ng 1-2 tháng. Trung bình, m\u1ed9t ng\u01b0\u1eddi lao \u0111\u1ed9ng ph\u1ea3i làm \u0111\u1ebfn tháng th\u1ee9 6, th\u1eadm chí \u0111\u1ebfn 1 n\u0103m thì công ty m\u1edbi v\u1ec1 \u0111i\u1ec3m hoà v\u1ed1n. Do \u0111ó, n\u1ebfu t\u1ed1i \u01b0u quá trình này thông qua xây d\u1ef1ng tr\u1ea3i nghi\u1ec7m nhân viên t\u1ed1t thì có th\u1ec3 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u chi phí, bên c\u1ea1nh vi\u1ec7c gia t\u0103ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng cho doanh nghi\u1ec7p.<\/span><\/span><\/div>\n
\t\t <\/div>\n
\t\tNghiên c\u1ee9u t\u1eeb h\u01a1n 250 công ty do Kennedy Fitch th\u1ef1c hi\u1ec7n n\u0103m 2018 cho th\u1ea5y, các lý do chính là \u0111\u1ec3 \u0111áp \u1ee9ng các yêu c\u1ea7u chi\u1ebfn l\u01b0\u1ee3c và t\u0103ng tr\u01b0\u1edfng kinh doanh; thúc \u0111\u1ea9y v\u0103n hoá l\u1ea5y con ng\u01b0\u1eddi làm trung tâm; xây d\u1ef1ng \u0111\u01b0\u1ee3c HR l\u1ea5y khách hàng làm trung tâm; t\u1ea1o d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh; t\u0103ng m\u1ee9c \u0111\u1ed9 hài lòng c\u1ee7a khách hàng và tr\u1ea3i nghi\u1ec7m khách hàng; gia t\u0103ng g\u1eafn k\u1ebft và gi\u1eef chân nhân tài; t\u0103ng hi\u1ec7u su\u1ea5t.<\/p>\n

\t\tNgu\u1ed3n: The Leader<\/em><\/span><\/span><\/div>\n<\/p><\/div>\n

\t\t <\/p>\n","protected":false},"excerpt":{"rendered":"

Tr\u1ea3i nghi\u1ec7m nhân viên giúp doanh nghi\u1ec7p t\u1ea1o ra ti\u1ec1n b\u1eb1ng các cách v\u1eeba tr\u1ef1c ti\u1ebfp, v\u1eeba gián ti\u1ebfp, \u0111\u1ed3ng th\u1eddi b\u1ec1n v\u1eefng. Xây d\u1ef1ng tr\u1ea3i nghi\u1ec7m nhân viên (EX) t\u1ed1t thúc \u0111\u1ea9y s\u1ef1 g\u1eafn k\u1ebft   Nói v\u1ec1 tr\u1ea3i nghi\u1ec7m khách hàng (CX) thì Zappos d\u01b0\u1eddng nh\u01b0 là m\u1ed9t ví d\u1ee5 r\u1ea5t \u0111i\u1ec3n hình …<\/p>\n","protected":false},"author":1,"featured_media":1970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3],"tags":[],"class_list":["post-1969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cafe-doanh-nhan-e253"],"yoast_head":"\nTr\u1ea3i nghi\u1ec7m nh\u00e2n vi\u00ean t\u1ed1t c\u00f3 t\u1ea1o ra ti\u1ec1n? - FPT Education<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fsb.edu.vn\/trai-nghiem-nhan-vien-tot-co-tao-ra-tien-s22811111542.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tr\u1ea3i nghi\u1ec7m nh\u00e2n vi\u00ean t\u1ed1t c\u00f3 t\u1ea1o ra ti\u1ec1n? - FPT Education\" \/>\n<meta property=\"og:description\" content=\"Tr\u1ea3i nghi\u1ec7m nhân viên giúp doanh nghi\u1ec7p t\u1ea1o ra ti\u1ec1n b\u1eb1ng các cách v\u1eeba tr\u1ef1c ti\u1ebfp, v\u1eeba gián ti\u1ebfp, \u0111\u1ed3ng th\u1eddi b\u1ec1n v\u1eefng. 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