FSB collaborates to organize practical study program for Michigan State University (MSU) students at Coca-Cola factory in Da Nang

This morning (May 16, 2024), the FPT School of Business & Technology (FSB) organized a corporate visit program for a group of professors and students from Michigan State University (MSU), USA. The event took place at the Coca-Cola Factory in Da Nang City, Vietnam. The program is part of Michigan State University students’ practical study curriculum in Southeast Asian countries.

The visit provided students with comprehensive knowledge about real-world international business practices and cultural dynamics, particularly in the Vietnamese market. The group chose the Coca-Cola factory in Da Nang to gain deeper insights into the beverage industry in Vietnam and to explore potential learning opportunities.

Welcoming the delegation today was Ms. Luong Bich Phuong Anh, Director of the Coca-Cola Factory in Da Nang. Throughout the visit, the students engaged in lively discussions with Ms. Luong Bich Phuong Anh, and it is hoped that today’s visit will uncover new developmental opportunities for the younger generation in the future.

Since 2021, the FPT School of Business & Technology (FSB) has collaborated with Michigan State University (MSU), USA, to implement the international training program “Customer Experience Management (CXM).”

Trinh Hoang