{"id":2128,"date":"2018-12-06T18:48:58","date_gmt":"2018-12-06T11:48:58","guid":{"rendered":"https:\/\/fsb-web.tranbang.work\/fsb-dong-loat-tuyen-sinh-3-chuyen-nganh-cao-hoc\/"},"modified":"2018-12-06T18:48:58","modified_gmt":"2018-12-06T11:48:58","slug":"fsb-dong-loat-tuyen-sinh-3-chuyen-nganh-cao-hoc-s196","status":"publish","type":"post","link":"https:\/\/fsb.edu.vn\/en\/fsb-dong-loat-tuyen-sinh-3-chuyen-nganh-cao-hoc-s196.html","title":{"rendered":"FSB \u0111\u1ed3ng lo\u1ea1t tuy\u1ec3n sinh 3 chuy\u00ean ng\u00e0nh Cao h\u1ecdc"},"content":{"rendered":"

\u0110i\u1ec3m m\u1edbi c\u1ee7a k\u1ef3 tuy\u1ec3n sinh MBA \u0111\u1ee3t 2 n\u0103m 2018: FSB công b\u1ed1 tuy\u1ec3n sinh thêm 2 chuyên ngành h\u1eb9p \u0111ang \u0111\u01b0\u1ee3c coi là "Nóng" hi\u1ec7n nay: Marketing và Tài chính Ngân hàng.<\/strong><\/span><\/p>\n

\n
\t\tD\u1ef1a trên c\u01a1 s\u1edf k\u1ebf th\u1eeba<\/strong> và ch\u1eaft l\u1ecdc nh\u1eefng tinh hoa, kinh nghi\u1ec7m c\u1ee7a các ch\u01b0\u01a1ng trình MBA trong và qu\u1ed1c t\u1ebf, phát huy nh\u1eefng kinh nghi\u1ec7m quý báu v\u1ec1 \u0111ào t\u1ea1o MBA FSB trong h\u01a1n 20 n\u0103m qua, FSB \u0111ã thi\u1ebft k\u1ebf, \u0111ào t\u1ea1o và tri\u1ec3n khai nhi\u1ec1u Ch\u01b0\u01a1ng trình \u0111ào t\u1ea1o ch\u1ea5t l\u01b0\u1ee3ng Qu\u1ed1c t\u1ebf nh\u01b0 ch\u01b0\u01a1ng trình \u0111ào t\u1ea1o Th\u1ea1c s\u0129 GeMBA – Global Executive Master of Business Administration, ch\u01b0\u01a1ng trình \u0111ào t\u1ea1o Th\u1ea1c s\u0129 c\u1ea5p cao SeMBA – Senior Executive Master of Business Administration, Ch\u01b0\u01a1ng trình FeMBA – FPT Executive Master of Business Administration – v\u1edbi nh\u1eefng \u01b0u \u0111i\u1ec3m n\u1ed5i tr\u1ed9i so v\u1edbi các ch\u01b0\u01a1ng trình cùng phân khúc.<\/p>\n

\t\tMBA MARKETING<\/strong><\/p>\n

\t\tNgày nay không m\u1ed9t doanh nghi\u1ec7p<\/strong> nào tham gia vào ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t, kinh doanh mà không ti\u1ebfn hành các ho\u1ea1t \u0111\u1ed9ng nghiên c\u1ee9u, tìm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng. Có hi\u1ec3u \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng thì các doanh nghi\u1ec7p m\u1edbi có th\u1ec3 l\u1ef1a ch\u1ecdn các s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111áp \u1ee9ng nhu c\u1ea7u c\u1ee7a khách hàng m\u1ed9t cách t\u1ed1t nh\u1ea5t. Khi \u0111ó marketing tr\u1edf thành y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 giúp doanh nghi\u1ec7p tr\u01b0\u1eddng t\u1ed3n và v\u1eefng m\u1ea1nh bên c\u1ea1nh các y\u1ebfu t\u1ed1 khác s\u1ea3n xu\u1ea5t, tài chính, nhân s\u1ef1, lãnh \u0111\u1ea1o và qu\u1ea3n lý doanh nghi\u1ec7p.<\/p>\n

\t\tCh\u01b0\u01a1ng trình giúp ng\u01b0\u1eddi h\u1ecdc n\u1eafm \u0111\u01b0\u1ee3c cách th\u1ee9c qu\u1ea3n tr\u1ecb và v\u1eadn hành nói chung, còn có hi\u1ec3u bi\u1ebft sâu v\u1ec1 l\u0129nh v\u1ef1c marketing, bi\u1ebft cách phân tích th\u1ecb tr\u01b0\u1eddng, hi\u1ec3u \u0111\u01b0\u1ee3c quy trình qu\u1ea3n tr\u1ecb bán hàng, c\u0169ng nh\u01b0 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c tâm lý, hành vi ng\u01b0\u1eddi mua hàng …<\/p>\n

\t\tCh\u01b0\u01a1ng trình Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb kinh doanh<\/u><\/em><\/a> chuyên ngành Marketing phù h\u1ee3p v\u1edbi xu h\u01b0\u1edbng và nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi h\u1ecdc trong k\u1ef7 nguyên m\u1edbi.<\/p>\n

\t\tM\u1ee5c tiêu \u0111ào t\u1ea1o<\/strong>
\t\t– Cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng v\u1ec1 qu\u1ea3n tr\u1ecb kinh doanh, thông qua \u0111ó ng\u01b0\u1eddi h\u1ecdc có kh\u1ea3 n\u0103ng nhìn nh\u1eadn m\u1ed9t cách bao quát nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u1ec1 kinh t\u1ebf, qu\u1ea3n tr\u1ecb trong doanh nghi\u1ec7p và có th\u1ec3 hi\u1ec3u và x\u1eed lý các v\u1ea5n \u0111\u1ec1 phát sinh trong các ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p<\/p>\n

\t\t– Cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c c\u1ed1t lõi trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb, bán hàng, e-marketing, tiêu dùng, th\u01b0\u01a1ng hi\u1ec7u và truy\u1ec1n thông marketing tích h\u1ee3p
\t\t– Cung c\u1ea5p các công c\u1ee5 qu\u1ea3n lý h\u1eefu hi\u1ec7u, các ki\u1ebfn th\u1ee9c nâng cao k\u1ef9 n\u0103ng chuyên môn \u0111\u1ec3 n\u1eafm b\u1eaft, ph\u1ea3n h\u1ed3i di\u1ec5n bi\u1ebfn th\u1ecb tr\u01b0\u1eddng,
\t\t– Trang b\u1ecb nh\u1eefng t\u01b0 duy m\u1edbi nh\u1ea5t v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n tr\u1ecb marketing
\t\t– K\u1ebft thúc khóa h\u1ecdc, h\u1ecdc viên có th\u1ec3 tr\u1edf thành nh\u1eefng nhà qu\u1ea3n tr\u1ecb marketing, truy\u1ec1n thông gi\u1ecfi, n\u1eafm gi\u1eef các ch\u1ee9c v\u1ee5 quan tr\u1ecdng trong t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p trong ngành công nghi\u1ec7p khác nhau.<\/p>\n

\t\tMBA TÀI CHÍNH NGÂN HÀNG<\/strong><\/p>\n

\t\tCh\u01b0\u01a1ng trình Th\u1ea1c s\u1ef9 Qu\u1ea3n tr\u1ecb Kinh doanh chuyên ngành tài chính – ngân hàng cung c\u1ea5p ki\u1ebfn th\u1ee9c t\u1ed5ng quan v\u1ec1 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi nh\u1eefng ki\u1ebfn th\u1ee9c chuyên ngành v\u1ec1 l\u0129nh v\u1ef1c tài chính, ngân hàng. Ch\u01b0\u01a1ng trình \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf dành riêng cho lãnh \u0111\u1ea1o, qu\u1ea3n lý trong ngành tài chính – ngân hàng, giám \u0111\u1ed1c doanh nghi\u1ec7p ph\u1ee5 trách tài chính ho\u1eb7c cán b\u1ed9 qu\u1ea3n lý ho\u1eb7c trong các t\u1ed5 ch\u1ee9c tài chính tín d\u1ee5ng, các ngân hàng, doanh nghi\u1ec7p.<\/p>\n

\t\t\u0110i\u1ec3m nh\u1ea5n c\u1ee7a ch\u01b0\u01a1ng trình<\/strong> là \u0111\u1ea9y m\u1ea1nh h\u1ecdc t\u1eadp th\u1ef1c t\u1ebf t\u1ea1i các ngân hàng, t\u1ed5 ch\u1ee9c tài chính nh\u1eb1m \u0111\u1ea3m b\u1ea3o cho h\u1ecdc viên có c\u01a1 h\u1ed9i phát tri\u1ec3n toàn di\u1ec7n v\u1ec1 c\u1ea3 lý thuy\u1ebft l\u1eabn th\u1ef1c hành. Ngoài ra ch\u01b0\u01a1ng trình giúp ng\u01b0\u1eddi h\u1ecdc nâng cao k\u1ef9 n\u0103ng phân tích, t\u1ed5ng h\u1ee3p và th\u1ea9m \u0111\u1ecbnh, \u0111ánh giá c\u1ee7a h\u1ecdc viên v\u1ec1 các v\u1ea5n \u0111\u1ec1 thu\u1ed9c l\u0129nh v\u1ef1c tài chính, ngân hàng, \u0111\u1eb7c bi\u1ec7t là trong môi tr\u01b0\u1eddng kinh doanh hi\u1ec7n \u0111\u1ea1i (CMCN 4.0, h\u1ed9i nh\u1eadp kinh t\u1ebf qu\u1ed1c t\u1ebf…)<\/p>\n

\t\tM\u1ee5c tiêu \u0111ào t\u1ea1o<\/strong>
\t\t– Cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 kinh t\u1ebf, qu\u1ea3n tr\u1ecb kinh doanh, thông qua \u0111ó ng\u01b0\u1eddi h\u1ecdc có kh\u1ea3 n\u0103ng nhìn nh\u1eadn m\u1ed9t cách bao quát nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u1ec1 kinh t\u1ebf, qu\u1ea3n tr\u1ecb trong doanh nghi\u1ec7p và có th\u1ec3 hi\u1ec3u và x\u1eed lý các v\u1ea5n \u0111\u1ec1 phát sinh trong các ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p.
\t\t 
\t\t– Cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c c\u1ed1t lõi trong l\u0129nh v\u1ef1c Tài chính – Ngân hàng, giúp ng\u01b0\u1eddi h\u1ecdc có th\u1ec3 phân tích và \u0111ánh giá \u0111\u01b0\u1ee3c các ho\u1ea1t \u0111\u1ed9ng t\u1ea1i t\u1ed5 ch\u1ee9c tài chính theo \u0111úng b\u1ea3n ch\u1ea5t<\/p>\n

\t\t– Trang b\u1ecb nh\u1eefng ki\u1ebfn th\u1ee9c hi\u1ec7n \u0111\u1ea1i nh\u1ea5t v\u1ec1 nh\u1eefng y\u1ebfu t\u1ed1 \u0111ang tác \u0111\u1ed9ng m\u1ea1nh \u0111\u1ebfn môi tr\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a l\u0129nh v\u1ef1c Tài chính – Ngân hàng giúp ng\u01b0\u1eddi h\u1ecdc có \u0111\u1ee7 c\u0103n c\u1ee9 \u0111\u1ec3 xác \u0111\u1ecbnh l\u1ea1i l\u1ea1i cách \u1ee9ng x\u1eed và \u0111\u1ecbnh h\u01b0\u1edbng nh\u1eefng ho\u1ea1t \u0111\u1ed9ng trong b\u1ed1i c\u1ea3nh m\u1edbi thông qua các môn h\u1ecdc chuyên ngành và h\u1ed9i th\u1ea3o qu\u1ea3n tr\u1ecb.<\/p>\n

\t\t– Nâng cao k\u1ef9 n\u0103ng phân tích, t\u1ed5ng h\u1ee3p và th\u1ea9m \u0111\u1ecbnh, \u0111ánh giá c\u1ee7a h\u1ecdc viên v\u1ec1 các v\u1ea5n \u0111\u1ec1 thu\u1ed9c l\u0129nh v\u1ef1c tài chính, ngân hàng, \u0111\u1eb7c bi\u1ec7t là trong môi tr\u01b0\u1eddng kinh doanh hi\u1ec7n \u0111\u1ea1i (CMCN 4.0, h\u1ed9i nh\u1eadp KTQT…)<\/p>\n

\t\t———————————
\t\tTrong nh\u1eefng n\u0103m qua, <\/strong>Vi\u1ec7n Qu\u1ea3n tr\u1ecb & Công ngh\u1ec7 FSB \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 m\u1ed9t mô hình \u0111ào t\u1ea1o MBA uy tín. Ch\u01b0\u01a1ng trình Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb kinh doanh (QTKD) MBA c\u1ee7a FSB \u0111ã \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c x\u1ebfp h\u1ea1ng th\u1ebf gi\u1edbi Eduniversal \u0111ánh giá thu\u1ed9c Top 30 trong khu v\u1ef1c \u0110ông Á (Far East Asia) và Top 200 th\u1ebf gi\u1edbi v\u1ec1 \u0111ào t\u1ea1o Th\u1ea1c s\u0129 QTKD toàn th\u1eddi gian (MBA full time), top 3 ch\u01b0\u01a1ng trình Th\u1ea1c s\u0129 QTKD t\u1ed1t nh\u1ea5t Vi\u1ec7t Nam.<\/p>\n

\t\tTham gia ch\u01b0\u01a1ng trình MBA t\u1ea1i FSB<\/strong>, h\u1ecdc viên không ch\u1ec9 \u0111\u01b0\u1ee3c trang b\u1ecb ki\u1ebfn th\u1ee9c v\u1ec1 qu\u1ea3n tr\u1ecb hi\u1ec7n \u0111\u1ea1i mà còn có c\u01a1 h\u1ed9i hoàn thi\u1ec7n k\u1ef9 n\u0103ng lãnh \u0111\u1ea1o, b\u1ea3n l\u0129nh kinh doanh, làm giàu ki\u1ebfn th\u1ee9c th\u1ef1c t\u1ebf trong nhi\u1ec1u l\u0129nh v\u1ef1c nh\u01b0: tài chính, marketing, nhân s\u1ef1, chi\u1ebfn l\u01b0\u1ee3c…<\/p>\n

\t\t\u0110\u1ed1i v\u1edbi \u0111ào t\u1ea1o th\u1ea1c s\u0129 “phi truy\u1ec1n th\u1ed1ng”, GeMBA, SeMBA s\u1ebd dành 25% – 40% th\u1eddi l\u01b0\u1ee3ng h\u1ecdc cho vi\u1ec7c tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ee7a h\u1ecdc viên, bao g\u1ed3m h\u1ecdc t\u1eadp th\u1ef1c t\u1ebf t\u1ea1i doanh nghi\u1ec7p, h\u1ecdc t\u1eadp dã ngo\u1ea1i và g\u1eb7p g\u1ee1 chuyên gia (guest speaker). Theo \u0111ó, h\u1ecdc viên tham gia s\u1ebd \u0111\u01b0\u1ee3c giao l\u01b0u v\u1edbi khách m\u1eddi, cà phê tham v\u1ea5n ho\u1eb7c \u0103n tr\u01b0a (business lunch) cùng v\u1edbi các CEO thành \u0111\u1ea1t, các doanh nhân danh ti\u1ebfng t\u1ea1i Vi\u1ec7t Nam c\u0169ng nh\u01b0 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng ch\u1ec9 d\u1eabn, chia s\u1ebb quý giá t\u1eeb h\u1ecd.<\/p>\n

\t\tC\u0169ng n\u1eb1m trong ph\u1ea7n th\u1eddi l\u01b0\u1ee3ng phi truy\u1ec1n th\u1ed1ng, v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng \u0111ào t\u1ea1o MBA ch\u1ea5t l\u01b0\u1ee3ng qu\u1ed1c t\u1ebf, ch\u01b0\u01a1ng trình GeMBA, SeMBA có s\u1ef1 tham gia gi\u1ea3ng d\u1ea1y c\u1ee7a \u0111\u1ed9i ng\u0169 gi\u1ea3ng viên n\u01b0\u1edbc ngoài giàu kinh nghi\u1ec7m trong quá trình h\u1ecdc viên \u0111\u01b0\u1ee3c h\u1ecdc t\u1eadp và kh\u1ea3o sát th\u1ef1c t\u1ebf t\u1ea1i m\u1ed9t trong các qu\u1ed1c gia sau: Thái Lan: c\u01b0\u1eddng qu\u1ed1c xu\u1ea5t kh\u1ea9u nông s\u1ea3n c\u1ee7a th\u1ebf gi\u1edbi, trung tâm công nghi\u1ec7p và logistics c\u1ee7a \u0110ông Nam Á; Malaysia: “Châu Á thu nh\u1ecf” v\u1edbi n\u1ec1n công nghi\u1ec7p ch\u1ebf t\u1ea1o phát tri\u1ec3n hàng \u0111\u1ea7u khu v\u1ef1c; \u0110ài Loan: con r\u1ed3ng c\u1ee7a châu Á, n\u1ec1n kinh t\u1ebf phát tri\u1ec3n \u0111\u1ea7y \u1ea5n t\u01b0\u1ee3ng v\u1edbi s\u1ef1 pha tr\u1ed9n hài hòa gi\u1eefa hi\u1ec7n \u0111\u1ea1i và truy\u1ec1n th\u1ed1ng.<\/p>\n

\t\tMBA FSB v\u1eabn duy trì và phát huy th\u1ebf m\u1ea1nh t\u1eeb các ch\u01b0\u01a1ng trình tr\u01b0\u1edbc nh\u01b0 “h\u1ecdc thuy\u1ebft ki\u1ebfn t\u1ea1o” – ph\u01b0\u01a1ng pháp \u0111ào t\u1ea1o xây d\u1ef1ng t\u01b0 duy theo ki\u1ec3u Do Thái; mô hình h\u1ecdc t\u1eadp – gi\u1ea3ng d\u1ea1y d\u1ef1a trên v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf (problem-based learning), thông qua d\u1ef1 án (project-based learning) trên n\u1ec1n t\u1ea3ng ph\u01b0\u01a1ng pháp l\u1edbp h\u1ecdc \u0111\u1ea3o ng\u01b0\u1ee3c (flipped classroom), ph\u01b0\u01a1ng pháp mô ph\u1ecfng Hollywood Teaching và tri\u1ebft lý trò ch\u01a1i 2C-Games.<\/p>\n

\t\t\u0110i\u1ec3m khác bi\u1ec7t c\u1ee7a MBA FSB c\u0169ng là \u0111i\u1ec3m c\u1ed9ng r\u1ea5t \u0111áng l\u01b0u tâm: h\u1ecdc viên là \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng h\u01a1n 3000 h\u1ecdc viên và c\u1ef1u h\u1ecdc viên, \u0111\u1ec3 cùng h\u1ecdc h\u1ecfi, chia s\u1ebb và m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i h\u1ee3p tác thông qua các ho\u1ea1t \u0111\u1ed9ng c\u1ed9ng \u0111\u1ed3ng: \u0111\u1ea1i h\u1ed9i th\u1ec3 thao, l\u1ec5 h\u1ed9i bia, c\u1ed9ng \u0111\u1ed3ng doanh nhân FBiz v.v…<\/p>\n

\t\tMBA c\u1ee7a FSB m\u1edf ra c\u01a1 h\u1ed9i cho các doanh nhân, nh\u1eefng nhà qu\u1ea3n lý và các cán b\u1ed9 ngu\u1ed3n có c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn m\u1ed9t ch\u01b0\u01a1ng trình \u0111ào t\u1ea1o v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng t\u01b0\u01a1ng \u0111\u01b0\u01a1ng các khóa \u0111ào t\u1ea1o liên k\u1ebft qu\u1ed1c t\u1ebf.<\/span><\/p>\n

\t\t(Tin FSB)<\/em><\/span><\/article>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

\u0110i\u1ec3m m\u1edbi c\u1ee7a k\u1ef3 tuy\u1ec3n sinh MBA \u0111\u1ee3t 2 n\u0103m 2018: FSB công b\u1ed1 tuy\u1ec3n sinh thêm 2 chuyên ngành h\u1eb9p \u0111ang \u0111\u01b0\u1ee3c coi là "Nóng" hi\u1ec7n nay: Marketing và Tài chính Ngân hàng. 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