Pioneering Future Customer Experience Trends with CX Summit 2024

On December 14 in Ho Chi Minh City, FPT School of Business & Technology successfully hosted its annual CX Summit under the theme “Navigating the Future of Customer Experience in 2025.” The event gathered nearly 300 experts, leaders, and business representatives to discuss emerging trends, technologies, and strategies for enhancing customer experience (CX).

Trends Defining CX in 2025

At the conference, speakers highlighted innovations in technology applications such as Artificial Intelligence (AI), Big Data, and automation to optimize the customer journey. Key trends like hyper-personalized experiences, omnichannel integration, and real-time data analytics were identified as essential strategies for businesses to maintain a competitive edge.

A notable highlight was the presentation by international experts on building CX strategies based on deep customer insights. Practical examples showcased how small adjustments in communication approaches can yield significant improvements in customer satisfaction and loyalty.

Connecting and Growing

The conference not only provided updated knowledge but also facilitated connections between domestic and international businesses. The live discussion session on optimizing the customer journey garnered significant interest, offering an opportunity for CX leaders and experts to build networks, foster collaborations, and explore innovative ideas to comprehensively improve customer experience. Esteemed speakers delivered multi-dimensional and practical perspectives from various industries, adding significant value to the attending enterprises.

Concluding successfully, CX Summit 2024 reaffirmed its role as a pioneering event in the field of CX in Vietnam. FSB is committed to continuing the annual conference to support businesses in enhancing customer experience and staying ahead of new development trends.

About CX Summit

The CX Summit is an annual event organized by FPT School of Business & Technology to deliver the latest insights on building and managing customer experience. This year’s conference was honored to receive sponsorship and support from partners and organizations, including FPT Retail, Asia PMO, Filum.AI, BetterWorks Asia, Ipsos, Doodle Design, Sparren Consulting, Hongkong Business School, Crucx, S.I.S International General Hospital, SOI, and more.

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