{"id":8513,"date":"2024-11-22T16:09:51","date_gmt":"2024-11-22T09:09:51","guid":{"rendered":"https:\/\/fsb.edu.vn\/?p=8513"},"modified":"2024-11-22T16:09:53","modified_gmt":"2024-11-22T09:09:53","slug":"e-commerce-sector-grows-18","status":"publish","type":"post","link":"https:\/\/fsb.edu.vn\/en\/e-commerce-sector-grows-18.html","title":{"rendered":"E-commerce sector grows 18%"},"content":{"rendered":"\n

Vietnam\u2019s e-commerce market is estimated at US$22 billion this year, ranking third in Southeast Asia behind Indonesia ($65 billion) and Thailand ($26 billion).<\/strong><\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

The app icons of five e-commerce platforms in Vietnam are shown on a smartphone. Photo by VnExpress\/Vien Thong<\/em><\/p>\n\n\n\n

The market has grown by 18% from last year, the third fastest rate behind the Philippines (23%) and Thailand (19%), according to the e-Conomy SEA 2024 report by Google, Temasek and Bain & Company.<\/p>\n\n\n\n

Vietnam\u2019s market is forecast to maintain this growth rate, averaging over 19% annually and reaching $63 billion by 2030. At that point, it is projected to surpass Thailand, ranking second in the region, just behind Indonesia.<\/p>\n\n\n\n

E-commerce accounts for over 60% of Vietnam\u2019s digital economy this year, establishing it as one of the two main growth drivers alongside online tourism.<\/p>\n\n\n\n

Retail e-commerce platforms, including Shopee, TikTok Shop, Lazada, Tiki, and Sendo, have recently been joined by cross-border giants like Shein, further expanding market choices.<\/p>\n\n\n\n

This shift has propelled live streaming and affordable goods to the forefront of e-commerce trends.<\/p>\n\n\n\n

According to the report, the number of consumer brands in Vietnam with video channels has increased by 5% over the past two years.<\/p>\n\n\n\n

TikTok Shop has seen high growth in gross merchandise value (GMV), driven by the effective combination of shopping and entertainment.<\/p>\n\n\n\n

On Oct. 10, the top 100 TikTok Shop accounts drew more than 11.7 million views and nearly 500,000 engagements, according to statistics from VeenaMedia and Stickler technology platform.<\/p>\n\n\n\n

Artificial Intelligence (AI) is also playing an increasingly dominant role in shaping consumer shopping habits and behaviors.<\/p>\n\n\n\n

Google’s AI Interest Index, calculated based on search volumes related to AI, is particularly high in Ho Chi Minh City and Hanoi. A Lazada survey reveals that 88% of respondents in Southeast Asia reported making purchase decisions based on AI-generated content and product suggestions.<\/p>\n\n\n\n

Source: e.vnexpress<\/p>\n","protected":false},"excerpt":{"rendered":"

Vietnam\u2019s e-commerce market is estimated at US$22 billion this year, ranking third in Southeast Asia behind Indonesia ($65 billion) and Thailand ($26 billion). The app icons of five e-commerce platforms in Vietnam are shown on a smartphone. Photo by VnExpress\/Vien Thong The market has grown by 18% from last year, the third fastest rate behind …<\/p>\n","protected":false},"author":2,"featured_media":8514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[25],"tags":[],"class_list":["post-8513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vietnam-economic-news"],"yoast_head":"\nE-commerce sector grows 18% - FPT Education<\/title>\n<meta name=\"description\" content=\"Vietnam\u2019s e-commerce market is estimated at US$22 billion this year, ranking third in Southeast Asia behind Indonesia ($65 billion) and Thailand ($26 billion).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fsb.edu.vn\/e-commerce-sector-grows-18.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce sector grows 18% - 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