{"id":2041,"date":"2023-11-27T18:45:39","date_gmt":"2023-11-27T11:45:39","guid":{"rendered":"https:\/\/fsb-web.tranbang.work\/chuyen-gia-ai-dang-co-gang-thau-hieu-de-giong-con-nguoi-hon\/"},"modified":"2024-01-22T10:39:25","modified_gmt":"2024-01-22T03:39:25","slug":"chuyen-gia-ai-dang-co-gang-thau-hieu-de-giong-con-nguoi-hon-s22811111586","status":"publish","type":"post","link":"https:\/\/fsb.edu.vn\/en\/chuyen-gia-ai-dang-co-gang-thau-hieu-de-giong-con-nguoi-hon-s22811111586.html","title":{"rendered":"Chuy\u00ean gia: AI \u0111ang c\u1ed1 g\u1eafng th\u1ea5u hi\u1ec3u \u0111\u1ec3 gi\u1ed1ng con ng\u01b0\u1eddi h\u01a1n"},"content":{"rendered":"

\u00d4ng L\u00ea Qu\u1ed1c Vinh cho r\u1eb1ng, ngh\u1ecbch l\u00fd l\u1edbn nh\u1ea5t hi\u1ec7n nay l\u00e0 con ng\u01b0\u1eddi ng\u00e0y c\u00e0ng thi\u1ebfu \u0111i t\u00ednh nh\u00e2n b\u1ea3n, trong khi m\u00e1y m\u00f3c \u0111ang c\u1ed1 g\u1eafng th\u1ea5u hi\u1ec3u \u0111\u1ec3 gi\u1ed1ng ng\u01b0\u1eddi h\u01a1n.<\/span><\/span><\/span><\/strong><\/p>\n

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\u00d4ng L\u00ea Qu\u1ed1c Vinh – Ch\u1ee7 t\u1ecbch Le Bros, Ph\u00f3 Ch\u1ee7 t\u1ecbch CSMO Vi\u1ec7t Nam.<\/em><\/span><\/span><\/div>\n
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B\u00ean l\u1ec1 s\u1ef1 ki\u1ec7n VSMCamp & CSMOSummit 2023 t\u1ea1i TP.HCM, Ch\u1ee7 t\u1ecbch Le Bros – Ph\u00f3 Ch\u1ee7 t\u1ecbch CSMO Vietnam L\u00ea Qu\u1ed1c Vinh tr\u00f2 chuy\u1ec7n v\u1edbi VTC News v\u1ec1 nh\u1eefng bi\u1ebfn \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng marketing tr\u01b0\u1edbc l\u00e0n s\u00f3ng ph\u00e1t tri\u1ec3n c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI).<\/span><\/span><\/div>\n
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Kinh t\u1ebf Vi\u1ec7t Nam n\u00f3i ri\u00eang v\u00e0 th\u1ebf gi\u1edbi n\u00f3i chung v\u1eabn \u0111ang \u1edf trong giai \u0111o\u1ea1n c\u1ef1c k\u1ef3 kh\u00f3 kh\u0103n. C\u00e1c doanh nghi\u1ec7p ph\u1ea3i r\u1ea5t n\u1ed7 l\u1ef1c xoay s\u1edf \u0111\u1ec3 tr\u1ee5 l\u1ea1i th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 t\u00ecm h\u01b0\u1edbng ph\u00e1t tri\u1ec3n m\u1edbi. Trong l\u00fac n\u00e0y, \u0111\u00e2u l\u00e0 gi\u1ea3i ph\u00e1p marketing hi\u1ec7u qu\u1ea3, th\u01b0a \u00f4ng?<\/strong><\/span><\/span><\/div>\n
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Khi kinh t\u1ebf kh\u00f3 kh\u0103n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f2n d\u1ec5 d\u00e0ng chi ti\u1ec1n mua s\u1eafm n\u1eefa. \u0110i\u1ec1u n\u00e0y bu\u1ed9c ng\u01b0\u1eddi l\u00e0m marketing ph\u1ea3i x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng nh\u1eb1m t\u1ea1o ra \u201cnhu c\u1ea7u\u201d cho kh\u00e1ch h\u00e0ng.<\/span><\/span><\/div>\n
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Ng\u01b0\u1eddi l\u00e0m marketing s\u1ebd ph\u1ea3i hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch, l\u00fd gi\u1ea3i v\u00ec sao h\u1ecd th\u00edch s\u1ea3n ph\u1ea9m n\u00e0y, v\u00e0 v\u00ec sao c\u1ea7n mua s\u1ea3n ph\u1ea9m \u1ea5y.<\/span><\/span><\/div>\n
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AI s\u1ebd \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c thu th\u1eadp, ph\u00e2n t\u00edch d\u1eef li\u1ec7u, t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c \u201cnhu c\u1ea7u\u201d n\u00e0y cho kh\u00e1ch h\u00e0ng. Th\u1ea5u hi\u1ec3u v\u1ea5n \u0111\u1ec1 n\u00e0y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng, v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3\u00a0 marketing.<\/span><\/span><\/div>\n
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V\u1eady ph\u1ea3i ch\u0103ng \u201cAI gi\u1ecfi nh\u1ea5t l\u00e0 c\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00f4ng ty v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u201d?<\/strong><\/span><\/span><\/div>\n
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B\u1ea1n c\u00f3 th\u1ea5y m\u1ed9t ngh\u1ecbch l\u00fd r\u1ea5t l\u1edbn hi\u1ec7n nay kh\u00f4ng? Khi giao ti\u1ebfp c\u1ee7a con ng\u01b0\u1eddi ng\u00e0y c\u00e0ng thi\u1ebfu \u0111i t\u00ednh nh\u00e2n b\u1ea3n, giao ti\u1ebfp thi\u1ebfu c\u1ea3m x\u00fac, tr\u1edf n\u00ean kh\u00f4 khan, kh\u00f4ng quan t\u00e2m \u0111\u1ebfn c\u1ea3m x\u00fac, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i ph\u01b0\u01a1ng th\u00ec m\u00e1y m\u00f3c l\u1ea1i \u0111ang c\u1ed1 g\u1eafng m\u00f4 ph\u1ecfng giao ti\u1ebfp v\u00e0 th\u1ea5u hi\u1ec3u gi\u1ed1ng con ng\u01b0\u1eddi h\u01a1n.<\/span><\/span><\/div>\n
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Nh\u1eefng ti\u1ebfn b\u1ed9 khoa h\u1ecdc nh\u01b0 internet, m\u1ea1ng x\u00e3 h\u1ed9i, OTT\u2026 r\u1ed3i \u0111\u1ebfn c\u00f4ng ngh\u1ec7 v\u1ec1 gi\u1ecdng n\u00f3i, nh\u00e2n vi\u00ean h\u1ed7 tr\u1ee3 t\u1ef1 \u0111\u1ed9ng, tr\u1ee3 l\u00fd \u1ea3o v\u00e0 chat t\u1ef1 \u0111\u1ed9ng tr\u00ean website\u2026 t\u1ea1o ra nhi\u1ec1u k\u1ebft n\u1ed1i h\u01a1n, nh\u01b0ng l\u1ea1i l\u00e0m gia t\u0103ng kho\u1ea3ng c\u00e1ch gi\u1eefa c\u00e1c c\u00f4ng ty, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u1eefng con ng\u01b0\u1eddi.<\/span><\/span><\/p>\n
Ch\u1eb3ng h\u1ea1n, c\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n h\u00e0ng g\u1ecdi \u0111i\u1ec7n ti\u1ebfp th\u1ecb kh\u00f4ng c\u1ea7n bi\u1ebft ng\u01b0\u1eddi n\u00f3i chuy\u1ec7n v\u1edbi m\u00ecnh l\u00e0 ai, c\u00f3 nhu c\u1ea7u g\u00ec. H\u1ecd n\u00f3i nh\u01b0 c\u00e1i m\u00e1y. Con ng\u01b0\u1eddi d\u1ea7n \u0111ang c\u00f3 xu h\u01b0\u1edbng l\u1ea1m d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 k\u1ebft n\u1ed1i m\u00e0 qu\u00ean \u0111i nh\u1eefng \u0111\u1eb7c t\u00ednh ri\u00eang c\u1ee7a m\u00ecnh \u0111\u00f3 l\u00e0 giao ti\u1ebfp c\u1ea3m x\u00fac.<\/span><\/span><\/div>\n
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Nh\u01b0ng AI c\u00f3 kh\u1ea3 n\u0103ng thu h\u1eb9p kho\u1ea3ng c\u00e1ch \u0111\u00f3 b\u1eb1ng c\u00e1ch gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, trong qu\u00e1 tr\u00ecnh thu th\u1eadp, ph\u00e2n t\u00edch d\u1eef li\u1ec7u h\u00e0nh vi, \u0111\u00e3 c\u00f3 th\u1ec3 th\u1ea5u hi\u1ec3u h\u01a1n v\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 h\u01a1n nhu c\u1ea7u, mong \u0111\u1ee3i, n\u1ed7i \u0111au v\u00e0 t\u00e2m l\u00fd c\u1ee7a t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng truy\u1ec1n th\u00f4ng. AI c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 c\u00e1 nh\u00e2n h\u00f3a v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng theo nh\u1eefng c\u00e1ch ch\u01b0a t\u1eebng t\u1ed3n t\u1ea1i tr\u01b0\u1edbc \u0111\u00e2y.<\/span><\/span><\/div>\n
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AI \u0111\u00e3 gi\u00fap c\u00e1c doanh nghi\u1ec7p h\u00e0nh x\u1eed gi\u1ed1ng nh\u01b0 m\u1ed9t con ng\u01b0\u1eddi. \u0110i\u1ec1u th\u00fa v\u1ecb l\u00e0 ch\u00ednh c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn n\u00e0y \u0111\u00e3 khi\u1ebfn nh\u00e0 l\u00e0m marketing thay \u0111\u1ed5i quan \u0111i\u1ec3m v\u00e0 suy ngh\u0129 v\u1ec1 c\u00e1ch h\u1ecd n\u00ean giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o.<\/span><\/span><\/div>\n
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Cho n\u00ean ch\u00fang ta ph\u1ea3i nh\u00ecn nh\u1eadn l\u1ea1i n\u0103ng l\u1ef1c c\u1ee7a AI. N\u00f3 l\u00e0m \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u vi\u1ec7c, gi\u00fap gi\u1ea3i ph\u00f3ng ch\u00fang ta kh\u1ecfi c\u00f4ng vi\u1ec7c, \u0111\u1ec3 ch\u00fang ta c\u00f3 th\u1eddi gian, n\u0103ng l\u01b0\u1ee3ng t\u00ecm l\u1ea1i s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa con ng\u01b0\u1eddi v\u1edbi nhau. AI s\u1ebd l\u00e0m t\u1ea5t c\u1ea3 nh\u1eefng c\u00f4ng vi\u1ec7c, s\u1ef1 v\u1ee5, m\u00e1y m\u00f3c \u0111\u01a1n gi\u1ea3n. C\u00f2n vi\u1ec7c t\u00ecm c\u00e1ch thay \u0111\u1ed5i th\u1ebf gi\u1edbi, con ng\u01b0\u1eddi s\u1ebd l\u00e0m hay h\u01a1n.<\/span><\/span><\/div>\n
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AI c\u00f3 s\u1ee9c m\u1ea1nh nh\u01b0 v\u1eady, li\u1ec7u n\u00f3 c\u00f3 s\u1edbm tr\u1edf th\u00e0nh m\u1ed1i \u0111e do\u1ea1 cho nh\u1eefng ng\u01b0\u1eddi trong l\u0129nh v\u1ef1c marketing?<\/strong><\/span><\/span><\/div>\n
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C\u00f4ng ngh\u1ec7 kh\u00f4ng t\u1ef1 sinh ra m\u00e0 n\u00f3 \u0111\u01b0\u1ee3c s\u00e1ng t\u1ea1o b\u1edfi con ng\u01b0\u1eddi, con ng\u01b0\u1eddi v\u1eabn l\u00e0 ch\u1ee7 th\u1ec3 c\u1ee7a c\u00f4ng ngh\u1ec7. V\u00ec th\u1ebf, c\u00f3 th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng, x\u00e9t v\u1ec1 t\u1ed5ng th\u1ec3, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o kh\u00f3 c\u00f3 th\u1ec3 thay th\u1ebf con ng\u01b0\u1eddi n\u00f3i chung v\u00e0 ng\u00e0nh marketing n\u00f3i ri\u00eang.<\/span><\/span><\/div>\n
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Hi\u1ec7n t\u1ea1i, AI \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u00f3 ki\u1ec3m so\u00e1t, t\u1ed1i \u01b0u d\u1ea7n, \u0111\u1ec3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 ph\u1ee5c v\u1ee5 con ng\u01b0\u1eddi ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u201cth\u1ebf l\u1ef1c\u201d thay th\u1ebf con ng\u01b0\u1eddi. Tuy nhi\u00ean AI c\u00f3 th\u1ec3 thay th\u1ebf con ng\u01b0\u1eddi \u1edf m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c, c\u00f4ng vi\u1ec7c nh\u1ea5t \u0111\u1ecbnh. V\u00ed d\u1ee5 trong ng\u00e0nh marketing, c\u00f3 nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c tr\u00ed tu\u1ec7 s\u00e1ng t\u1ea1o, c\u00f3 nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 l\u00e0m nh\u1eefng c\u00f4ng vi\u1ec7c x\u1eed l\u00fd th\u00f4ng tin thu\u1ea7n tu\u00fd.<\/span><\/span><\/div>\n
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Hi\u1ec7n nay, trong m\u1ed9t s\u1ed1 quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing, AI \u0111\u00e3 c\u00f3 th\u1ec3 chi\u1ebfm m\u1ed9t v\u00e0i v\u1ecb tr\u00ed v\u00e0 th\u1eadm ch\u00ed c\u00f2n x\u1eed l\u00fd c\u00f4ng vi\u1ec7c t\u1ed1t h\u01a1n, \u0111\u00f3 l\u00e0 c\u00e1c c\u00e1c c\u00f4ng vi\u1ec7c \u0111\u01a1n gi\u1ea3n, mang t\u00ednh ch\u1ea5t l\u1eb7p \u0111i l\u1eb7p l\u1ea1i, c\u00e1c c\u00f4ng vi\u1ec7c ch\u1ec9 c\u1ea7n x\u1eed l\u00fd s\u1ed1 li\u1ec7u nh\u01b0 b\u00e1o c\u00e1o hay nghi\u00ean c\u1ee9u th\u00f4ng qua vi\u1ec7c \u0111\u1ecdc t\u00e0i li\u1ec7u, d\u1ecbch thu\u1eadt\u2026<\/span><\/span><\/div>\n
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M\u1ed9t m\u1eb7t, AI l\u00e0 \u201ctr\u1ee3 l\u00fd\u201d \u0111\u1eafc l\u1ef1c, h\u1ed7 tr\u1ee3 h\u1ebft m\u00ecnh cho ng\u01b0\u1eddi l\u00e0m marketing, m\u1eb7t kh\u00e1c n\u00f3 c\u0169ng l\u00e0m cho vai tr\u00f2 c\u1ee7a Marketer b\u1ecb gi\u1ea3m r\u00f5 r\u1ec7t, v\u00e0 \u0111\u00f4i l\u00fac c\u1ea3m th\u1ea5y b\u1ecb d\u01b0 th\u1eeba. C\u1ee5 th\u1ec3, thay v\u00ec c\u1ea7n m\u1ed9t nh\u00f3m g\u1ed3m 6,7 ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung cho ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o th\u00ec nay s\u1ebd ch\u1ec9 c\u1ea7n 1,2 ng\u01b0\u1eddi l\u00e0m n\u1ed9i dung v\u00e0 m\u1ed9t ng\u01b0\u1eddi ki\u1ec3m tra l\u1ea1i k\u1ebft qu\u1ea3 thu th\u1eadp v\u00e0 x\u1eed l\u00fd c\u1ee7a AI.<\/span><\/span><\/div>\n
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V\u00ec th\u1ebf, ng\u01b0\u1eddi trong ng\u00e0nh marketing ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c, \u00e1p l\u1ef1c khi c\u00f3 AI \u0111\u1ed3ng h\u00e0nh trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c. H\u1ecd ph\u1ea3i h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch l\u00e0m ch\u1ee7 c\u00f4ng c\u1ee5 AI, thay v\u00ec h\u1ecdc nh\u1eefng th\u1ee9 AI l\u00e0m \u0111\u01b0\u1ee3c.<\/span><\/span><\/div>\n
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V\u1eady s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 AI nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t? Ch\u1ecdn l\u1ecdc hay ph\u00e1t tri\u1ec3n \u0111\u1ed3ng b\u1ed9?<\/strong><\/span><\/span><\/div>\n
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AI hi\u1ec7n t\u1ea1i v\u1eabn ch\u01b0a ho\u00e0n thi\u1ec7n v\u1ec1 m\u1eb7t tr\u00ed tu\u1ec7 c\u1ea3m x\u00fac v\u00e0 th\u1ea9m th\u1ea5u v\u0103n ho\u00e1. AI c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c thu th\u1eadp th\u00f4ng tin v\u00e0 \u0111\u01b0a ra ph\u01b0\u01a1ng \u00e1n c\u1ee5 th\u1ec3, th\u1ebf nh\u01b0ng \u0111\u1ec3 nh\u00ecn nh\u1eadn ra kh\u00eda c\u1ea1nh v\u1ea5n \u0111\u1ec1 \u0111\u00f3 l\u00e0 th\u00e1ch th\u1ee9c hay c\u01a1 h\u1ed9i th\u00ec con ng\u01b0\u1eddi v\u1eabn l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh.<\/span><\/span><\/div>\n
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Ngo\u00e0i ra, c\u00e1c doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 thay th\u1ebf t\u1ea5t c\u1ea3 c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd b\u1eb1ng AI. Con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng l\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng ng\u01b0\u1eddi h\u1ecd th\u00edch, t\u1ea1p ra c\u1ea3m x\u00fac nh\u00e2n b\u1ea3n. M\u00e1y m\u00f3c kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c kh\u00eda c\u1ea1nh c\u1ea3m x\u00fac n\u00e0y.<\/span><\/span><\/div>\n
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M\u1eb7t kh\u00e1c, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1ed3ng c\u1ea3m, trong khi AI th\u00ec kh\u00f4ng. V\u00e0 AI kh\u00f4ng th\u1ec3 suy ngh\u0129 b\u00ean ngo\u00e0i c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 thu\u1eadt to\u00e1n, n\u00ean kh\u00f4ng th\u1ec3 t\u00ecm ra nh\u1eefng c\u00e1ch s\u00e1ng t\u1ea1o \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 m\u1edbi kh\u00e1c nhau v\u00ec d\u1eef li\u1ec7u thu th\u1eadp kh\u00f4ng \u0111\u1ee7 v\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c x\u00e1c minh \u0111\u1ed9 ch\u00ednh x\u00e1c.<\/span><\/span><\/div>\n
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Nh\u00ecn chung, v\u1edbi xu th\u1ebf hi\u1ec7n nay, AI l\u00e0 ph\u01b0\u01a1ng th\u1ee9c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1eaft k\u1ecbp s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Song, c\u0169ng kh\u00f4ng n\u00ean ph\u1ee5 thu\u1ed9c qu\u00e1 m\u1ee9c v\u00e0o AI v\u00ec con ng\u01b0\u1eddi v\u1eabn l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i.<\/span><\/span><\/div>\n
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Tuy nhi\u00ean, con ng\u01b0\u1eddi v\u1eabn lu\u00f4n ph\u1ea3i n\u00e2ng cao hi\u1ec3u bi\u1ebft, c\u1eadp nh\u1eadt th\u00eam c\u00e1c ki\u1ebfn th\u1ee9c c\u1ea7n thi\u1ebft kh\u00e1c \u0111\u1ec3 c\u00f3 th\u1ec3 l\u00e0m ch\u1ee7 c\u00f4ng c\u1ee5 th\u00f4ng minh trong t\u01b0\u01a1ng lai.<\/span><\/span><\/div>\n
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\u00d4ng L\u00ea Qu\u1ed1c Vinh nh\u1ea5n m\u1ea1nh AI l\u00e0 ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1eaft k\u1ecbp s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/em><\/span><\/span><\/div>\n
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\u1ede th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam l\u00fac n\u00e0y, khi AI ch\u01b0a chi ph\u1ed1i qu\u00e1 nhi\u1ec1u h\u00e0nh vi mua s\u1eafm, KOC (Key Opinion Consumer – nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ee7 ch\u1ed1t, c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng) \u0111ang n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t xu h\u01b0\u1edbng. \u00d4ng nh\u1eadn \u0111\u1ecbnh nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y?<\/strong><\/span><\/span><\/div>\n
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KOC c\u00f3 ph\u1ea1m vi \u1ea3nh h\u01b0\u1edfng kh\u00f4ng l\u1edbn, ch\u1ec9 nh\u1eafm \u0111\u1ebfn m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng nh\u1ea5t \u0111\u1ecbnh. M\u1eb7c d\u00f9 KOC l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p b\u00e1n h\u00e0ng t\u1ed1t, nh\u01b0ng h\u1ecd kh\u00f4ng thay \u0111\u1ed5i \u0111\u01b0\u1ee3c c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c x\u00e2y d\u1ef1ng s\u1ef1 th\u00e2n thi\u1ec7n, k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, b\u1eaft bu\u1ed9c v\u1eabn ph\u1ea3i l\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a ng\u01b0\u1eddi l\u00e0m th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/span><\/div>\n
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C\u00e1c nh\u00e3n h\u00e0ng c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u1eb1ng, h\u1ecd s\u1ebd kh\u00f4ng th\u1ec3 s\u1ed1ng nh\u1edd KOC v\u00ec KOC kh\u00f4ng ph\u1ea3i \u0111\u1ea1i di\u1ec7n cho ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. M\u1ed7i KOC c\u00f3 m\u1ed9t nh\u00f3m c\u1ed9ng \u0111\u1ed3ng v\u00e0 h\u1ecd ch\u1ec9 m\u1ea1nh v\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn gi\u1edbi h\u1ea1n trong nh\u00f3m \u0111\u00f3 m\u00e0 th\u00f4i.<\/span><\/span><\/div>\n
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V\u00ec v\u1eady, KOC ch\u1ec9 l\u00e0 ng\u01b0\u1eddi t\u1ea1o ra k\u00eanh \u0111\u1ec3 truy\u1ec1n th\u00f4ng trong m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng nh\u1ea5t \u0111\u1ecbnh, kh\u00f4ng th\u1ec3 thay th\u1ebf c\u00e1c gi\u1ea3i ph\u00e1p marketing chuy\u00ean nghi\u1ec7p kh\u00e1c.<\/span><\/span><\/div>\n
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Th\u1ef1c t\u1ebf, khi n\u00e0o c\u00f2n ng\u01b0\u1eddi c\u00f2n a-dua, b\u1ea3n t\u00ednh con ng\u01b0\u1eddi c\u00f2n t\u00ecnh nguy\u1ec7n b\u1ecb ng\u01b0\u1eddi kh\u00e1c chi ph\u1ed1i quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng th\u00ec KOC c\u00f2n c\u00f3 t\u00e1c d\u1ee5ng. Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111\u00fang, nh\u1ea5t l\u00e0 trong th\u1eddi k\u1ef3 suy tho\u00e1i. Ng\u01b0\u1eddi ta s\u1ebd th\u1eadn tr\u1ecdng h\u01a1n \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/span><\/div>\n
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KOC l\u00e0 m\u1ed9t \u201cc\u00f4ng c\u1ee5\u201d c\u00f3 th\u1eddi h\u1ea1n s\u1eed d\u1ee5ng, s\u1ebd b\u1ecb thay th\u1ebf khi c\u00f3 th\u1ee9 t\u1ed1t h\u01a1n ch\u1ee9 kh\u00f4ng th\u1ec3 d\u00f9ng v\u0129nh c\u1eefu.<\/span><\/span><\/div>\n
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T\u00f4i cho r\u1eb1ng KOC l\u00e0 hi\u1ec7n t\u01b0\u1ee3ng nh\u1ea5t th\u1eddi, ch\u1ec9 c\u00f3 tri\u1ebft l\u00fd, gi\u1ea3i ph\u00e1p m\u1edbi c\u00f3 gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i.<\/span><\/span><\/div>\n
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Xin c\u1ea3m \u01a1n \u00f4ng v\u1ec1 cu\u1ed9c tr\u00f2 chuy\u1ec7n!<\/strong><\/span><\/span><\/span><\/div>\n
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Ngu\u1ed3n: VTC<\/em><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u00d4ng L\u00ea Qu\u1ed1c Vinh cho r\u1eb1ng, ngh\u1ecbch l\u00fd l\u1edbn nh\u1ea5t hi\u1ec7n nay l\u00e0 con ng\u01b0\u1eddi ng\u00e0y c\u00e0ng thi\u1ebfu \u0111i t\u00ednh nh\u00e2n b\u1ea3n, trong khi m\u00e1y m\u00f3c \u0111ang c\u1ed1 g\u1eafng th\u1ea5u hi\u1ec3u \u0111\u1ec3 gi\u1ed1ng ng\u01b0\u1eddi h\u01a1n. \u00d4ng L\u00ea Qu\u1ed1c Vinh – Ch\u1ee7 t\u1ecbch Le Bros, Ph\u00f3 Ch\u1ee7 t\u1ecbch CSMO Vi\u1ec7t Nam. B\u00ean l\u1ec1 s\u1ef1 ki\u1ec7n VSMCamp …<\/p>\n","protected":false},"author":1,"featured_media":2042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3],"tags":[],"class_list":["post-2041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cafe-doanh-nhan-e253"],"yoast_head":"\nChuy\u00ean gia: AI \u0111ang c\u1ed1 g\u1eafng th\u1ea5u hi\u1ec3u \u0111\u1ec3 gi\u1ed1ng con ng\u01b0\u1eddi h\u01a1n - FPT Education<\/title>\n<meta name=\"description\" content=\"\u00d4ng L\u00ea Qu\u1ed1c Vinh cho r\u1eb1ng, ngh\u1ecbch l\u00fd l\u1edbn nh\u1ea5t hi\u1ec7n nay l\u00e0 con ng\u01b0\u1eddi ng\u00e0y c\u00e0ng thi\u1ebfu \u0111i t\u00ednh nh\u00e2n b\u1ea3n, trong khi m\u00e1y m\u00f3c \u0111ang c\u1ed1 g\u1eafng th\u1ea5u hi\u1ec3u \u0111\u1ec3 gi\u1ed1ng ng\u01b0\u1eddi h\u01a1n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fsb.edu.vn\/chuyen-gia-ai-dang-co-gang-thau-hieu-de-giong-con-nguoi-hon-s22811111586.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chuy\u00ean gia: AI \u0111ang c\u1ed1 g\u1eafng th\u1ea5u hi\u1ec3u \u0111\u1ec3 gi\u1ed1ng con ng\u01b0\u1eddi h\u01a1n - 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