{"id":635,"date":"2018-12-05T17:50:52","date_gmt":"2018-12-05T10:50:52","guid":{"rendered":"https:\/\/fsb-web.tranbang.work\/hoc-vien-fsb-hoc-case-study-cua-harvard\/"},"modified":"2018-12-05T17:50:52","modified_gmt":"2018-12-05T10:50:52","slug":"hoc-vien-fsb-hoc-case-study-cua-harvard-s186","status":"publish","type":"post","link":"https:\/\/fsb.edu.vn\/en\/hoc-vien-fsb-hoc-case-study-cua-harvard-s186.html","title":{"rendered":"H\u1ecdc vi\u00ean FSB h\u1ecdc case-study c\u1ee7a Harvard"},"content":{"rendered":"\n
\tSáng ngày 10\/9, h\u1ecdc viên MBA c\u1ee7a Vi\u1ec7n Qu\u1ea3n tr\u1ecb Kinh doanh FSB \u0111ã \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn và h\u1ecdc theo ph\u01b0\u01a1ng pháp case-study t\u1eeb th\u1ea1c s\u1ef9 Harvard Bùi Quang Minh (m\u1ed9t nhà kinh doanh tr\u1ebb không ch\u1ec9 thành công trong l\u0129nh v\u1ef1c business mà còn n\u1ed5i ti\u1ebfng khi l\u1ea5n sân sang truy\u1ec1n thông và âm nh\u1ea1c). Ch\u01b0\u01a1ng trình n\u1eb1m trong \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u01b0a ph\u01b0\u01a1ng pháp gi\u1ea3ng d\u1ea1y case vào n\u1ed9i dung \u0111ào t\u1ea1o th\u1ea1c s\u1ef9 QTKD<\/a> c\u1ee7a FSB.<\/strong><\/p>\n

\tBu\u1ed5i h\u1ecdc \u0111\u01b0\u1ee3c xây d\u1ef1ng d\u1ef1a trên case c\u1ee7a Starbuck d\u01b0\u1edbi s\u1ef1 d\u1eabn d\u1eaft và chia s\u1ebb t\u1eeb th\u1ea1c s\u1ef9 Bùi Quang Minh<\/strong> t\u1ed1t nghi\u1ec7p \u0111\u1ea1i h\u1ecdc lo\u1ea1i \u01b0u t\u1ea1i \u0110H Sydney<\/strong> và MBA t\u1ea1i Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Harvard<\/strong>… Anh còn \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi ngh\u1ec7 danh Minh Beta, sáng tác và bi\u1ec3u di\u1ec5n ca khúc “Vi\u1ec7t Nam \u01a1i”, sáng l\u1eadp và \u0111i\u1ec1u hành mô hình C\u1ee5m r\u1ea1p chi\u1ebfu phim và khu vui ch\u01a1i \u1ea9m th\u1ef1c Beta Cineplex t\u1ea1i Thái Nguyên, Giám \u0111\u1ed1c s\u1ea3n xu\u1ea5t d\u1ef1 án phim sitcom Phía Tây Thành ph\u1ed1 và m\u1ed9t s\u1ed1 phim \u0111i\u1ec7n \u1ea3nh khác…<\/p>\n

\t\u0110\u1ec3 d\u1eabn d\u1eaft vào case “Cung c\u1ea5p d\u1ecbch v\u1ee5 khác hàng” c\u1ee7a Starbucks, Ths Bùi Quang Minh \u0111ã gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn trên th\u1ebf gi\u1edbi \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft t\u1edbi và cùng nh\u1eefng \u0111i\u1ec3m khác bi\u1ec7t c\u1ee7a t\u1eebng th\u01b0\u01a1ng hi\u1ec7u. Khi nh\u1eafc \u0111\u1ebfn Cocacola, Mercedes, KFC, Victoria Beckham (th\u01b0\u01a1ng hi\u1ec7u cá nhân)… b\u1ea1n ngh\u0129 \u0111\u1ebfn \u0111i\u1ec1u gì? H\u1ecdc viên MBA \u0111\u01b0\u1ee3c t\u1ef1 do phát bi\u1ec3u và \u0111\u01b0a ra ý ki\u1ebfn c\u1ee7a mình, Ths Bùi Quang Minh ch\u1ec9 la\u0300 ng\u01b0\u01a1\u0300i h\u01b0\u01a1\u0301ng dâ\u0303n và \u0111\u1ecbnh h\u01b0\u1edbng cho h\u1ecdc viên.<\/span><\/span>
\t <\/div>\n

\t\"\"<\/span><\/span><\/div>\n
\tV\u1edbi ph\u01b0\u01a1ng pháp gi\u1ea3ng d\u1ea1y theo case-study, yêu c\u1ea7u tr\u01b0\u1edbc khi vào l\u1edbp c\u1ee7a gi\u1ea3ng viên là t\u1ea5t c\u1ea3 các h\u1ecdc viên ph\u1ea3i \u0111\u1ecdc tr\u01b0\u1edbc tài li\u1ec7u \u0111\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c case s\u1ebd nghiên c\u1ee9u và trong quá trình trao \u0111\u1ed5i s\u1ebd t\u1ef1 “v\u1ee1 l\u1ebd” ra nhi\u1ec1u v\u1ea5n \u0111\u1ec1.<\/p>\n

\tVì th\u1ebf, \u0111\u1ec3 giúp h\u1ecdc viên ti\u1ebfp c\u1eadn rõ ràng nh\u1ea5t v\u1edbi case c\u1ee7a Starbuck, h\u1ecdc viên \u0111ã \u0111\u01b0\u1ee3c nghiên c\u1ee9u tr\u01b0\u1edbc tài li\u1ec7u do Ths Bùi Quang Minh g\u1eedi \u0111\u1ec3 có cái nhìn t\u1ed5ng quát v\u1ec1 l\u1ecbch s\u1eed hình thành, các giai \u0111o\u1ea1n phát tri\u1ec3n, nh\u1eefng khó kh\u0103n mà Starbucks ph\u1ea3i \u0111\u1ed1i m\u1eb7t và các gi\u1ea3i pháp mà Starbucks \u0111ã áp d\u1ee5ng thành công nh\u1edd cung c\u1ea5p t\u1ed1t d\u1ecbch v\u1ee5 khách hàng.<\/p>\n

\tStarbucks ra \u0111\u1eddi t\u1eeb n\u0103m 1971 t\u1eeb m\u1ed9t quán cà phê nh\u1ecf t\u1ea1i ch\u1ee3 Pike Place thành ph\u1ed1 Seattle. C\u1eeda hàng chuyên bán cà phê Arabica nguyên h\u1ea1t cho c\u1ea3 m\u1ed9t th\u1ecb tr\u01b0\u1eddng thích cà phê thu\u1ea7n tuý. V\u1eady, lý do ta\u0323i sao Howard Schultz mu\u1ed1n th\u1ef1c hi\u1ec7n ý t\u01b0\u1edfng t\u1ea1o ra m\u1ed9t chu\u1ed7i các quán cà phê t\u1ea1i M\u1ef9? Ths Bùi Quang Minh \u0111ã liên ti\u1ebfp \u0111\u1eb7t ra các câu h\u1ecfi: Chi\u1ebfn l\u01b0\u1ee3c xây d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Starbucks? \u0110ào t\u1ea1o nhân viên cho các c\u1eeda hàng? \u0110o l\u01b0\u1eddng ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5?… Các câu h\u1ecfi liên tu\u0323c \u0111\u01b0\u1ee3c \u0111\u1eb7t ra \u0111ê\u0309 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ý ki\u1ebfn và trao \u0111\u1ed5i t\u1eeb các h\u1ecdc viên MBA. Nh\u01a1\u0300 \u0111ó, h\u1ecdc viên \u0111ã phát hi\u1ec7n \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 mâu thu\u1eabn trong B\u1ea3ng \u0111ánh giá s\u1ef1 hài lòng và \u0111o tu\u1ea7n su\u1ea5t c\u1ee7a khách hàng c\u1ee7a Starbucks.<\/p>\n

\tBu\u1ed5i h\u1ecdc theo ph\u01b0\u01a1ng pháp gi\u1ea3ng d\u1ea1y case-study nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111ánh giá tích c\u1ef1c t\u1eeb h\u1ecdc viên MBA. Tuy nhiên, \u0111ây là m\u1ed9t ph\u01b0\u01a1ng pháp gia\u0309ng da\u0323y m\u1edbi, ch\u01b0a \u0111\u01b0\u1ee3c áp d\u1ee5ng ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam nên nhiê\u0300u ho\u0323c viên se\u0303 ca\u0309m thâ\u0301y la\u0323. Ch\u1ecb Thu Hi\u1ec1n (h\u1ecdc viên FeMBA#12) chia s\u1ebb: “\u0110ây th\u1ef1c s\u1ef1 là ph\u01b0\u01a1ng pháp gi\u1ea3ng d\u1ea1y h\u1ea5p d\u1eabn, mình mong mu\u1ed1n tr\u01b0\u1eddng s\u1ebd có nhi\u1ec1u bu\u1ed5i h\u1ecdc nh\u01b0 th\u1ebf. \u0110\u1ec3 bu\u1ed5i h\u1ecdc dê\u0303 tiê\u0301p thu va\u0300 h\u1eefu ích h\u01a1n, mình ngh\u0129 ngoài vi\u1ec7c g\u1ee3i m\u1edf cho h\u1ecdc viên, gi\u1ea3ng viên c\u0169ng nên \u0111\u01b0a ra các bài h\u1ecdc t\u1eeb case \u0111ó ho\u1eb7c h\u01b0\u1edbng gia\u0309i quyê\u0301t cho h\u1ecdc viên \u0111ê\u0309 có cái nhìn t\u1ed5ng quát nh\u1ea5t”.<\/span><\/span><\/div>\n

\t\"\"<\/a><\/span><\/span><\/div>\n
\tCòn theo quan \u0111i\u1ec3m c\u1ee7a Ths Bùi Quang Minh: “\u0110ây chính là ph\u01b0\u01a1ng pháp gi\u1ea3ng d\u1ea1y case-study c\u1ee7a \u0110\u1ea1i h\u1ecdc Harvard. Có th\u1ec3, khi m\u1edbi ti\u1ebfp c\u1eadn các b\u1ea1n h\u1ecdc viên th\u1ea5y “h\u1eabng” v\u1edbi ph\u1ea7n k\u1ebft m\u1edf. Nh\u01b0ng n\u1ebfu áp d\u1ee5ng \u0111u\u0301ng ph\u01b0\u01a1ng pháp này, h\u1ecdc viên s\u1ebd \u0111\u01b0\u1ee3c \u0111ánh giá v\u1ea5n \u0111\u1ec1 t\u1eeb nhi\u1ec1u góc, tr\u1ea3i nghi\u1ec7m nhiê\u0300u v\u1ea5n \u0111\u1ec1 \u0111\u1ec3 t\u1ef1 rút ra kinh nghi\u1ec7m cho chính b\u1ea3n thân mình”.
\tPh\u01b0\u01a1ng pháp gi\u1ea3ng d\u1ea1y và h\u1ecdc t\u1eadp theo case-study n\u1eb1m trong ch\u01b0\u01a1ng trình \u0111ào t\u1ea1o mà Vi\u1ec7n Qu\u1ea3n tr\u1ecb Kinh doanh FSB h\u01b0\u1edbng t\u1edbi nh\u1eb1m giúp h\u1ecdc viên MBA \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn nh\u1eefng ki\u1ebfn th\u1ee9c hi\u1ec7n \u0111\u1ea1i v\u1ec1 qu\u1ea3n tr\u1ecb cùng nh\u1eefng bài h\u1ecdc th\u1ef1c ti\u1ec5n t\u1eeb chính nh\u1eefng case n\u1ed5i ti\u1ebfng trên th\u1ebf gi\u1edbi.<\/span><\/span><\/p>\n

\tXem thêm ch\u01b0\u01a1ng trình MBA t\u1ea1i: http:\/\/caohoc.fpt.edu.vn\/fsb\/gemba<\/strong><\/a><\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

Sáng ngày 10\/9, h\u1ecdc viên MBA c\u1ee7a Vi\u1ec7n Qu\u1ea3n tr\u1ecb Kinh doanh FSB \u0111ã \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn và h\u1ecdc theo ph\u01b0\u01a1ng pháp case-study t\u1eeb th\u1ea1c s\u1ef9 Harvard Bùi Quang Minh (m\u1ed9t nhà kinh doanh tr\u1ebb không ch\u1ec9 thành công trong l\u0129nh v\u1ef1c business mà còn n\u1ed5i ti\u1ebfng khi l\u1ea5n sân sang truy\u1ec1n thông và âm …<\/p>\n","protected":false},"author":1,"featured_media":636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5],"tags":[],"class_list":["post-635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tinthong-bao-tuyen-sinh-e262"],"yoast_head":"\nH\u1ecdc vi\u00ean FSB h\u1ecdc case-study c\u1ee7a Harvard - FPT Education<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fsb.edu.vn\/hoc-vien-fsb-hoc-case-study-cua-harvard-s186.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u1ecdc vi\u00ean FSB h\u1ecdc case-study c\u1ee7a Harvard - 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